Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately. Read on to master audience engagement in 2024 and beyond.

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DCI

AUGUST 11, 2022

Do we really need to talk about the secrets of digital media campaigns anymore? Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. And unlike traditional media, it comes with a dashboard that gives you control over your marketing.

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Media Advertising Automation Social Media 99

Motivation Excellence

JULY 17, 2023

Nancy Pender is no stranger to being in front of an audience. Pender Communications is an executive and media communications consulting company. Words are important, but it’s how we deliver those words that has the most impact on an audience,” Pender says. For many of us, it’s due to past experiences that didn’t end well.

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DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Luxury Lifestyle. New year… new approach.

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Eventtia

MAY 27, 2024

For example, if you share a similar demographic audience, leverage this fact and convince your target sponsors with data. Step 1: Understand your event in and out Securing event sponsorship is essentially about “selling” your event to prospective buyers– the sponsors. Let us begin with the first step. We’ll cover this in the next step.

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Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

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Stova

APRIL 25, 2024

Warm leads are those who have actively opted in to receive your emails, allowing you to reach your audience directly. When you use other forms of promotion, such as social media, you hope the right people will see it. 63% of marketers would still choose email marketing over social media marketing for their budget spend.

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Convene by PCMA

DECEMBER 7, 2021

But did we really listen to our audiences? As we move forward, it’s important to reconnect with our audiences — revise personas and buyer journey maps, conduct needs analyses, and take the time to better align offerings with needs. “I A great way to extend reach beyond a database is through viral sharing on social media.

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Event Marketing Marketing Marketing Social Media 98

The Abbi Agency

APRIL 23, 2021

You’ve got to know your audience (and theirs too), and you’ve got to speak their language. Even if the influencer delivers a large audience, how loyal is the audience? Even if the influencer delivers a large audience, how loyal is the audience? But, ultimately, likes are cheap on social media.

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Convene by PCMA

APRIL 30, 2024

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Bring your audience behind the scenes.

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Event Marketing Marketing Marketing Social Media 59

Stova

MARCH 16, 2023

The Complete Guide to Event Audience Engagement The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. Getting Started While event goals vary by type of event, audience profile, and other factors there are enough common elements to provide a basic roadmap.

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Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

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Event Marketing Marketing Marketing Social Media 98

Bizzaboo

SEPTEMBER 5, 2023

Event promotion is the art and science of elevating an event’s visibility and appeal to a target audience. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.

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Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. But stuffing copy with specifics isn’t always an option, nor is it best practice.

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Event Marketing Marketing Marketing Prospect 97

Smart Meetings

MAY 17, 2021

One particularly overlooked communication channel is the dynamic hold screens that are displayed to the audience before the event begins each day or in between sessions. The marketing team wants big corporate logos so they can show them to prospective attendees in hopes of impressing them with the quality of other people attending the event.

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MeetingsNet

FEBRUARY 29, 2024

Speakers need to keep fees as competitive as possible and research their audience. Implications for booking speakers: • Knowing your audience and finding speakers with broad appeal will be an important challenge. At the same time, prospective attendees are being more selective.

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Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

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Advertising Marketing Marketing B2B 105

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. The problem is that data like this is too vague. Absolutely not.

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B2B Prospect Automation Social Media 52

Endless Events

APRIL 15, 2020

Because at the end of the day, as the name suggests, this is where your potential audience will land and, eventually, convert. Having the right team of designers by your side will ensure the landing page is attractive and irresistible to potential prospects! Social Graphics. Source: Hootsuite/@3percentconf. Email Graphics.

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Convene by PCMA

JULY 21, 2023

The pandemic slump is a thing of the past, even when it comes to international audiences. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Invest in data tools and resources to get an accurate understanding of current international markets, audience segments, and demographics.

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Marketing Marketing Prospect Public Relations 52

Smart Meetings

APRIL 7, 2023

Because even the smallest meeting is the best place to find new leads, clients and prospects. Read More: Winning at Maximizing Virtual Audience Engagement Prep attendees by asking them to bring plenty of business cards and have their 30-second company infomercial down pat. However, there is good news.

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Networking Events Trade Show Attendee 279

Blue Spark Event Design

MARCH 1, 2024

Making a lasting impression on your audience during a product launch involves strategic thinking, innovation, and flawless implementation. Use captivating visuals, intriguing messages, and countdown timers to generate buzz and curiosity among your target audience. Want to see examples? Ready to Create an Impactful Product Launch?

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DCI

AUGUST 15, 2023

However, there exists a treasure trove of tactics to craft personalized marketing strategies and storytelling campaigns that sing the community’s tune and captivates the right audience. DCI shares 10 gems you can use to develop an original integrated marketing strategy: 1. What about top assets?

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Marketing Marketing Advertising Social Media 79

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Here are a few of the most important qualities of a website that your event prospects will expect.

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Smart Meetings

APRIL 7, 2023

On the meetings side, regardless of what happens in the larger economy, conference executives are seeing that they need to change the makeup of events they are producing because the audience that is returning is both younger and screen fatigued. They want their own journey and event organizers need to bring prospects to them.

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Maritz Global Events

MAY 31, 2019

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Post authored by Emily Richmond.

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Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience. Then, outline the strategies and tactics you will employ to achieve those goals.

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Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Plan with purpose.

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Smart Meetings

AUGUST 19, 2022

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Slack, social media, blog posts, questionnaires and more are all part of the equation.

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B2B Events Trends Attendee 246

Techsytalk

APRIL 18, 2017

A trade show is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. Can you get your brand in front of a wider audience or gather free publicity? Your trade show experience offers a valuable opportunity to introduce or reintroduce your brand to your audience.

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Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Event marketers cannot live on email alone.

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Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I I will color outside the lines.” — Joe Mathieu, group director, paid media Now is not the time for event marketers to be timid. I will stay hyper-focused on word economy and answering the ‘what’s in it for me?’

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Convene by PCMA

JUNE 25, 2023

The webinar moderator did not delve further into the reasons behind the low rate of adoption among the audience members, but the invited speakers — event professionals who are using generative AI regularly — mentioned one significant factor: time. I wanted to create a post for social media using the text.

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The MICE Blog

JULY 26, 2021

To hook and WOW audiences.’ . Hubilo creates experiences that are unique to virtual audiences. Today, webinars are a highly powerful marketing tactic that many marketers across the world use to foster connection with prospects, audiences and their employees.’. Vaibhav continued, ‘Today, we have evolved.

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Bizzaboo

MAY 20, 2024

Place sponsor branding on interactive social media challenges or campaigns to encourage audience participation while amplifying sponsor messaging and fostering community engagement and brand advocacy. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.

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Travel Daily Media

JULY 3, 2023

The post SEAHIS 2023 successfully concludes in Bangkok appeared first on TD (Travel Daily Media) Travel Daily. Nonetheless, with trading well up in most countries, attendees were pretty confident about the prospects for the year.

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Advanced Travel and Tourism

JULY 12, 2022

Always-on marketing centers around staying consistently engaged and available for your target audiences. And according to Statusbrew , 39 percent of social media users expect to a brand to reply to them within 60 minutes. The average response rate for brands on social media is five hours. How does your brand stack up?

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