Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

Meeting 348

Meeting Sponsors Audience Events 348

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Why Event Gamification?

Platform 317

Platform Sponsors Events Social Media 317

Endless Events

MAY 5, 2022

And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.

Event Technology 317

Event Technology Benefits Technology Technology 317

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Traveler's Q

NOVEMBER 2, 2023

Social media for events can be leveraged to create buzz, promote the event, and increase exposure. Additionally, event audiovisual tools such as lighting, sound, and video production can enhance the event’s atmosphere and create visual and auditory stimuli.

Event Technology 130

Event Technology Technology Technology Social Media 130

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. As of March 19, 2024, Bizzabo is the only event technology platform on Peer Insights that 100% of its reviewers would recommend. and/or its affiliates in the U.S.

Event Technology 116

Event Technology Platform Technology Technology 116

Bizzaboo

MAY 10, 2023

The industry’s best event marketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. This allows you to build and nurture a trusting relationship between your audience and your organization.

Sponsors 52

Sponsors Speakers Attendee Audience 52

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

APRIL 27, 2023

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. Production. “A

Sponsors 177

Sponsors Events Attendee Audience 177

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. Greater experimentation.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Bizzaboo

MAY 6, 2024

Event sponsorship is essential for event success and sustainability, providing necessary financial support, resources, and visibility. Even still, securing sponsorships is increasingly difficult due to budget constraints, shrinking sponsor dollars, and rising event costs. The solution?

Sponsors 59

Sponsors Events Benefits Audience 59

Endless Events

APRIL 4, 2023

Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. Promote Your Event Where is your audience?

Events 156

Events Speakers Promotion Audience 156

MeetingPool

MAY 28, 2022

One summer, we created our first pilot of the project, and my software engineer said nonchalantly, ‘Let’s call it ‘Boule de Neige,’' which literally translates to ‘snowball,’ and that was exactly what our tech did: snowball event attendance. How can marketers tap into a new audience? How can they find lookalike attendees?

Audience 52

Audience Marketing Marketing Registration 52

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about the community model: one of the most exciting event trends of 2022!

Trends 156

Trends Virtual Events Platform Vendor 156

Bizzaboo

SEPTEMBER 4, 2023

Yet in an era of tightening budgets, securing sponsors is harder than ever. Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios.

Sponsors 52

Sponsors Seminar B2B Events 52

Bizzaboo

OCTOBER 19, 2022

As we fully embrace the era of hybrid events, business models are changing to reflect the evolving needs of customers, sponsors, and event attendees. All of this translates into more opportunities for revenue, expanded reach and accessibility, and, ultimately, event success. The new benchmark for proving value?

Sponsors 98

Sponsors Registration Virtual Events Audience 98

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. As of March 19, 2024, Bizzabo is the only event technology platform on Peer Insights that 100% of its reviewers would recommend. and/or its affiliates in the U.S.

Event Technology 69

Event Technology Platform Technology Technology 69

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. However, why let the opportunity of generating revenue from these events go to waste if we can do it while still effectively promoting our brand, product, service, or community?

Sponsors 118

Sponsors Advertising Prospect Events 118

Endless Events

FEBRUARY 22, 2019

It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Gamification isn’t about just playing games on an event app. But an event app is an efficient way of recording proof that the intended behavior has happened and then measuring the results. Choosing your incentives.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Bizzaboo

NOVEMBER 14, 2022

In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.

Sponsors 98

Sponsors Events Virtual Events Website 98

Bizzaboo

MARCH 20, 2023

sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Source: Photo by Andrea Piacquadio Why Bizzabo Offers the Best Event Website Builder Finding the right event website builder can be tough — especially if you don’t have a technical background.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Source: Photo by Andrea Piacquadio Why Bizzabo Offers the Best Event Website Builder Finding the right event website builder can be tough — especially if you don’t have a technical background.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

FEBRUARY 20, 2023

With all this in mind, let’s look at a few can’t-miss items on your pre-event checklist template for an in-person conference. Event Brief/Management Checklist ☐ Set the event date and name. Your goal should be to create a name that’s catchy and in line with your target audience. ☐ Determine an appropriate event length.

Conference 98

Conference Sponsors Virtual Events Speakers 98

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.

Registration 105

Registration Publishing Public Relations B2B 105

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. While these platforms were good, they were limited. That’s where a free trial can help out.

Management 280

Management Platform Event Apps Automation 280

Endless Events

OCTOBER 25, 2022

It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Event branding is a must if you want tangible results from your event. What Event Branding Is And Why It Matters. Email blasts.

Events 194

Events Social Media Promotion Event Planning 194

Bizzaboo

OCTOBER 11, 2023

Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.

Event Technology 105

Event Technology Technology Technology Registration 105

Endless Events

JANUARY 19, 2018

We all want our audiences to feel special when they come to our events. Event pros are experts at working in different environments, making us considerably more adaptable than the common office worker. Some of us are more productive in a coworking space, while others find more focus working in a coffee shop.

Trade Show 230

Trade Show Social Media Attendee Audience 230

Endless Events

JULY 26, 2018

Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event.

Speakers 185

Speakers Audience Sustainability Events 185

Bizzaboo

JUNE 20, 2022

Without a deep history to draw from, it can be hard to know what attendees, sponsors, and organizers might be willing to spend. How do you build a virtual event pricing strategy? It helps to look at who your target audience is to understand what might sell well. Who should pay for what? Time With a Mental Health Coach.

Virtual Events 87

Virtual Events Sponsors Certification Events 87

Bizzaboo

MARCH 13, 2023

In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. We bring a global reach with offices in the U.S.,

Management 98

Management Events Advertising Consulting 98

Eventtia

JUNE 2, 2023

Based on the purpose of the event, you might be able to decide on the type of event you are going to organize, but it will especially help in dictating the objectives of the event. This will help you in evaluating your event’s performance. If it’s a fairly small team, you can let one person handle multiple roles.

Organization 91

Organization Social Media Insurance Events 91

ITA Group

NOVEMBER 17, 2020

Many meeting organizer debates are currently taking place on whether a virtual conference can bring as much ROI to sponsors as an in-person conference. There are pros and cons to both types of events, but putting on your event marketing hat a little differently can help drive home the best return.

Sponsors 62

Sponsors Virtual Events Advertising Platform 62