Solimar International

NOVEMBER 9, 2021

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. In the first half of the session, Colangelo presented his insights and took questions from the audience. The first level is, “Let me look at the tracks.”

Marketing 98

Marketing Marketing Trade Show Registration 98

DCI

MAY 26, 2022

So much of destination marketing is about describing the experience of an outsider in a destination – but there is untapped value in using local media as ambassadors in destination marketing as well. DMOs are the hub of everything, but local media are one of the strongest spokes in the destination marketing wheel.

Media 78

Media Marketing Marketing Social Media 78

Eventtia

SEPTEMBER 9, 2022

The purpose of any event should be clear—whether it’s connecting with stakeholders, creating awareness in a new market, etc. Moreover, it should align with your company’s objectives, specifically your marketing goals. Over 82% of PR professionals anticipate the integration of PR and marketing. It must also help to drive sales.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Registration Social Media Sponsors 52

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Always include an email list opt-in when you join a new social network.

Social Media 130

Social Media Automation Booking Trade Show 130

Tourism eSchool

DECEMBER 2, 2022

The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media. Digital influencers can be found on numerous platforms, including Social Media (Instagram, Facebook, Twitter, Instagram, Pinterest) and Blogs.

Tourism 52

Tourism Tourism Social Media Website 52

Crowdriff

JUNE 15, 2016

Influencer marketing is a buzzword in the travel marketing universe right now, but how do you get started with leveraging the popularity of the biggest influencers within your brand’s social network to amplify your brand message? Understanding Influencer Marketing. Are you trying to gather more social proof?

Marketing 52

Marketing Marketing Social Media Social Network 52

Crowdriff

OCTOBER 30, 2017

So, we’ve compiled a list of 9 creative UGC marketing campaigns to give you ample inspiration, and help you start reaping the benefits of UGC. Last autumn, Explore Georgia decided to reach out to an underserved demographic in the destination marketing market: millennial pet owners. Why this UGC marketing campaign stands out.

Marketing 52

Marketing Marketing Social Media Media 52

Gavel International

DECEMBER 21, 2021

Reading Time: 6 minutes Marketing with video is here to stay because it is incredibly effective in reach and engagement. Most of the social media platforms today have high video content visibility. It’s essential to know what platform you will be on when you create your video for social media. Video Graphics.

Social Media 52

Social Media Media Platform Audience 52

Maritz Global Events

MAY 31, 2019

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line.

Social Media 40

Social Media Media Advertising Audience 40

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. There is no time to think about whether our audience will care.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

AltexSoft Travel

JANUARY 31, 2020

Airline industry made an impact on how we buy things today, and how those things are marketed. Driven by insane competition, airlines relied upon many tools to survive on the market. Besides innovative technologies themselves, marketing plays a huge role in running business successfully. Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Tourism eSchool

AUGUST 31, 2021

However, too often we see smaller events not making full use of social media to inspire new people to attend their events. We know it can be overwhelming working out how to best use social media to market a tourism experience, let alone a individual event. Choose your Social Networks. Choose an Event #hashtag.

Social Media 91

Social Media Media Promotion Tourism 91

Eventtia

OCTOBER 20, 2022

Dates Attendees Location/venue Target audience Unique Value Proposition (UVP) Marketing plan Event agenda (schedule) Revenue model Team roles and responsibilities Develop an event budget. Develop an event press release Online social media campaign Email marketing plan Printed marketing materials (signage, posters, etc.)

Event Planning 62

Event Planning Vendor Registration Sponsors 62

Eventtia

JANUARY 11, 2023

Then, on the event day, it increases audience excitement. All this is possible if you have a strong content marketing strategy, time, and budget. A content strategy is a set of messages you share with a target audience throughout organizing the event. Know your audience and their pain points. What is a content strategy?

Social Media 48

Social Media Audience Events Website 48

Crowdriff

JANUARY 2, 2019

Marketers wanting to tap into this content are often held back because of the time required to manually get rights to social UGC photos and videos, on top of the headache of keeping track of which photos have which rights. Introducing CrowdRiff’s Advanced Rights Management. Deliver a mobile-first, seamless user experience.

Management 52

Management Social Network Social Media Tourism 52

Social Tables

APRIL 16, 2019

Keep your audience on their toes – Build in plenty of surprises that will disrupt audience expectations and capture attention. Meetings in 2028: Predictions for the Future Meetings in 2028: Predictions for the Future from Social Tables Our very own Dan Berger loves looking to the future of the events.

Planner 120

Planner Management Marketing Marketing 120

Eventtia

JANUARY 13, 2023

From choosing the right visuals and colors to understanding your target audience, there are many aspects to consider when creating a memorable brand for your event. Creating an effective event branding strategy can help you reach a wider audience, have more successful events, and stand out from competitors.

Social Media 48

Social Media Events Promotion Audience 48

Eventtia

OCTOBER 26, 2022

An event website should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. In this article, we will discuss all you need to know about creating a perfect event website to help your event and your business succeed. Event Website: The Concept.

Website 62

Website Prospect Registration Events 62

Conferences that Work

DECEMBER 12, 2022

Ernie Smith explains why ownership and openness matter when choosing a social network alternative to Twitter. Of course, the distinctive thing about all of these networks is that each ultimately is centralized, rather than being built on an open protocol. And that’s where commercial networks often falter.

Social Media 118

Social Media Platform Advertising Media 118