Endless Events

NOVEMBER 9, 2020

But perhaps none other brings as many questions as the infamous choice of platform. And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. One of the worst things you can do is rush into your choice of platform.

Virtual Events 364

Virtual Events Platform Registration Events 364

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Eventbrite

AUGUST 25, 2022

Cultivating a social media presence is an essential part of your event marketing strategy. This presents a major opportunity for reaching your audience where they’re already hanging out. According to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day.

Social Media 97

Social Media Event Marketing Media Marketing 97

Convene by PCMA

MARCH 25, 2024

Evangeline Leong, founder and CEO of Kobe Global Technologies, will speak April 15 at PCMA APAC’S The Business of Events in Singapore. Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

Social Media 59

Social Media Promotion Media Event Marketing 59

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. of Website Visits from Event Page.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

MAY 5, 2022

And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.

Event Technology 317

Event Technology Benefits Technology Technology 317

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT.

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Benefits Attendee Registration Audience 303

InEvent

DECEMBER 20, 2023

Event professionals have recognized TikTok’s potential as a dynamic tool for promoting events and engaging with audiences.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

Social Media 281

Social Media Audience Media Events 281

Endless Events

MARCH 24, 2022

Once the KPIs are set, they need to be measured to determine event ROI. The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Financial Event KPIs.

Platform 334

Platform Sponsors Events Registration 334

Endless Events

MAY 20, 2022

While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Hybrid Event Budgets: How Much?

Social Media 348

Social Media Virtual Events Audience Events 348

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Audience 306

Audience Virtual Events Communications Communications 306

Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

Advertising 105

Advertising Marketing Marketing B2B 105

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?

Platform 317

Platform Sponsors Events Social Media 317

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Click To Tweet.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.

Promotion 52

Promotion Conference Marketing Marketing 52

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Social Media 156

Social Media Audience Events Media 156

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Endless Events

JULY 5, 2022

Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?

Events 317

Events Audience Social Media Planner 317

MeetingPool

MAY 28, 2022

What sets Snöball apart as a community marketing and audience growth platform for event professionals? What sets Snöball apart as a community marketing and audience growth platform for event professionals? Snöball is the most comprehensive word-of-mouth marketing tool dedicated to events.

Audience 52

Audience Marketing Marketing Registration 52

Bizzaboo

MARCH 20, 2023

Source: Photo by Andrea Piacquadio Why Bizzabo Offers the Best Event Website Builder Finding the right event website builder can be tough — especially if you don’t have a technical background. Your best bet is to thoroughly research your options, demo products, and find a platform that meets your needs and specifications.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Source: Photo by Andrea Piacquadio Why Bizzabo Offers the Best Event Website Builder Finding the right event website builder can be tough — especially if you don’t have a technical background. Your best bet is to thoroughly research your options, demo products, and find a platform that meets your needs and specifications.

Website 52

Website Event Marketing Planner Marketing 52

Eventtia

DECEMBER 1, 2022

People will attend your event because they are already interested in your brand, but they have to know about the event and your business in the first place. Marketing the event will help you warm and retain customers; nevertheless, someone has to do the job of designing and sending out ads.

Automation 62

Automation Virtual Events Marketing Marketing 62

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. Event branding creates a unique and memorable conference or corporate event identity.

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

APRIL 27, 2022

One study shows that 44% of association members recognize the increasing importance of an event community. Event platforms are on the same page as they aim to monetize the concept of community; they are offering year-round subscriptions and thus edging closer to becoming fully-fledged community platforms. For £17.99

Online 177

Online Virtual Events SEO Platform 177

Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. In the first half of the session, Colangelo presented his insights and took questions from the audience.

Marketing 98

Marketing Marketing Trade Show Registration 98

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Create a webinar marketing strategy.

Registration 158

Registration Virtual Events Advertising Social Media 158

Bizzaboo

AUGUST 31, 2021

Whether as an integral part of your hybrid strategy or a fully online experience, digital-first provides countless benefits and allows you to adapt your event strategy to changing circumstances and opportunities with ease. We’re excited to work together and build a long-term partnership based on shared values and a shared audience.

Event Marketing 52

Event Marketing Marketing Marketing Platform 52