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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign. .” — Clinton Hall , Web Developer “AI is a useful tool for uncovering strategic insights.

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How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Ensure you make the right initial impression by including useful information, optimizing the visual design and keeping user trends in mind. Update SEO Regularly.

SEO 221
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10 Online Community Examples That Have Incredible Events

Endless Events

Girls In Marketing. Girls in Marketing is an online community example, dedicated to e-learning for women in marketing. They have a well-defined target audience and deliver value specifically to them. They host free webinars, offer many free resources, and share various marketing job postings for everybody to see.

Online 177
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Try Out New Trade Show Booth Ideas

Endless Events

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. Keep in mind that you also need to give exhibitors a good ROI.

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How To Build A Complete Marketing Strategy In 2022

Eventtia

For example, while a marketing strategy contains what you will do to achieve a goal, a marketing plan outlines the specific regular activities you need to execute your marketing strategy. Use a template if creating a marketing plan gets overwhelming. It’s also very helpful to understand market demands.

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Your Complete Guide To PR For Events

Eventtia

Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms. Create customized content.