The MICE Blog

JANUARY 15, 2024

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. Gallen Convention Bureau with their expertise and close contacts at the local hotels is ready to offer assistance in allocating rooms to event attendees.

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Conference Advertising Speakers Communications 265

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. To create compelling messages with tangible meaning for our audiences — who are growing younger by the day — the time is right to rethink our approach. Success starts here!” Content is king!”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Plan with purpose. Execute the best ideas.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. The trick is to embrace the abstract, while avoiding trite phrases or losing connection to the industry or audience’s pain points.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

JANUARY 12, 2023

Attendees’ priorities are shifting. The latest round of Freeman research reveals “an increased prioritization among attendees for discovery, connections, and inspiration,” said Ken Holsinger, senior vice president of strategy at Freeman. To delight attendees, you must know what makes them tick.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. Photo by Raphael Renter on Unsplash ).

Public Relations 52

Public Relations Audience B2B Prospect 52

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. By defining your ideal attendees, you can tailor your marketing messages and select appropriate channels to reach them. Start by setting clear objectives and defining measurable goals for your event registration.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Showcase past attendees. Don’t forget the friends. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

AUGUST 7, 2023

That frees us up to explore more, because we don’t have to spend time — and our budget — creating complicated composite Photoshop files just to find out that something doesn’t work.” — Kacia Reilly , Group Director, Creative “We’ve always known that localization is essential for hitting attendee-acquisition targets.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

DECEMBER 4, 2023

Influencer marketing enables you to: Reach younger audiences. Influencers are deeply embedded in digital culture, providing a direct channel to audiences who cannot be reached as easily through traditional marketing channels, like Gen Z and millennials. Find a more qualified, new audience. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

OCTOBER 4, 2021

As news of escalating infection rates from the COVID-19 variant hit, attendees, exhibitors, and other show stakeholders understandably started to get spooked. If your exhibitors, sponsors, and stakeholders are expressing doubt that attendees will show, the following findings — based on Freeman’s Aug. Attendees want in-person events.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Attendees can be “throwing out words and the songwriters are putting it together,” Ivey said. “At Tell us more about your audience,” Ortale said.

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

DECEMBER 30, 2021

In empathetic communications to attendees and exhibitors, the WPA addressed rumors, informed them of on-site safety plans that aligned with regional and venue guidelines, included quotes from confirmed exhibitors, and spotlighted big-name registered attendees. ” (Courtesy Insuretech Connect). “As Courtesy NBAA).

Public Relations 98

Public Relations Events Communications Communications 98

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Listing your event on these websites connects you with your target audiences.

Social Media 62

Social Media SEO Public Relations Events 62

DCI

JULY 13, 2023

During the 2023 Public Relations Society of America ( PRSA ) Travel and Tourism section conference in Madison, Wisconsin, attendees dove headfirst into a discussion on how best to connect destinations with the meetings and events press. Their publications – reminder! Who Are You Writing For?

Meeting 70

Meeting Public Relations Events Planner 70

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise. “We So we thought, how can we bring our community to attendees?

Media 52

Media Public Relations Publishing Vendor 52

ITA Group

FEBRUARY 24, 2021

The easy answer is when attendees are ready to return, but when exactly is that? Below are some considerations to help you make the decision that is right for your business and your attendees. Consider the role of procurement, compliance, budget owners, public relations, brand and human resources. International attendees?

Contracts 62

Contracts Contracts Human Resources Public Relations 62

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. AGENCYEA Chicago, IL Agency EA links brands to their target audiences through hybrid and virtual events, strategic marketing campaigns, digital engagements, and experiential activations.

Management 98

Management Events Advertising Sports 98

Convene by PCMA

APRIL 6, 2022

We know that attendees want to be actively engaged in the experience, so why not call them participants , instead? Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

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Retail Public Relations Events Regulations 98

Social Tables

JULY 31, 2018

I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Your logistics team will be responsible for the execution of the event.

Sponsors 149

Sponsors Logistics Vendor Events 149

Social Tables

JULY 31, 2018

I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Create your sponsorship package.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. Since the start of the pandemic, Freeman has studied how attendee sentiments have shifted. There were several key findings from this research: Point 1: Delta shook attendee confidence.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

AUGUST 22, 2022

This custom illustrated graphic installation at the National Restaurant Association Show 2022 enabled attendees and influencers to create one-of-a-kind on-site photos. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience. Leverage On-site Trends. Christine Johnson.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. The last two decades have seen the rise of mobile devices, app stores, and social media.

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Website Automation SEO Prospect 111

Convene by PCMA

DECEMBER 7, 2021

But did we really listen to our audiences? As we move forward, it’s important to reconnect with our audiences — revise personas and buyer journey maps, conduct needs analyses, and take the time to better align offerings with needs. .” — Anjia Nicolaidis, director of international marketing. What problems are we solving for them?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 19, 2023

But in a world where people spend less than 10 seconds reading an email and are skeptical of generic promises, it’s critical that copy taps into the true, unique benefits and motivations for every audience segment — and compels action with just a few powerful words. “I We are marketing to people. Do they long to be a part of a community?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. This enables more effective measurement and focus on audience segmentation — think buyer types, journey mapping, etc.

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Technology Technology Events Event Marketing 105