Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 240

Marketing Marketing Social Media Communications 240

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

Trends 215

Trends Marketing Marketing Social Media 215

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Of course not!

Social Media 169

Social Media Trends Advertising Platform 169

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages.

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

Benefits 235

Benefits Marketing Marketing Social Media 235

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Are you getting personal enough in your marketing techniques? The LeadDog Marketing Group took to the airports for the first National Business Travel Day.

Audience 263

Audience Registration Events Social Media 263

Advanced Travel and Tourism

AUGUST 12, 2021

As more people are getting vaccinated, the travel industry has seen a huge increase. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. You Can Market to Those Already in Your Region.

Booking 246

Booking Marketing Marketing Social Media 246

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Solimar International

DECEMBER 1, 2023

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. Let’s look at what’s happening in spending on travel and restaurants, then cover our recommendations on the best tips for weathering this volatile time.

Travel 220

Travel Travel Social Media Booking 220

Dana Communications

SEPTEMBER 19, 2023

Techy Travel in 2023: What Resorts & Hotels Need to Know Have you noticed how much easier it is to travel nowadays? With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements below. Reach out to Lynn Kaniper at 609.466.9187 ext.

Travel 182

Travel Travel Hospitality B2B 182

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Traveler's Q

DECEMBER 14, 2023

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130

Website Online Social Media Promotion 130

Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. Technology is driving the way in which travellers are searching, accessing and consuming travel content. According to Wex’s US Travel Trends Report 2019 , technology influences the imagination and preparedness of travellers today – this cannot be overstated.

Marketing 98

Marketing Marketing Social Media Online 98

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. One of the most effective ways to achieve this is through event branding. What Exactly is Event Branding?

Social Media 130

Social Media Event Apps Sponsors Website 130

Traveler's Q

DECEMBER 28, 2023

A website is the most significant platform for any organization to showcase its events and communicate with its audience. A stagnant and outdated website will not only deter the audience but also fail to communicate the latest developments and important information about the event.

Website 130

Website SEO Social Media Audience 130

Traveler's Q

APRIL 18, 2024

Benefits of Metaverse Events Global Reach and Inclusivity The metaverse eradicates geographical barriers, enabling a worldwide audience to converge with unparalleled ease. This global inclusivity amplifies brand visibility and fosters connections across diverse markets, revolutionizing corporations’ international engagement.

Trade Show 130

Trade Show Events Platform Audience 130

DCI

JULY 21, 2023

Destinations looking to attract more Latino travelers need look no further than the Latino travel trade. is booming and destinations marketing to the greater North American market need to include these travelers into their strategies. The Latino population in the U.S.

Travel 79

Travel Travel Social Media Culture 79

DCI

FEBRUARY 9, 2023

With groups like the Public Relations Society of America and Hospitality Sales and Marketing Association Internationa l handing out awards each year, destination marketers need to keep their eyes open for applications and submissions. Media outlets will share the winners and marketers can simply watch the media mentions accumulate.

Tourism 96

Tourism Tourism Marketing Marketing 96

Advanced Travel and Tourism

FEBRUARY 17, 2022

Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travel marketers in 2022? But don’t panic.

Advertising 210

Advertising Website Social Media Audience 210

Smart Meetings

OCTOBER 23, 2023

If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.” We know if the leisure sector demand remains softer than anticipated, and with the corporate business travel segment still slowly returning to pre-pandemic levels, groups must continue to be a large focus for the brand.”

Meeting 263

Meeting Proposal Contracts Contracts 263

Endless Events

MAY 5, 2022

As such, they’re the dominant audience at corporate events and conferences. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. They require no travel and do not produce as much waste. The Benefits Of Event Technology For Audience Engagement.

Event Technology 317

Event Technology Benefits Technology Technology 317

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

The Abbi Agency

APRIL 23, 2021

It’s the same story with Instagram campaigns — no matter whether your brand is working with influencers or creating a special look for a travel destination. You’ve got to know your audience (and theirs too), and you’ve got to speak their language. Even if the influencer delivers a large audience, how loyal is the audience?

Social Media 246

Social Media Audience Media Prospect 246

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. Social media and press coverage. Promoting the heck out of your sponsors on social media. . Financial ROI. Engagement metrics.

Sponsors 296

Sponsors Social Media Events Online 296

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Last year, the clear path the travel industry once had was swept away. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. The Challenges of Marketing to Travelers.

Benefits 86

Benefits Marketing Marketing Travel 86

DCI

MARCH 7, 2022

For many destination marketers from small DMOs, across generations, SEO (or, Search Engine Optimization), is still a scary topic. As we write blog posts and web content, we hope it will reach audiences, but it’s hard to know what the right approach is for effective SEO. Search engine optimization is just that – optimizing. Destination.

SEO 63

SEO Marketing Marketing Travel 63

The Abbi Agency

NOVEMBER 16, 2022

Earlier this month, The Abbi Agency had the opportunity to attend the Outdoor Media Summit in North Lake Tahoe, Nevada. Over 175 media, content creators, marketers and big-name brands came together to collaborate and discuss the state of sustainable tourism. Let’s Get Political. Consider History of the Land.

Sustainability 130

Sustainability Media Travel Travel 130

Traveler's Q

MAY 1, 2023

Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. This is because it highlights your brand identity and assists in creating an emotional connection with your target audience.

Social Media 130

Social Media Website Audience Events 130

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. This rapid shift means that we have a completely different audience that we’re dealing with, and they are more female, they are more diverse in almost every way. Of course, their marketing preferences are different.”

Benefits 241

Benefits Meeting B2B Social Media 241

ITA Group

DECEMBER 15, 2020

Don't Make These 3 Event Audience Engagement Mistakes. Ask any event marketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Complicating matters further, event audiences aren’t the same as they once were.

Audience 59

Audience Social Media Incentives Communications 59

Traveler's Q

NOVEMBER 2, 2023

From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless. Social media for events can be leveraged to create buzz, promote the event, and increase exposure.

Event Technology 130

Event Technology Technology Technology Social Media 130