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How has Social Media Changed the Tourism Industry?

Solimar International

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Let’s rewind to 2004.

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Engaging Two Audiences Can Be Tricky – Here’s What To Do

Endless Events

?? The Best of the Best: Two Audiences: The Ins & Outs Of Hybrid Audience Engagement. Some big names have gone virtual or are planning to, and it seems like that might be a viable option for them with only a few small kinks to sort out: CES, for example, is going virtual in 2021. Hybrid events = two audiences.

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MICE professionals

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10 Steps to Successfully Promote your Tourism Event on Social Media

Tourism eSchool

10 Steps to Successfully Promote your Tourism Event on Social Media. Last updated September 13, 2021. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. Before you go anywhere near social media, you first need to be clear on who you want coming to your event.

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Technology in 2021: How to Properly Audit a Social Media and Content Policy  

Gavel International

Reading Time: 4 minutes 2021 is perhaps the most exciting time in social media history since its golden age in the early 2000s. Technology is moving at warp speed due to the pandemic, changing social perspectives and has become a powerful driver of evolution. Social media platforms. The result? Do’s.

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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Cisco predicts that over 82% of consumer online traffic will be in video form in 2022. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic.

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Asynchronous Hybrid Events: A Step Towards Community Model?

Endless Events

What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. A great asynchronous hybrid event case study is IBTM 2021.

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The Future of Events and Event Industry Trends: What’s Next?

Endless Events

According to Forbes , in-person events increased by 255% from the 4th quarter of 2021 to the second quarter of 2022. As much as I’d like to say we’re reincorporating the in-person audience, there’s definitely a rush to just do in-person,” he says. “A A lot of online stuff is going to the wayside.

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