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How to Test Your Assumptions About What Your Audience Really Wants — and Why You Should

Convene by PCMA

Megan Finnell, CMP, director, meetings & conferences, MGMA, and Tim Simpson, brand & engagement chief strategist for Maritz Global EventsDesign Studio, speak to EduCon attendees Monday during their session. Jacob Slaton Photography). We said, ‘Great, we should add a big party,’” Finnell said.

Audience 105
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Together, We Can Do Hard Things 

Smart Meetings

Read More : Make Hybrid Events Worth Every Dollar for Virtual Attendees All of it underscores a recognition that togetherness is an essential ingredient for success. That’s a best practice of great leaders, and as it turns out, also a smart strategy for effective event design.

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Your Guide To Event Registration & Ticketing!

Endless Events

But today, let’s take a few steps back and think about where do our events truly begin. Is it when your attendee walks through the doors of your venue or logs on to your virtual event platform? Or is it much earlier, at event registration? And they want to know that ASAP – when attendees register.

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Event Case Study: Wine & Spirits Wholesalers of America

Smart Meetings

Given the free time the WSWA team had, the association chose 2023 as the year to introduce a rebrand and additional changes to its event. To realize their vision, they partnered with Design Studio by Maritz. Attendees enjoyed the new elements of our show and the closing night party with Nelly as our performer was amazing.

Education 237
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Rethinking Marketing Personas for Events

Convene by PCMA

Tim Simpson and Liz Smith, both from Maritz Global Events, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.

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From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning

Endless Events

Not only will this give attendees more networking opportunities, but it’s also a great way to build a community around your event and brand. Every event planner wants community, but you need to match the right types of people together to form that community — and that’s no small feat. It’s a win for everyone.

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When Attendees Have Options, Why Should They Choose You?

Maritz Global Events

Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses. What goes into this decision-making process of your audience? No Swindling Your Attendees. The Takeaway. About Mitch.