Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Grab the popcorn and keep on reading!

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.

Audience 149

Audience Attendee Speakers Virtual Events 149

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 226

Marketing Marketing Travel Travel 226

Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner. Let’s dive right in!

Event Marketing 294

Event Marketing Planner Marketing Marketing 294

Smart Meetings

DECEMBER 27, 2022

Significant corporate events take time and resources to plan, with organizers and attendees looking forward to achieving desired outcomes. Organizers can use NFTs as event tickets with extra perks like rewards, prizes to specific seats, or exclusive virtual after-parties to build brand loyalty. Cory Hymel Gigster.

Audience 130

Audience Prospect Attendee Planner 130

Convene by PCMA

APRIL 30, 2024

Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Embrace nostalgia.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. By partnering with local charitable organizations, your property and its guests can experience the joy of giving back one vacation or spa treatment at a time. And this makes everyone feel great.

Marketing 192

Marketing Marketing Travel Travel 192

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

Marketing 246

Marketing Marketing Website Tourism 246

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. The truth is that by partnering with a marketing team, sales departments can benefit greatly. The truth is that by partnering with a marketing team, sales departments can benefit greatly. Especially for your stakeholders.

Benefits 235

Benefits Marketing Marketing Social Media 235

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. There are chances to reach more diverse and engaged audiences. Like what you see?

Trends 215

Trends Marketing Marketing Social Media 215

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 240

Marketing Marketing Social Media Communications 240

Smart Meetings

SEPTEMBER 27, 2018

One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Why Phones Aren’t as Bad as Show Organizers Think. So, why not capitalize on these second screens?

Audience 263

Audience Social Media Attendee Conference 263

Convene by PCMA

JANUARY 22, 2024

Organizations have been shifting away from boycotting, banning, or canceling their events in controversial destinations, and shining a spotlight on the issues. These organizations are entering the fray in part because of a collective realization that travel boycotts, historically, have done little move to the needle politically.

Organization 121

Organization Meeting Tourism Tourism 121

Solimar International

DECEMBER 1, 2023

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Convene by PCMA

DECEMBER 30, 2021

After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. Even as their hybrid events remain a work in progress, many organizers now see their long-tail potential.

Audience 130

Audience Online Virtual Events Platform 130

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.

Event Marketing 289

Event Marketing Marketing Marketing Events 289

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Convene by PCMA

NOVEMBER 28, 2022

With the recent changes to Instagram’s algorithm favor- ing discoverability and the rise in popularity of Reels, it’s hard to compete with the way this platform helps events to get discovered by new audiences and showcases an authentic and exciting event experience. 830 million members worldwide. billion monthly global active users.

Social Media 105

Social Media Media Organization Platform 105

DCI

SEPTEMBER 28, 2023

Place marketers understand that inclusivity is not just a buzz word; it’s an important element to consider when looking to attract and retain visitors, businesses and talent to your region. PartnerTulsa is a community and economic development organization committed to growing an economy with opportunity for all.

Website 77

Website Organization Audience Culture 77

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Motivation Excellence

APRIL 22, 2019

Companies’ sales and marketing departments are using video more and more to activate their message and engage employees, distributors and customers. Don’t leave video out of your marketing mix because, according to Forbes Magazine , video now accounts for up to 74% of all online traffic. Video ignites engagement. Jump in today!

Audience 130

Audience Online Communications Communications 130

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

Marketing 200

Marketing Marketing Advertising Website 200

Social Tables

FEBRUARY 23, 2023

Whether you are fundraising for a massive organization like the Red Cross, or raising money for a local animal shelter, this post is for you. Establishing event objectives early will help organizers choose the right fundraiser type to fit their mission and secure the necessary participants.

Organization 78

Organization Social Media Sponsors Events 78

Advanced Travel and Tourism

APRIL 2, 2024

Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience. When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success.

Travel 231

Travel Travel Tourism Tourism 231

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 100

Marketing Marketing Travel Travel 100

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

MAY 4, 2018

Audience engagement techniques meet AR and VR technology in this year’s InfoComm, and the Center Stage sessions are set to explore their interrelationships. They allow you to follow audiences, while also immersing them into the event’s activities wherever they are. There are tips for B2B events, conferences and campus events.

Audience 258

Audience Trade Show B2B Technology 258

Eventtia

JUNE 2, 2023

Event planning and organizing a fairly small meeting involving just five participants can be quite a challenge, especially if this is your first time. Based on the purpose of the event, you might be able to decide on the type of event you are going to organize, but it will especially help in dictating the objectives of the event.

Organization 91

Organization Social Media Insurance Events 91

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 130

Marketing Marketing Social Media Communications 130

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. Secure Your Sponsors through Marketing. Click To Tweet.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

DCI

SEPTEMBER 2, 2021

So instead of simply posting something simple on social media, destination marketing organizations should really be celebrating and reflecting on the more global impact of travel. Most communities know very little about those who lead their destination marketing organizations. It’s time to do something real.

Tourism 66

Tourism Tourism Organization Marketing 66

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98