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Why Organizations Are Choosing to Meet in Controversial Destinations

Convene by PCMA

Organizations have been shifting away from boycotting, banning, or canceling their events in controversial destinations, and shining a spotlight on the issues. These organizations are entering the fray in part because of a collective realization that travel boycotts, historically, have done little move to the needle politically.

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Stay Safe & Sound With COVID-Compliant Events!

Endless Events

Our 2021 Endless Event Trends guide predicted that one of the two realities would come true: either the COVID-19 vaccine would become widely available or the virus would remain a part of our everyday lives. Contactless registration & payment. Source: CrowdPass. COVID-19 Staffing. We’ve got the strategy.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie. Highlight your sponsors in organic ways. social media wall).

Marketing 296
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Event Marketing Data: A Roaring 20s Is, Indeed, Emerging

Smart Meetings

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.

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‘Hybrid Events Are Here to Stay’

Convene by PCMA

The American Society of Hematology (ASH) is aiming to restore its pre-pandemic in-person participation at the same time it cultivates a larger online audience. Our audience really has grown to expect choices and the hybrid event is the ultimate choice.”. Reed outlined the approach the 2021 ASH Annual Meeting, held Dec.

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Post-Pandemic Events: The Contactless Way

Endless Events

Some of the primary upcoming concerns for event organizers will include re-organizing events with the limited timescale, adhering to strict safety guidelines to protect their guests and attendees, and discover solutions that potentially curb the spread of the virus. The second half of 2020, however, looks positive.

Events 327
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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?