Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 262

Marketing Marketing Social Media Advertising 262

Eventtia

DECEMBER 30, 2022

While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. Relevant: relevant for your event’s goal and organization’s goal. Know Your Target Audience. Have a Professional Event Website. Effective Event Press Release.

Social Media 91

Social Media Promotion Media Registration 91

Advanced Travel and Tourism

OCTOBER 21, 2021

SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for.

Audience 233

Audience SEO Advertising Social Media 233

Smart Meetings

MAY 9, 2024

Understanding Your Stakeholders Defining your audience and understanding their concerns is critical for empathetic communication without making promises that can’t be kept. You want to ensure you have more than one method to contact your audience if an emergency strikes. Do not rely on one method. Mark Catuogno, M.A.,

Communications 261

Communications Communications Consulting Events 261

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.

Audience 149

Audience Attendee Speakers Virtual Events 149

Traveler's Q

SEPTEMBER 28, 2023

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. A strong brand identity helps differentiate an event from competitors, attract a targeted audience, and build trust and loyalty among participants.

Social Media 130

Social Media Event Apps Sponsors Website 130

Endless Events

SEPTEMBER 20, 2022

Marketing teams spend valuable time developing messaging , blog content, social media campaigns, email campaigns, digital signage, paid ads, and more to drive attendees to register and attend their events. Website Traffic by Promo Codes. Suppose specific audiences or promotional partners drive high traffic or conversions.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Endless Events

OCTOBER 18, 2022

Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. These may include: Social media. Website (B2B blog). Increase their conversion rate.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 215

Trends Marketing Marketing Social Media 215

Sojern

NOVEMBER 29, 2021

Keeping a consistent brand experience helps build awareness of your business and instills trust in your brand, and this goes beyond just the branding on your website. Your branding should remain consistent across social media and your advertising. Showcase the Best of Your Business on Social Media .

Website 83

Website Social Media Advertising Audience 83

Smart Meetings

MAY 24, 2021

For example, they allow you to reach a wider audience at a much lower cost. Luckily, there are other analytical tools event organizers can use to find out how well their event performed. After all, that is the reason you are organizing the event in the first place. Social Media Metrics.

Virtual Events 303

Virtual Events Social Media Registration Online 303

Dana Communications

AUGUST 8, 2023

By partnering with local charitable organizations, your property and its guests can experience the joy of giving back one vacation or spa treatment at a time. To engage younger demographics, try promoting cause marketing campaigns on social media. DO use social media to promote your charitable cause.

Marketing 192

Marketing Marketing Travel Travel 192

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. A distinct creation and deployment plan will reach your audience where they spend the most time online. You need watchers to take action in a way that benefits your organization and meets your end goals. Website Landing Pages. Website Landing Pages.

Marketing 246

Marketing Marketing Social Media Advertising 246

Traveler's Q

MAY 1, 2023

Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. This is because it highlights your brand identity and assists in creating an emotional connection with your target audience.

Social Media 130

Social Media Website Audience Events 130

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Measuring audience engagement. Why Make the Effort to Measure Audience Engagement? Start by benchmarking metrics around organic traffic and direct web page visitors.

Audience 134

Audience Social Media Media Events 134

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. Grow Your Social Media Channels. billion people used social media, and that number is growing astronomically. As a result, social media is a fantastic place for destinations to reach past, current, and future visitors through UGC campaigns.

Benefits 246

Benefits Marketing Marketing Social Media 246

Endless Events

APRIL 1, 2022

Choose brands that share their core values with your audience. Before pitching potential event sponsors, event planners and organizers need to know them well. Is it increased brand exposure, lead generation, or data insights into your audience? . Check out some great co-branding partnership examples. . Do some market research.

Sponsors 296

Sponsors Proposal Events Preparation 296

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Maritz Global Events

MAY 31, 2019

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Friend of a Follower.

Social Media 40

Social Media Media Advertising Audience 40

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Measuring audience engagement. Why Make the Effort to Measure Audience Engagement? Start by benchmarking metrics around organic traffic and direct web page visitors.

Audience 92

Audience Social Media Media Events 92

Social Tables

AUGUST 9, 2022

Not sure how to organize a golf tournament for a charity, fundraising event, or social outing? With more complex activities and scheduling than some other event types , learning how to organize a golf tournament will require some advanced planning. Learn how to organize a golf tournament in 7 easy steps. Pick your team.

Organization 78

Organization Social Media Venue Website 78

Tourism eSchool

NOVEMBER 5, 2020

How Destination Southern Tasmania honed their storytelling on their website to achieve year on year growth in visitor engagement through a global pandemic. Rather than things to do in Tasmania, we focussed on nurturing and supporting our audiences in how to experience Tasmania at home. By Paige Rowett. Published on November 6, 2020.

Website 98

Website Social Media Tourism Tourism 98

Smart Meetings

AUGUST 5, 2021

Destinations International , the association for destination organizations ( DMOs ) and convention and visitors bureaus (CVBs), wants to help its members build back better. With the pending loss of third-party cookies, first-party data is key to owning your audience.

Sustainability 246

Sustainability Social Media Panel Trends 246

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Crowdriff

MARCH 8, 2017

Social media contests are more than just a fun excuse to hand out free swag to your followers. A well-organized contest excites and engages your audience. We created this step-by-step guide to help DMOs and travel brands maximize the benefits of running a social media contest. Step 1 | Set a unique hashtag.

Social Media 52

Social Media Media Website Publishing 52

Bizzaboo

JULY 2, 2023

As an event organizer, it can be disheartening when your efforts to increase event engagement fail to meet your goal or when your carefully planned conference falls short of delivering the audience experience you envisioned. Actively engage with your target audience and ignite their excitement.

Attendee 105

Attendee Conference Social Media Registration 105

Blue Spark Event Design

MARCH 1, 2024

Making a lasting impression on your audience during a product launch involves strategic thinking, innovation, and flawless implementation. Use captivating visuals, intriguing messages, and countdown timers to generate buzz and curiosity among your target audience. Want to see examples? Ready to Create an Impactful Product Launch?

Production 52

Production Social Media Audience Proposal 52

Social Tables

OCTOBER 20, 2022

But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike.

Registration 158

Registration Virtual Events Advertising Social Media 158

Bizzaboo

AUGUST 7, 2023

of event organizers have seen growth in registration. As event organizers report optimism around the growth of event registration and in-person conference attendance, it’s time to ensure your event ticketing strategy is primed for delivering increased revenue and a swift, personalized registration experience. Meanwhile, 56.2%

Registration 92

Registration Social Media Events Advertising 92

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience.

Registration 52

Registration Marketing Marketing Social Media 52

Solimar International

DECEMBER 1, 2023

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. Our approach transcends conventional content marketing, forging emotional connections that bind audiences to the destination.

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Social Tables

JUNE 29, 2023

Research shows that individual willingness to donate to nonprofit organizations is increasing annually, as are the contribution amounts. From outlining event goals to post-event donor follow-up, this guide takes organizers of all levels through the nonprofit planning process from start to finish. Fundraising is on the rise worldwide.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Endless Events

APRIL 27, 2022

The reality right now is that most online communities do not live on one designated platform, but are scattered across social media platforms, websites, and podcasts. They have a well-defined target audience and deliver value specifically to them. They also have their own podcast, The Revenue Podcast. Girls In Marketing.

Online 177

Online Virtual Events SEO Platform 177

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. In a nutshell, event marketing is about using different techniques across various marketing channels to promote your event to your target audience. Share Press Release With The Media.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Endless Events

MARCH 29, 2021

How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. How can you recreate that for the virtual audience?

Attendee 358

Attendee Audience Online Events 358

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52