Smart Meetings

SEPTEMBER 19, 2023

Immersive experiences are easy production hacks In an age where we’re competing with nearly-addictive , user-generated social media content and experiences like Oppenheimer in IMAX 70mm, many of us are kept up at night wondering how we’re going to earn the audience’s attendance, and keep their attention, at our next event.

Audience 238

Audience Fashion Social Media Production 238

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 192

Marketing Marketing Travel Travel 192

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. Event marketing can be B2C or B2B in nature.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Sponsor revenue. Processing fees paid.

Platform 334

Platform Sponsors Events Registration 334

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. Most event platforms on the market offer both in-person as well as virtual event gamification solutions. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you.

Platform 317

Platform Sponsors Events Social Media 317

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

Marketing 200

Marketing Marketing Advertising Website 200

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Survey Your Audience To Get Post-Event Feedback. Social media. Where To Collect Attendee Feedback?

Meeting 348

Meeting Sponsors Audience Events 348

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. One of the most effective ways to achieve this is through event branding. What Exactly is Event Branding?

Social Media 130

Social Media Event Apps Sponsors Website 130

Traveler's Q

DECEMBER 14, 2023

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130

Website Online Social Media Promotion 130

Smart Meetings

SEPTEMBER 27, 2018

One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Rather than being a distraction, mobile devices can be the surprising key to increasing audience engagement.

Audience 222

Audience Social Media Attendee Conference 222

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. The same goes for content delivery. Why asynchronous events? Higher Event ROI.

Audience 306

Audience Virtual Events Communications Communications 306

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Smart Meetings

DECEMBER 19, 2023

Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience. Jack Macleod is president at 360 Live Media.

Trade Show 238

Trade Show Sustainability Promotion Certification 238

Eventtia

AUGUST 16, 2022

Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging).

Sponsors 62

Sponsors Virtual Events Prospect Proposal 62

Endless Events

JUNE 1, 2020

Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Traveler's Q

NOVEMBER 2, 2023

From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless. Social media for events can be leveraged to create buzz, promote the event, and increase exposure.

Event Technology 130

Event Technology Technology Technology Social Media 130

Endless Events

MAY 5, 2022

As such, they’re the dominant audience at corporate events and conferences. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. The Benefits Of Event Technology For Audience Engagement. Communities offer year-round audience engagement.

Event Technology 317

Event Technology Benefits Technology Technology 317

Bizzaboo

MAY 6, 2024

Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. trillion by 2032, according to a recent report from Allied Market Research.

Sponsors 59

Sponsors Events Benefits Audience 59

DCI

AUGUST 11, 2022

Do we really need to talk about the secrets of digital media campaigns anymore? For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. And unlike traditional media, it comes with a dashboard that gives you control over your marketing.

Media 99

Media Advertising Automation Social Media 99

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. What Is Community Marketing? No wonder it is one of the biggest event trends to keep an eye on in 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Endless Events

DECEMBER 20, 2022

But they require a few tweaks to ensure your audience feels like they’re part of the event – even if they’re sitting at home on their couch. The first step to planning a successful virtual event is to create a solid marketing plan. Your audience should understand the benefits of attending.

Online 177

Online Virtual Events Platform Audience 177

Smart Meetings

JUNE 28, 2022

Are you gathering for marketing, networking, or community building? Social Media. Is this a public event with links to social media platforms, or is this a private event that should only be held within the event app? Do you need to account for company or sponsor logos? Your technology can make or break your event.

Technology 264

Technology Technology Event Apps Social Media 264

DCI

MAY 17, 2023

In-market activations are a hefty investment that can pay off big if done right. Rather than prescribe a few rules, we thought we’d highlight a few winning in-market activations from destinations and their agencies – including a few clients – that have stuck with us over the last year. The activation went beyond sharing information.

Marketing 74

Marketing Marketing Sponsors Trade Show 74

Smart Meetings

MARCH 4, 2019

For many years, it involved brands shelling out dollars for exposure at conventions that catered to their target audiences. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment.

Proposal 221

Proposal Advertising Sponsors Social Media 221

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. live stream) to a virtual audience. Planning Two Different Event Experiences.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

FEBRUARY 25, 2024

Ethical marketing requires being transparent and honest in advertising and sponsorships, particularly as consumers are becoming more conscious of the impact of their purchasing decisions and are actively seeking out companies with corporate social responsibility (CSR) policies that align with their values.

Sponsors 86

Sponsors Promotion Events Sustainability 86

Smart Meetings

OCTOBER 23, 2023

If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.” Inflated rates were accepted by the leisure market traveling in distressed times. Taylor continues, “I also wish planners would involve destination marketing organizations more.

Meeting 265

Meeting Proposal Contracts Contracts 265

Endless Events

FEBRUARY 22, 2019

It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Traveler's Q

DECEMBER 28, 2023

A website is the most significant platform for any organization to showcase its events and communicate with its audience. A stagnant and outdated website will not only deter the audience but also fail to communicate the latest developments and important information about the event.

Website 130

Website SEO Social Media Audience 130

MeetingPool

MAY 28, 2022

What sets Snöball apart as a community marketing and audience growth platform for event professionals? What sets Snöball apart as a community marketing and audience growth platform for event professionals? Snöball is the most comprehensive word-of-mouth marketing tool dedicated to events.

Audience 52

Audience Marketing Marketing Registration 52