Convene by PCMA

JANUARY 19, 2023

But in a world where people spend less than 10 seconds reading an email and are skeptical of generic promises, it’s critical that copy taps into the true, unique benefits and motivations for every audience segment — and compels action with just a few powerful words. “I Are they focused on advancing their standing within their organization?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. works with event organizers “to bring the authentic Nashville to their meetings,” said Deana Ivey, the organization’s president. “At

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? Social-media users expect to be entertained, so you can lean into that by speaking to your audience on a human level, using memes, like the International Builders Show did.

Social Media 59

Social Media Media Trends Public Relations 59

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience.

Registration 52

Registration Marketing Marketing Social Media 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. The trick is to embrace the abstract, while avoiding trite phrases or losing connection to the industry or audience’s pain points.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

FEBRUARY 13, 2023

Highlight the organization behind your show and any societies or affiliated associations involved with it. Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

OCTOBER 31, 2022

As a result of a marketing campaign that constantly evolves to reflect market forces, the shifting media landscape, and changing audience behaviors, IBIE’s attendance has continued to grow over the last few editions — including at its most recent event, Sept. Robust influencer marketing activities. Betting big on digital.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JULY 15, 2021

Fulvi has served as president and CEO since 2018, when he joined the organization from VisitPITTSBURGH. Visit Salt Lake (VSL) has appointed Ryan Mack as its director of media and communications to support VSL’s mission and promote Salt Lake as a travel destination for tourism and conventions. Mariette Magdy.

Public Relations 52

Public Relations Communications Communications Promotion 52

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . Luxury Lifestyle. It might seem like a stretch.

Media 80

Media Travel Travel Fashion 80

Bizzaboo

JANUARY 10, 2024

of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! According to The state of in-person B2B conferences report , 80.4%

Management 98

Management Events Advertising Sports 98

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences. from 10.2%

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. This enables more effective measurement and focus on audience segmentation — think buyer types, journey mapping, etc.

Technology 105

Technology Technology Events Event Marketing 105

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. Annual sales promotions.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. How can we promote sustainable practices on the show floor that live on beyond the event and positively impact the communities and industries we serve?

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. Fundraising.

Sponsors 149

Sponsors Logistics Vendor Events 149

DCI

JUNE 14, 2021

Destination marketing organizations worldwide dropped both their agencies and employees who worked to promote them given that travel was at a standstill. There was nothing to promote, and with many DMOs funded by hotel occupancy tax and other public funds, money was tight. Big news for small groups. Accept the risk.

Travel 69

Travel Travel Media Public Relations 69

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 97

Sponsors Logistics Vendor Events 97

Gavel International

JUNE 8, 2021

Additionally, privacy demands are pushing brands to get creative in an unprecedented way to build audiences, campaign lists and fill lead pipelines. An organization can never be too careful about the content it posts, which has become a priority during a time when tensions often run high. Social Media Policy for the Public.

Social Media 52

Social Media Media Technology Technology 52

DCI

JULY 19, 2021

Layering the inside-outside perspectives yields a solid foundation to begin to shape a genuine place brand that will resonate both with residents and target audiences. Many destination marketing organizations are becoming destination management organizations, focusing as much on product development as marketing.

Benefits 52

Benefits Advertising Tourism Tourism 52