Remove Audience Remove Event Marketing Remove Prospect Remove Sponsors
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What Event Sponsors Want

Convene by PCMA

29, in a session Federbush co-presented with Jon Wolff, global events manager, sales and services group, Lenovo, for around 30 participants. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities. Another big piece of transparency is numbers of real attendees, maybe even your target audience.”

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.

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What is B2B Event Marketing?

Bizzaboo

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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The Complete Guide to Event Marketing for 2024

Bizzaboo

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.