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Automation—the Next Big Step for Meetings Management?

Smart Meetings

Meeting automation is potentially positioning itself as the next technology to shake up the planning game. While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward. Events have a specialized audience.

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Top 4 B2B Sales and Marketing Tactics Successful Companies Are Using Right Now

Gavel International

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. 1) TAILOR CONTENT TO AUDIENCE SUBSETS There is almost too much marketing content online right now. And a significant percentage of it is generic.

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B2B Travel Platform For Corporate Travel Management

AltexSoft Travel

A well-structured B2B travel platform is no longer just a “nice-to-have.” This guide delves deep into the specifics of building a custom B2B travel booking platform specifically tailored for corporate travel. But what does a B2B travel platform entail? B2C vs. B2B booking software: What is the difference?

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Is AI the Next Great Tool for B2B Sales?

Gavel International

Reading Time: 6 minutes If you work in business-to-business (B2B) sales, chances are good that you have used, or at least encountered some form of artificial intelligence (AI) while doing your job. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. (

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New Year, New Resolutions for Event Marketers

Convene by PCMA

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. I’ve been very impressed with the time they take with a client and the attention we’ve received when we raise a question or issue. Truly great customer service.”

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Why Pain Points Are Essential for Creating Buyer Personas – and How to Identify Them

Gavel International

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. B2B customers often have a budget to which they must adhere.

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