Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 214

Promotion Marketing Marketing Automation 214

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Engaging with your event audience through social media can build excitement and anticipation, increasing attendance.

Social Media 59

Social Media Promotion Media Event Marketing 59

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Grab the popcorn and keep on reading!

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.

Audience 149

Audience Attendee Speakers Virtual Events 149

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 192

Marketing Marketing Travel Travel 192

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.

Promotion 52

Promotion Conference Marketing Marketing 52

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Finally, deliver engaging content via interesting talks, awe-inspiring entertainment, pleasantly surprising promotions, and top-notch AV. People love surprises.

Audience 263

Audience Registration Events Social Media 263

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Adaptable to Audiences.

Marketing 211

Marketing Marketing Social Media Manufacturing 211

Dana Communications

NOVEMBER 21, 2022

Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. You need to send the right promotion to the right targets at the right time — all while breaking through the bombardment of other marketing messages. Relevance Reigns. Another sure thing?

Marketing 206

Marketing Marketing Prospect Corporate Meeting 206

InEvent

JULY 28, 2023

Events are easily one of the most effective marketing channels. They engage the audience and create lasting impressions through memorable experiences. The key to a successful event lies in how you promote it. This is where influencer marketing can help you. But perfectly planning an event is not enough.

Promotion 52

Promotion Marketing Marketing Events 52

Solimar International

DECEMBER 1, 2023

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.

Event Marketing 289

Event Marketing Marketing Marketing Events 289

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Up-And-Coming Rules for Event Marketing. What does it really take to engage social media audiences?

Social Media 281

Social Media Audience Media Events 281

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. Event marketing can be B2C or B2B in nature.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

InEvent

JANUARY 9, 2024

It’s also a powerful tool for event promotion. billion monthly active users and an average daily watch time of 52 minutes, TikTok offers a huge potential audience for your events. TikTok is not just a platform for viral dances and lip-syncing videos. With over 1.1

Promotion 52

Promotion Events Platform Audience 52

Hotel Engine

AUGUST 7, 2022

Influencer marketing is a multi-billion dollar industry with no signs of a slowdown. Statistics show that the return on investment for this type of marketing is at least 500 times the initial expense. With this massive potential for ROI, it’s no wonder so many businesses are making room for influencers in their marketing budget.

Promotion 88

Promotion Booking Social Media Audience 88

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Eventtia

SEPTEMBER 20, 2021

Promoting your event can be a daunting task. You need to target the right audience, drive registrations, increase your reach, and ultimately turn your event into a successful one. But how do you do this if it’s your first event, you don’t have a large audience, or your brand isn’t established yet?

Audience 62

Audience Promotion Registration Events 62

Advanced Travel and Tourism

AUGUST 12, 2021

Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. If you market your destination in advance, potential customers will see your messaging and remember you for their next trip in a future season.

Booking 246

Booking Marketing Marketing Social Media 246

Bizzaboo

MARCH 13, 2023

In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. How To Promote a Virtual Event: 12 Creative Virtual Event Marketing Strategies Want to rock your next virtual webcast or other event ? After all, your goal is to maximize registrations.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Endless Events

APRIL 24, 2020

?? The Best of the Best: Event Promo: How To Promote Your Virtual Event: A Graphic Guide. You have your virtual event planned and ready to go… but how do you promote it? (12-minute Promotion is vital when it comes to getting people excited about attending your virtual event. How to Measure Event Marketing Success.

Virtual Events 240

Virtual Events Promotion Events Attendee 240

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Advanced Travel and Tourism

FEBRUARY 22, 2024

It really is about the memories created brick by brick, and this got me thinking…  As Destination Marketers, we are not too far off from being a LEGO Designer. One thing I have turned to over the last several years is LEGO and truly getting into enjoying the hours it takes to build something. It just looks a little different.

Audience 244

Audience Education Culture Sustainability 244

Special Events

JUNE 13, 2022

Part 1 in enriching the experience of your target audience, from the moment the event is announced right up to the doors closing

Promotion 135

Promotion Marketing Marketing Audience 135

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Behind their success is their penchant for designing events around the specific needs of the audience without fear of thinking outside the box. This would threaten important marketing areas such as loyalty programs.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.

Promotion 88

Promotion Social Media Vendor Audience 88

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads.

SEO 245

SEO Marketing Marketing Website 245

Special Events

JULY 4, 2022

Part 2 in enriching the experience of your target audience, from the moment the event is announced right up to the doors closing

Promotion 126

Promotion Marketing Marketing Audience 126

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

DCI

APRIL 14, 2023

DCI is delighted to announce that Sarah Reinecke has been promoted to Vice President, Creative Services. Sarah joined DCI in 2013, trading a journalism career for one in marketing and has since distinguished herself as a strategic place marketer who provides exceptional client service for numerous long-term clients.

Promotion 76

Promotion Remote Tourism Tourism 76

Convene by PCMA

JULY 21, 2023

The pandemic slump is a thing of the past, even when it comes to international audiences. But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Smart Meetings

FEBRUARY 16, 2024

She brings over 15 years of experience in tourism and experiential marketing. Yoshida will serve as director of marketing. She has spent 12 years in the industry, most recently serving as marketing manager at Kahala Hotel & Resort in Honolulu, where she developed and implemented campaigns to expand the company’s audience.

Human Resources 263

Human Resources Hospitality Tourism Tourism 263

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Table of Contents What is event promotion?

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Table of Contents What is event promotion?

Promotion 52

Promotion Social Media Registration Sponsors 52

InEvent

JULY 12, 2023

You also need to promote your event and ensure it fulfills its purpose. The challenge lies in getting your target audience to show up and take the desired action. Event promotion is similar to marketing a business. Planning a business event takes time and effort, but that’s just one piece of the puzzle.

Promotion 52

Promotion Events Audience Marketing 52