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How Hospitality Hiring Trends Can Improve Your Hotel Experience

Smart Meetings

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist.

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Link online event resources Connect all of your event pages and content together to widen your audience reach and keep track of online engagement.

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How to Successfully Market Your Next Event

Smart Meetings

Owned media is simply any content you generate yourself. Paid media refers to marketing content you purchase, such as online ads. Leveraging all types of media helps you cast a wide net for attendees. Buy a few online ads to cover all your bases and you’ll be more likely to attract a large number of guests.

SEO 245
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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, social media marketing, paid ads, meta searches, etc.) Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.

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Why Pain Points Are Essential for Creating Buyer Personas – and How to Identify Them

Gavel International

Typically, these prospects must find a solution to the pressing problems to benefit their organization in some way. Next, post the same survey on your social media profiles. There are two ways to go about it when you automate the process: Leave the chat open-ended so the visitor can direct the “conversation” with the chatbot.

B2B 52
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The 10-Step Guide to Nonprofit Event Planning

Social Tables

From online community awareness campaigns to out-of-the-box nonprofit event planning ideas, thoughtful preparation can help increase the success of fundraising activities. Meet with representatives from the benefiting nonprofit to get a better understanding of their mission, values, and purpose.

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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

Here are takeaways every meeting professional can benefit from. 60 percent of travelers post on social media daily. Tod Maffin , president of Vancouver, British Columbia-based social media agency EngageQ , shared six steps to increase your chances of building a viral marketing campaign—and some lol-worthy examples.