Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Make no mistake, audiences are feeling overwhelmingly positive about our industry.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Maritz Global Events

JANUARY 21, 2020

When you think of lead retrieval as a cog in a well-oiled marketing machine, you’ll begin to see that your other preferences (visibility, product launch, etc.) Understand Your Audience. Lead Retrieval App for Trade Shows. Immediate Automated Trade Show Follow-up. Not all business happens at the booth.

Trade Show 52

Trade Show Automation Technology Technology 52

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Read More : Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events.

Trade Show 246

Trade Show Virtual Events Sponsors Events 246

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

Trade Show 246

Trade Show Panel Sustainability Technology 246

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?

Platform 317

Platform Sponsors Events Social Media 317

Endless Events

JANUARY 19, 2018

We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your trade show booth stand out and managing your social media better. It merged technology with new ways to connect the performers to the audience. Trade Show Tips for the New Year.

Trade Show 230

Trade Show Social Media Attendee Audience 230

Endless Events

AUGUST 31, 2018

Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification.

Certification 212

Certification Virtual Events Event Planning Trade Show 212

Smart Meetings

JANUARY 11, 2024

It just made sense this audience would find their perspective interesting,” he said. Another Kind of Intelligence The overarching topic, however, was the impact of Generative AI on events. “Asia-Pacific and Latin America, we’re just scratching the surface is that surface and all those markets,” he said.

Trade Show 246

Trade Show Regulations Automation Platform 246

Endless Events

MAY 12, 2022

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. In his view, events look the same as they did in 2019. .

Planner 320

Planner Events Virtual Events Trade Show 320

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. These channels might not be cost-effective for a smaller audience. 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

MeetingsNet

FEBRUARY 21, 2023

“PCMA believes the future of the business events industry is about focusing on solving the economic and social transformational challenges of our audiences—together,” said Sherrif Karamat, CAE, president and CEO of PCMA and the Corporate Event Marketing Association. “We

Conference 98

Conference Trade Show Sustainability Platform 98

Endless Events

AUGUST 24, 2020

“But I think as we’re moving forward, we’re seeing 3D trade show platforms where you can have a virtual version of your stand and things like that. Which is getting slightly closer to what we’re used to in terms of a physical trade show.

Trade Show 320

Trade Show Virtual Events Events Proposal 320

Traveler's Q

SEPTEMBER 28, 2023

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.

Social Media 130

Social Media Event Apps Sponsors Website 130

Convene by PCMA

APRIL 21, 2024

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Post-COVID trade show realities. It was great.’

Sponsors 59

Sponsors Trade Show Events Prospect 59

Social Tables

FEBRUARY 24, 2021

Invite your audience to a conference you’re hosting. It’d really help to have some familiar faces in the audience. Announce your trade show. Body: Dear [name], As one of the most proficient and skilled professionals in our industry, we’d be humbled if you would join us for this year’s [trade show name].

Trade Show 142

Trade Show Seminar Retreat Sponsors 142

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. 21st Century Expo Group, Inc.

Management 98

Management Events Advertising Sports 98

Bizzaboo

FEBRUARY 13, 2023

Key takeaway: Know who your audience is and what they want to see. People shouldn’t have to click several times or conduct a Google search to understand what your event is all about. Recently, we asked ChatGPT to tackle this prompt: Write an event announcement email template for an upcoming trade show.

Trade Show 105

Trade Show Registration Speakers Events 105

Traveler's Q

NOVEMBER 2, 2023

By utilizing event presentation software and taking the time to design effective slides, organizers can better communicate their message to the audience. Gamify Your Event Gamifying events has become a popular trend in recent years. Finally, creating engaging presentations is key to keeping attendees interested.

Event Technology 130

Event Technology Technology Technology Social Media 130

Convene by PCMA

FEBRUARY 25, 2022

“It was less about trying to imitate a trade show in a virtual space,” he said, “and more akin to an exclusive online shopping experience,” with a digital showroom where suppliers posted their company information and marketing collateral in addition to detailed product listings. In-Person Application. Data and DEI.

Trade Show 98

Trade Show Registration Events Online 98

Endless Events

FEBRUARY 16, 2018

Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track. While the idea isn’t too far-fetched, that’s the wrong approach if you want to make your event meaningful. Your Guide to Choosing the Best Event Management System.

Management 237

Management Event Apps Social Media Events 237

Bizzaboo

JANUARY 3, 2024

back to top March 2024 Conferences for Event Planners Event Name Event Date Event Location More Information ITB Berlin March 5-7, 2024 Berlin, Germany For more than 50 years the name ITB has stood worldwide for industry knowledge 365 days a year, networking and trendsetting events, whether in a virtual, in-person or hybrid format.

Planner 105

Planner Conference Incentives Trade Show 105

Social Tables

SEPTEMBER 14, 2021

What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.

Social Media 176

Social Media Registration Virtual Events Audience 176

Convene by PCMA

APRIL 14, 2023

In the first half of the session, Colangelo presented his insights and took questions from the audience. It’s really the expected value of your event that you’re trying to calculate. Christopher Bonifati Bonifati: My role is to keep our event moving forward. Where Can I Find The Silver Lining?’

Marketing 98

Marketing Marketing Trade Show Registration 98

Bizzaboo

APRIL 27, 2023

How To Become DES Certified DES event certification consists of three processes: demonstrating previous professional experience in the industry, the DES Online Learning Program, and the exam. The curriculum and exam cover user experience, content development, product launches, audience acquisition, and monetization techniques.

Certification 98

Certification Event Planning Trade Show Planner 98

Bizzaboo

JUNE 2, 2021

Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career.

Certification 98

Certification Event Planning Trade Show Events 98

Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

Retreat 104

Retreat Events Trade Show Logistics 104

Convene by PCMA

JANUARY 12, 2023

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Kimberly Hardcastle-Geddes. Unfortunately, “back” has been the underlying theme of the recovery. Attendees are socially linked and highly influenced by their peers.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

OCTOBER 4, 2021

If you are holding an in-person and hybrid event in the coming months, you can leverage data — from a Freeman survey conducted in collaboration with Epistemix as well as research from Ohio State University — to help allay concerns about physical events. Here are some takeaways from those studies.

Public Relations 98

Public Relations Trade Show Prospect Events 98

All Conference Alert

AUGUST 31, 2023

While planning an event is exciting, the real magic is in making sure that your event reaches the right audience. Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Why wait then?

Promotion 52

Promotion Advertising Social Media Audience 52

Eventtia

MAY 20, 2022

That same customised merch from the physical event can create that physical, tangible, touching experience that’s removed from the virtual event. It creates a connection between the audience and brands as viewers sit at home, taking it all in. A physical goodie bag for a virtual event helps viewers engage more.

Virtual Events 77

Virtual Events Conference Events Banking 77

Eventtia

FEBRUARY 16, 2023

Integrating recurring events into your company’s revenue strategy could be the answer. Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers.

Prospect 48

Prospect Social Media Audience Events 48