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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO (or search engine optimization) is all about organic search traffic. There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. Each step usually goes something like this: Decide which product or service you wish to advertise.

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How to Get Your Organization Started on TikTok Webinar

Advanced Travel and Tourism

The social media platform that is grabbing audiences and advertisers like no other—TikTok. Wondering if it makes sense for your organization? In this panel discussion, hear from 3 DMO thought leaders who have embraced this trending platform for their organization. Company * Phone Zip Code * Hidden How Can We Help?

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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. However, they often overlook this deeper connection.

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Why Search Advertising Is The Best Tool In A Small Destination’s Marketing Toolkit

DCI

Search advertising is a key way for destination organizations to reach travelers even before they click on a search result. We’ve all experienced search advertising. In short, search advertising refers to the practice of displaying ads on search engine results pages based on specific keywords or phrases searched by travelers.

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User-Generated Content: A Destination Marketer’s Secret Weapon

Advanced Travel and Tourism

Increased Brand Trust and Credibility 92% of consumers trust recommendations from friends and family over advertising (Nielsen). By sharing UGC, you tap into the networks of your visitors, amplifying your reach organically. Choose content that aligns with your brand identity and resonates with your target audience.

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How has Social Media Changed the Tourism Industry?

Solimar International

The tourism industry looked very different merely 10 years ago. Read on to learn the history of how social media changed the tourism industry. The tourism industry before social media. TV, print, and radio advertisements prevailed as travelers and companies were still adapting to the nascent digital world.

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Role of Tourism Consultants: Secret to Success

Solimar International

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable. What is the Role of Tourism Consultants?