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12 Tips to Leverage Artificial Intelligence Tech in Sales and Marketing

Gavel International

Implement Chatbots Add chatbots to your website, apps, and social media platforms to engage visitors and capture leads. Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g.,

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.

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MICE professionals

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Why Pain Points Are Essential for Creating Buyer Personas – and How to Identify Them

Gavel International

Typically, these prospects must find a solution to the pressing problems to benefit their organization in some way. Support – The prospect and their team do not have the tools they need to do their job well. Do not mention anything about gathering information for buyer personas. Live chat is fairly straightforward.

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Unlocking The Secrets Of Social Media Marketing: A Comprehensive Guide To Promoting Your Event

Traveler's Q

With this information in hand, you can create detailed customer personas that provide insight into their wants, needs, beliefs, and preferences. Build A Professional Event Website Building a professional event website is key to managing and organizing successful events.

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5 Lessons Strategists Would Share About Digital Paid Media Campaigns, If You Let Them

DCI

It’s so much more than banner ads on a website. You can see traffic reports and results in real time, helping inform future campaigns and advertising possibilities. And remember, when prospective travelers search and arrive at your destination – online, of course – be sure the experience is engaging, convenient, and straightforward.

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9 Ways to Grow Your Email Database

Motivation Excellence

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Build on past content and provide information readers can’t easily find with a little research. Unleash the power of automated emails. Create unique, specific content. Create a webinar.

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Top 27 Event Marketing Tools for Working Smarter

Bizzaboo

Project management software also allows you to automate and scale your event strategy so you don’t have to reinvent the wheel for every event. Asana has also integrated with other popular tools such as Google Drive, Slack, and Dropbox to enable seamless file sharing and to centralize project-related information.