Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% of event organizers, with 19.1% What is B2B event marketing?

B2B 52

B2B Event Marketing Marketing Marketing 52

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT.

Benefits 303

Benefits Attendee Registration Audience 303

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

AUGUST 17, 2022

These brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization. As a business owner or marketing professional, you always want to reach more people with your brand’s message, products, and services. Promote 360° Customer Experiences: Slack.

Audience 105

Audience Social Media Promotion B2B 105

Bizzaboo

JULY 23, 2023

Effective communication plays a crucial role in event success, whether you’re planning a conference, trade show, workshop, or any other event. Things To Do Before You Start Communicating Your Event Before you begin communicating your event, it’s vital to establish your event goals and objectives.

Communications 52

Communications Communications Social Media Audience 52

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. As in-person events regain dominance — 80.4% Keeping attendees engaged throughout the entire event experience is key to achieving event success. Read on to master audience engagement in 2024 and beyond.

Audience 59

Audience Event Apps Registration Attendee 59

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Traveler's Q

SEPTEMBER 28, 2023

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.

Social Media 130

Social Media Event Apps Sponsors Website 130

ITA Group

DECEMBER 15, 2020

Don't Make These 3 Event Audience Engagement Mistakes. Ask any event marketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Complicating matters further, event audiences aren’t the same as they once were.

Audience 59

Audience Social Media Incentives Communications 59

Bizzaboo

MAY 24, 2023

That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, event marketers are challenged to stand out. Here are three event invitation templates to get you started building your own.

Event Marketing 98

Event Marketing Marketing Marketing Affiliate 98

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. Marketers haven’t yet mastered virtual. For those who haven’t engaged with your communications, you offer digital at the last minute.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. Of course, their marketing preferences are different.” But understanding tendencies of a group can help to cater messaging to individuals.

Benefits 247

Benefits Meeting B2B Social Media 247

Social Tables

AUGUST 9, 2022

Golf tournaments are great for most ages, allow participants to spend time outdoors getting to know one another, often raise money, and so much more, making them one of the most fun sports-related events to plan. Not sure how to organize a golf tournament for a charity, fundraising event, or social outing? Think big picture.

Organization 78

Organization Social Media Venue Website 78

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. and/or its affiliates in the U.S.

Event Technology 116

Event Technology Platform Technology Technology 116

Traveler's Q

SEPTEMBER 21, 2023

Organizing an event is a challenging task that requires a lot of effort and planning. However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience.

Automation 130

Automation Promotion Audience Events 130

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Event planning isn’t easy. Measuring audience engagement. Why Make the Effort to Measure Audience Engagement? The best way to do that? Brand Awareness.

Audience 134

Audience Social Media Media Events 134

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Traveler's Q

NOVEMBER 2, 2023

Finally, using technology to collect and analyze event data can provide valuable insights into attendees, such as demographics, behavior, and interests. Event technology provides a plethora of advantages and opportunities to event organizers, who seek to create memorable and engaging events.

Event Technology 130

Event Technology Technology Technology Social Media 130

Traveler's Q

SEPTEMBER 7, 2023

Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz. This involves setting clear objectives that align with your overall event strategy and budget. This allows for maximum exposure and increased interest in the event.

Social Media 130

Social Media Promotion Media Marketing 130

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. Event branding creates a unique and memorable conference or corporate event identity.

Conference 105

Conference Social Media Sponsors Registration 105

MeetingPool

MAY 28, 2022

What sets Snöball apart as a community marketing and audience growth platform for event professionals? We built it to allow as much flexibility as possible and to run a diverse type of audience-based campaigns—pre-event to post-event. How can marketers tap into a new audience?

Audience 52

Audience Marketing Marketing Registration 52

Social Tables

OCTOBER 20, 2022

But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike.

Registration 158

Registration Virtual Events Advertising Social Media 158

Bizzaboo

OCTOBER 18, 2023

of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% What Is Event Management Software? Event Management Software Must-haves 1.

Management 110

Management Sponsors Registration Speakers 110

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

ITA Group

APRIL 27, 2021

Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI. And I’d bet others in your organization do, too. There are so many sources and places for data to be generated—including registration, apps, event marketing campaigns, CRMs and more. . First, think about your event objectives.

Event Marketing 59

Event Marketing Conference Marketing Marketing 59

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Event planning isn’t easy. Measuring audience engagement. Why Make the Effort to Measure Audience Engagement? The best way to do that?

Audience 92

Audience Social Media Media Events 92

Bizzaboo

JANUARY 10, 2024

of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! Want to see your event agency in this list?

Management 98

Management Events Advertising Consulting 98

Smart Meetings

FEBRUARY 20, 2019

Marketing isn’t a “You Pick 2” world anymore. In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email Event Marketing Campaign. Gregg holds a master’s degree in marketing as well and media communications. Good, fast and cheap.”

Automotive 240

Automotive Communications Communications Technology 240

Endless Events

AUGUST 31, 2018

Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification.

Certification 212

Certification Virtual Events Event Planning Trade Show 212

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. and/or its affiliates in the U.S.

Event Technology 69

Event Technology Platform Technology Technology 69

Smart Meetings

MAY 26, 2023

Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. Today, platforms are like the new Event Operating Systems. Read More : Salman Rushdie and Complacency in the Meetings Industry 1.

Healthcare 159

Healthcare Technology Technology Panel 159

Endless Events

JUNE 10, 2022

Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. In this blog post, we will explore why you need to have follow-up meetings, followed by what to do during those meetings and how to organize them to get the greatest impact. Onsite polls.

Meeting 348

Meeting Sponsors Audience Events 348

Bizzaboo

DECEMBER 18, 2022

Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. Event Marketing. Integrations.

Management 123

Management Sponsors Registration Speakers 123

Bizzaboo

MAY 6, 2024

Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. Identify your event’s unique selling points (USPs): What makes your event stand out?

Sponsors 59

Sponsors Events Benefits Audience 59

Traveler's Q

JANUARY 3, 2024

Navigating the Future: A Comprehensive Guide to Corporate Event Trends in 2024 As the world continues to evolve, so does the corporate events industry. As we look toward 2024, several corporate event trends are expected to shape the industry.

Trends 130

Trends Virtual Events Sustainability Planner 130

Convene by PCMA

AUGUST 22, 2023

Emotional AI for the Business Events Industry When asked to consider how event organizers could benefit from using emotional AI, Gradwohl asked: “The first thing is, do you really understand how your target audience makes decisions — what’s driving them to come to an event?” Can you refine that? Is it the topics?

Social Media 98

Social Media Events Audience Event Apps 98