Traveler's Q

DECEMBER 7, 2023

A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed event website not only attracts attendees but also helps build anticipation and excitement.

Website 130

Website Platform Registration Social Media 130

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Website Traffic by Promo Codes.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

Marketing 246

Marketing Marketing Website Tourism 246

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 192

Marketing Marketing Travel Travel 192

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. There are chances to reach more diverse and engaged audiences. Like what you see?

Trends 215

Trends Marketing Marketing Social Media 215

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Dana Communications

NOVEMBER 21, 2022

Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. You need to send the right promotion to the right targets at the right time — all while breaking through the bombardment of other marketing messages. This is where the importance of personalization and targeting comes into play.

Marketing 206

Marketing Marketing Prospect Corporate Meeting 206

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Adaptable to Audiences.

Marketing 211

Marketing Marketing Social Media Manufacturing 211

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. This includes learning what type of software to use, steps to increase registrants, and making a killer event registration website.

Audience 263

Audience Registration Events Social Media 263

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.

Audience 149

Audience Attendee Speakers Virtual Events 149

Solimar International

DECEMBER 1, 2023

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

Sustainability 98

Sustainability Tourism Tourism Marketing 98

DCI

SEPTEMBER 28, 2023

Place marketers understand that inclusivity is not just a buzz word; it’s an important element to consider when looking to attract and retain visitors, businesses and talent to your region. The Importance of a Multilingual Website Depending on the target audience, it may be worth considering investing in making your website multilingual.

Website 77

Website Organization Audience Culture 77

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. Not really.

Marketing 200

Marketing Marketing Advertising Website 200

Endless Events

APRIL 20, 2018

This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing.

Marketing 259

Marketing Marketing Registration Regulations 259

InEvent

FEBRUARY 23, 2024

Your event’s website is more than just a digital brochure; it’s the cornerstone of your marketing strategy, the first point of contact with your audience, and a critical tool for driving registrations and engagement.

Website 52

Website Planner Registration Online 52

Social Tables

FEBRUARY 3, 2021

One powerful way is with top-tier event planner website design. Think of your website as your digital storefront, business card, and sales presentation rolled into one. A great website shows off your best work, targets your perfect audience, and tells a story about you and your business.

Website 173

Website Planner Event Planning Events 173

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. This can include your blog, website, email campaigns and more.

SEO 245

SEO Marketing Marketing Website 245

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Advanced Travel and Tourism

AUGUST 12, 2021

Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. If you market your destination in advance, potential customers will see your messaging and remember you for their next trip in a future season.

Booking 246

Booking Marketing Marketing Social Media 246

Bizzaboo

MARCH 20, 2023

This is especially true for event organizers delivering high-quality websites and landing pages on time. After all, it typically takes at least 14 weeks to build a custom website from scratch, and such a project can also be cost-prohibitive. If you’re wondering what to look for in a website builder, you’re in the right place.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

This is especially true for event organizers delivering high-quality websites and landing pages on time. After all, it typically takes at least 14 weeks to build a custom website from scratch, and such a project can also be cost-prohibitive. If you’re wondering what to look for in a website builder, you’re in the right place.

Website 52

Website Event Marketing Planner Marketing 52

Convene by PCMA

DECEMBER 30, 2021

After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. Even as their hybrid events remain a work in progress, many organizers now see their long-tail potential. Building Rapport.

Audience 130

Audience Online Virtual Events Platform 130

Leonardo

MARCH 16, 2022

And after all that work to build a tantalizing offer, hotels need to properly market them. Bad website design or an unintuitive shopping experience will mean that your work has gone to waste. . If you have a loyal following, create an email subscription option on your website for loyal guests.

Website 82

Website Booking SEO Marketing 82

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. Event marketing can be B2C or B2B in nature.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

Advertising 105

Advertising Marketing Marketing B2B 105

Endless Events

MARCH 3, 2022

How effective is social media marketing anyway? Additionally, you need to produce truly exceptional events that will foster attendee retention and potentially turn your audience into advocates. Tune in and find out the recipe for marketing success outside social media platforms! ” Invest In Your Website & Content.

Social Media 348

Social Media Promotion Media Advertising 348

Sojern

NOVEMBER 29, 2021

Keeping a consistent brand experience helps build awareness of your business and instills trust in your brand, and this goes beyond just the branding on your website. Remember the importance of engaging with your audience on these channels. Tips for Optimizing Your Website and Brand Blog Series.

Website 83

Website Social Media Advertising Audience 83

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 71

Website SEO Booking Social Media 71

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. What does this mean for travel marketers in 2022? But don’t panic.

Advertising 210

Advertising Website Social Media Audience 210

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112

Marketing Marketing Advertising Travel 112

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Processing fees paid. Email open rate.

Platform 334

Platform Sponsors Events Registration 334

Sojern

NOVEMBER 29, 2021

Whatever travel vertical you operate in, it’s important to have a high-quality website where travelers can find information and book directly. Virtually all ( 94% ) first impressions about your website are related to its design. There are no rules for what a business should do, but keep it focused on your audience.

Website 83

Website Booking Travel Travel 83

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52