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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. The good news: Technology is available to lend a hand.

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Tech Connects: How to Use Event Technology to Support Networking

Stova

Nevertheless, the models for connecting at both virtual and in-person events have not significantly changed in years. At in-person events, event-goers continue to largely rely on happenstance “serendipitous” encounters on trade show floors and cocktail hours to facilitate networking.

MICE professionals

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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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How To Prepare For A Career In Event Planning

Endless Events

The events industry has changed dramatically in the past two years. As the technology sector within the industry grows, many planners are leaving traditional event planning for event technology jobs. They can also pivot to becoming event managers or event marketers. Pursue A Degree In Relevant Fields.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential eventsevents that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.

Marketing 296
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Virtual Event Platforms: How To Choose the Best Virtual Venue

Endless Events

The event venue is where attendees eat, drink, network, and engage with your content. But 40% of events are expected to be virtual this year, and recreating the excitement of an in-person experience in an online setting can be a challenge. That’s where virtual event platforms come into play. Branding and Customization.

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How the IMEX Crowd Prioritizes Human Beings at Events

Smart Meetings

Smart Meetings walked the trade show floor asking people how they help put attendee humanity at the center of event agendas and found that caring for guests is something everyone is focusing on in 2023. Post-Covid, you can’t have people in meetings, meetings, meetings, throw them into the bar and then end the event.