Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. With nearly 4.5

Social Media 130

Social Media Media Attendee Promotion 130

Smart Meetings

FEBRUARY 15, 2022

The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? Today, things look a little different.

Virtual Events 246

Virtual Events Event Marketing Marketing Marketing 246

Smart Meetings

MAY 5, 2021

Yet, despite the high potential for virtual events due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live events. How to Spread the Word.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Being transparent about the purpose prepares attendees for getting the most out of your event.

Networking 368

Networking Attendee Social Media Preparation 368

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Get your event planning template and checklist. What Is Event Marketing? Event marketing can be B2C or B2B in nature.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S. The full report can be found here.

Event Marketing 105

Event Marketing Marketing Marketing Trends 105

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Are they focused on advancing their standing within their organization?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Event Marketing Plan: Goals!

Event Marketing 207

Event Marketing Marketing Marketing Events 207

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% of event organizers, with 19.1% What is B2B event marketing?

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023. This will enhance my ability to formulate original ideas and write even more compelling copy. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Endless Events

SEPTEMBER 11, 2019

Everybody say attendee personas! Because you’ll have different kinds of people attending your events, it’s important that major focus is put on them. How well do you really know your attendees? How well do you really know your attendees? Video Transcription – How To Create Attendee Personas.

Attendee 275

Attendee Social Media Marketing Marketing 275

Endless Events

APRIL 13, 2018

Creating event marketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell event marketing to management? And most importantly: how can I get my marketing to work without breaking my budget?

Event Marketing 252

Event Marketing Marketing Marketing Social Media 252

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways. Sam Lippman.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Bizzaboo

MAY 24, 2023

This list features event invitation email examples that show what goes into turning invites into attendees. That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. How do you create the perfect invitation email?

Event Marketing 98

Event Marketing Marketing Marketing Affiliate 98

Smart Meetings

MARCH 25, 2024

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda.

Trade Show 243

Trade Show Networking Vendor Education 243

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

Social Media 59

Social Media Promotion Media Event Marketing 59

Social Tables

FEBRUARY 23, 2023

Successful fundraisers raise 4-5X the revenue they spent hosting the event and consistently sell out, year after year. It can be difficult to find fundraising event ideas that are both affordable for hosts and attractive to attendees, but we can help. Discover exciting fundraising event ideas that bring in big bucks!

Organization 78

Organization Social Media Sponsors Events 78

Endless Events

FEBRUARY 22, 2019

You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Event gamification comes in many forms and has the power to transform your event into one that delights your audience. But, does this really work?

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Bizzaboo

SEPTEMBER 19, 2022

Though the world has mostly opened up in the wake of the pandemic, event attendance has yet to recover. . According to the Center for Exhibition Industry Research (CEIR), the average event held in Q1 2022 had 32.9% fewer attendees than the average event held in Q1 2019. The key to getting people to your event?

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. Consider a roadshow event.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Endless Events

MARCH 22, 2018

That’s why we’ve put together this list of creative ways to connect your attendees. Use technology to better connect your attendees. Technology is starting to play a big role in event planner networking. In fact, event planners are continuing to use them more to help increase natural networking at events.

Networking 251

Networking Planner Attendee Social Media 251

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Marketing Social Media Advertising 264

Eventtia

JUNE 2, 2023

Planning an event is difficult. Event planning and organizing a fairly small meeting involving just five participants can be quite a challenge, especially if this is your first time. Then, imagine planning a massive concert with a big-name DJ as the headliner and 100,000 attendees. If your event is relatively large (i.e.

Organization 91

Organization Social Media Insurance Events 91

Traveler's Q

DECEMBER 21, 2023

In today’s highly competitive event industry, it is increasingly important for event organizers to leverage the latest tools and techniques to promote and sell tickets for their events. However, not all platforms are created equal, and event organizers need to select the one that best fits their needs.

Website 130

Website Marketing Marketing Social Media 130

Smart Meetings

OCTOBER 18, 2023

Two years ago, as reported in the “2022 Global Meetings and Events Forecast,” less than one-third of respondents said their organizations had basic meeting policies in place, such as F&B suppliers. Lead generation, attendee satisfaction and social media interest follow in order of importance.

Remote 246

Remote Trends Social Media Event Marketing 246

InEvent

MARCH 31, 2023

Event marketing is one of the best ways of attracting new customers. But most organizations leave one element of their event marketing untapped — the event attendees. Clever marketers leverage guests as brand advocates. It helps brands raise awareness and engage with an array of audiences.

Attendee 52

Attendee Events Event Marketing Audience 52

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Convene by PCMA

AUGUST 7, 2023

That frees us up to explore more, because we don’t have to spend time — and our budget — creating complicated composite Photoshop files just to find out that something doesn’t work.” — Kacia Reilly , Group Director, Creative “We’ve always known that localization is essential for hitting attendee-acquisition targets.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Administering such features can be an effective method of keeping virtual attendees engaged following a keynote speaker or panel discussion.

Meeting 246

Meeting Panel Attendee Online 246

Bizzaboo

DECEMBER 17, 2023

Contrary to popular belief, event attendees are big fans of specialized mobile event apps. As apps become even more integral to the modern enterprise, it is no surprise that they power an increasing number of events. of attendees say an in-person B2B conference mobile app can make or break their event experience.

Event Apps 59

Event Apps Attendee Networking Events 59