Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 211

Marketing Marketing Social Media Manufacturing 211

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 246

Marketing Marketing Social Media Communications 246

Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.

Audience 149

Audience Attendee Speakers Virtual Events 149

Convene by PCMA

OCTOBER 5, 2023

Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate with your target audiences. But “let’s look to the words that [audiences] want to use. And as marketers, we should shift with them.

Audience 122

Audience Trade Show Remote Online 122

Endless Events

NOVEMBER 6, 2019

If you’re stuck in a jam, today’s talk on event crisis communication is for you! This is why knowing about event crisis communication is an absolute must. Our amazing host Alex Plaxen is here to walk you through how to implement an event crisis communication plan! However, we never really know what can happen.

Communications 268

Communications Communications Events Attendee 268

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Are you getting personal enough in your marketing techniques? And are you being tactful enough in your communication? Be Heard via Influencer Marketing.

Audience 263

Audience Registration Events Social Media 263

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

Benefits 246

Benefits Marketing Marketing Social Media 246

Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. 6 Steps to a Viral Marketing Campaign. Step 1: Match your audience, content and call to action. Crisis Communication. Tod Maffin. Reward them.

Communications 185

Communications Communications Trends Social Media 185

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. There are chances to reach more diverse and engaged audiences. Like what you see?

Trends 239

Trends Marketing Marketing Social Media 239

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

ITA Group

JULY 29, 2021

Advice for Communicating During the 3 Stages of To-Partner Channel Marketing. Additionally, a well-constructed channel incentive program can achieve a variety of results, including highlighting new products, liquidating old inventory, identifying new market opportunities to drive leads and, of course, increasing sales.

Communications 98

Communications Communications Marketing Marketing 98

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Up-And-Coming Rules for Event Marketing. What does it really take to engage social media audiences?

Social Media 281

Social Media Audience Media Events 281

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Dana Communications

MARCH 5, 2024

The company started out as a disruptor in the DVD rental market before (very astutely) pivoting to reinvent itself as a streaming service. New Horizons If you have your eye on a new target market – either geographic or demographic – you’ll want to ensure that your brand will resonate. appeared first on Dana Communications.

Communications 211

Communications Communications Hospitality Audience 211

Dana Communications

JANUARY 23, 2024

Take your audience to the locale without them ever leaving their laptop. Use photography that grabs your intended audience to reel them in quick. Truthful writing goes a long way with any audience. Stay in Touch Blog on a regular basis with updated topics that appeal to your market. Been there, done that?

Travel 175

Travel Travel SEO Audience 175

Solimar International

DECEMBER 1, 2023

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Motivation Excellence

APRIL 22, 2019

Companies’ sales and marketing departments are using video more and more to activate their message and engage employees, distributors and customers. Don’t leave video out of your marketing mix because, according to Forbes Magazine , video now accounts for up to 74% of all online traffic. Video ignites engagement. Jump in today!

Audience 130

Audience Online Communications Communications 130

Dana Communications

AUGUST 22, 2023

Savvy tourism marketers have responded with augmented ads. Using AR technology in these ways can be a definite win-win – by giving the audience what they’re looking for and increasing bookings. Click with your audience and g et a competitive edge with the award-winning travel and tourism marketing experts at Dana Communications.

Travel 223

Travel Travel Tourism Tourism 223

Endless Events

APRIL 8, 2022

Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.

Audience 306

Audience Virtual Events Communications Communications 306

Endless Events

MAY 5, 2022

As such, they’re the dominant audience at corporate events and conferences. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. The Benefits Of Event Technology & Effective Communication. The Benefits Of Event Technology For Audience Engagement.

Event Technology 317

Event Technology Benefits Technology Technology 317

Eventtia

SEPTEMBER 27, 2023

In today’s hyper-connected era, amidst multiple solutions for digital communication, the time-tested SMS stands out as a reliable tool, particularly in the ever-changing world of the retail industry. Whether setting up a pop-up store or hosting a private sale session, SMS communication is crucial for efficiently engaging customers.

Retail 48

Retail Communications Communications Benefits 48

Convene by PCMA

MARCH 25, 2024

Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing. How did you get started in marketing? How can event marketers harness the power of influencers?

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. appeared first on Dana Communications.

Social Media 169

Social Media Trends Advertising Platform 169

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. Event marketing can be B2C or B2B in nature.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Brightspot Incentive Events

DECEMBER 21, 2021

Communication Makes or Breaks Sales Incentive Programs. The answer is – too little communication. To avoid dooming a new sales contest or a long-standing channel reward program, here are the 4 fundamental communication principles needed for an effective program: Funded. Funded Communications. Repetitive. And, I will.

Communications 52

Communications Communications Incentives Social Media 52

Creative Group Inc

AUGUST 6, 2021

Now that you understand the importance of creative communications , let’s talk about the how. Know your audience. One key to creating relevant communication is personalization, and the only way to do that is to truly define and understand your audience…put yourself in their shoes…what matters to them?

Communications 52

Communications Communications Audience Marketing 52

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT.

Benefits 303

Benefits Attendee Registration Audience 303

Endless Events

FEBRUARY 4, 2022

Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Attendees can watch the panel and interact in the live chat, but there’s very little two-way communication available. Enhanced virtual audience engagement.

Platform 348

Platform Benefits Virtual Events Registration 348

The MICE Blog

JANUARY 15, 2024

Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits. Their approach to organising and marketing this event differs from how my generation approaches event management.

Conference 265

Conference Advertising Communications Communications 265

Interface Tourism Spain

JULY 6, 2022

6 tips for developing an effective influencer communication strategy. Influencer strategies are part of the marketing plans and 360 strategies of brands and tourist destinations, in the inspiration and awareness phases. But how can we develop an effective influencer marketing strategy? . All the news Back to newsroom.

Communications 52

Communications Communications Social Network Advertising 52

Traveler's Q

APRIL 18, 2024

Benefits of Metaverse Events Global Reach and Inclusivity The metaverse eradicates geographical barriers, enabling a worldwide audience to converge with unparalleled ease. This global inclusivity amplifies brand visibility and fosters connections across diverse markets, revolutionizing corporations’ international engagement.

Trade Show 130

Trade Show Events Platform Audience 130

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. This rapid shift means that we have a completely different audience that we’re dealing with, and they are more female, they are more diverse in almost every way. Of course, their marketing preferences are different.”

Benefits 264

Benefits Meeting B2B Social Media 264