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Will Meetings Thrive in 2024?

Smart Meetings

Steve Steinhart Both planners and sellers will have to make paradigm shifts if 2024 is to become the new high watermark for group attendance and revenue. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

Meeting 264
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Event Case Study: MPI Southern California WeCon 2024

Smart Meetings

2: Innovate Marketing This year provided new insights into which marketing channels and messages resonated most with their audience; and next year, Minzey says they plan to build on that approach. Interesting to note that we started our marketing very early which resulted in big attendance numbers right away.”

Events 246
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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Moreover, the 2024 election cycle has seen $307.61

Marketing 204
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The Treasure Map of Travel: How Travel Keyword Search Volumes Guide Destination Marketing Success

Advanced Travel and Tourism

Why the right travel keywords are important to reaching your specific audience Imagine a world where travelers, like eager treasure hunters, leave behind a trail of digital breadcrumbs, revealing their deepest travel desires. This world is the reality of keyword search volumes, and for destination marketers, it’s a map to buried gold.

Travel 130
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Arabian Travel Market 2024 returns on 6 May with 41,000 + expected 

Travel Daily Media

The post Arabian Travel Market 2024 returns on 6 May with 41,000 + expected appeared first on TD (Travel Daily Media) Brand TD. From startups to established brands, ATM 2024 will highlight how innovators are enhancing customer experiences, driving efficiencies and accelerating progress towards a net-zero future for the industry.

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How Color Can Be Your Next Secret Weapon to Earn Audience Engagement

Smart Meetings

Considering that 80-85% of our perception, learning and cognition is mediated through vision , one of the core components to impact audiences has always been color. From fashion to marketing, the color of the year is used to forecast trends in branding and design, product development and purchasing decisions.

Audience 246
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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience. Jack Macleod is president at 360 Live Media.