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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

and ‘What are 10 trends that are changing the landscape of [insert industry]?’ This enables us to either align with or challenge those findings in our marketing approach. Marketers are therefore able to efficiently analyze and identify high-quality leads, leading to more effective, tailored lead-activation campaigns.”

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How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Ensure you make the right initial impression by including useful information, optimizing the visual design and keeping user trends in mind. Update SEO Regularly.

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10 Online Community Examples That Have Incredible Events

Endless Events

They host free webinars, offer many free resources, and share various marketing job postings for everybody to see. And they’ve picked up on this exciting trend two years ago already! Moz is an online community for event marketers. Peloton is one of those companies that owe most of its success to the community.

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Try Out New Trade Show Booth Ideas

Endless Events

Understanding how to build structured data and use Google’s event tag can help you get more exposure. Existing event marketing tools such as eventScribe also have support for structured data built in. This week, we’ve discussed both an old staple of digital marketing: SEO. Which worked better for you?

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The Ultimate Guide to SEO for Event Marketing: Tips and Tricks From the Experts

Eventtia

Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above.

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How To Build A Complete Marketing Strategy In 2022

Eventtia

For example, while a marketing strategy contains what you will do to achieve a goal, a marketing plan outlines the specific regular activities you need to execute your marketing strategy. Use a template if creating a marketing plan gets overwhelming. It’s also very helpful to understand market demands.