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How To Make Marketing Automation Work For Your Virtual Event

Eventtia

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. A marketing automation platform can be used as a tool to reach these audiences.

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Website Localization in Travel: Key Aspects and Best Practices

AltexSoft Travel

And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. Localization means adapting a website or other digital product for a new region. For example, it serves spicy vegetarian Dosa Masala Burgers in India and shrimpy Ebi Burgers in South-East Asia.

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Event Risk Management: How To Plan for the Next Crisis

Bizzaboo

It’s preparing for the unexpected. In this article, we’ll walk through each stage in-depth and explore how you can master risk management. Prepare action items that you can kick into gear if needed. Automating communications and keeping everyone informed. Automating refunds, if needed. It’s embracing adaptability.

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35 Event Marketing Ideas that Work

Social Tables

If the title of an article were “How to Tie Your Shoes,” for example, but the identified keywords were highly promotional (e.g., On the business or organization’s primary website, link the main event page, or design a unique landing page for the event if one does not already exist.

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Revenue Management Systems for Hotels: Products and Features

AltexSoft Travel

This article offers insights into the essential features of RMS and introduces the top providers shaping this sector. In such scenarios, RMS steps in to automate, streamline, and efficiently manage the intricate revenue dynamics, thus safeguarding against lapses and elevating overall revenue performance. Operational relevance.

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Self-Service Technologies in Travel: End-to-End Solutions for Independent Travelers

AltexSoft Travel

There are capsule hotels in Japan that are almost entirely staff-free and automated passport control has been implemented in selected airports in Europe and Asia. Travelers visit up to 160 websites in a span of a month before booking a trip. But how do we make travel completely self-service on all stages of the journey? Large groups.

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Hotel Rate Shopping: Using Rate Intelligence for Revenue Management

AltexSoft Travel

Among RM’s many tools is one that we want to dedicate this article. Dynamic pricing and automation. You can read more about their distinction in our article on dynamic pricing in travel. We’ve long advocated for the hospitality business to adopt revenue management as their main strategy for succeeding in the current market.