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How To Make Marketing Automation Work For Your Virtual Event

Eventtia

Marketing the event will help you warm and retain customers; nevertheless, someone has to do the job of designing and sending out ads. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. Advertisements are no longer just in magazines or on billboards.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

MICE professionals

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New Year, New Resolutions for Event Marketers

Convene by PCMA

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

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Data-driven Tips for Using Email Marketing to Promote Events

Endless Events

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 214
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Navigating the Future of Data and Travel Marketing

Sojern

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112
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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130
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What Is Direct Mail Marketing And Is It Effective?

Motivation Excellence

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? Here’s what you need to know about appealing to audiences via this time-honored medium. Silly Question: What is Direct Mail?

Marketing 130