Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. UGC provides a sense of trust and the human connection many people are craving after the 2020 pandemic. Grow Your Social Media Channels. In 2020, over 3.6 billion people used social media, and that number is growing astronomically.

Benefits 246

Benefits Marketing Marketing Social Media 246

ITA Group

DECEMBER 15, 2020

Don't Make These 3 Event Audience Engagement Mistakes. Ask any event marketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Complicating matters further, event audiences aren’t the same as they once were.

Audience 59

Audience Social Media Incentives Communications 59

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Endless Events

MAY 5, 2022

As such, they’re the dominant audience at corporate events and conferences. The Benefits Of Event Technology For Audience Engagement. Audience engagement is one of the most talked-about pain points for event planners, especially when planning hybrid and virtual events. Communities offer year-round audience engagement.

Event Technology 317

Event Technology Benefits Technology Technology 317

Endless Events

JULY 5, 2022

Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?

Events 317

Events Audience Social Media Planner 317

The Abbi Agency

APRIL 23, 2021

You’ve got to know your audience (and theirs too), and you’ve got to speak their language. Even if the influencer delivers a large audience, how loyal is the audience? Even if the influencer delivers a large audience, how loyal is the audience? But, ultimately, likes are cheap on social media.

Social Media 246

Social Media Audience Media Prospect 246

Convene by PCMA

NOVEMBER 13, 2023

Still, a look back at the survey results we published in early 2020 yields some interesting insights. As far as how social media has evolved, nearly half say they are more active on social media in their roles than pre-pandemic.

Marketing 119

Marketing Marketing Social Media Meeting 119

Advanced Travel and Tourism

FEBRUARY 2, 2024

billion in political ad spend, a 13% surge from the 2020 election cycle’s $9 billion spend. million spent at this point in the 2020 election cycle. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

billion in political ad spend, a 13% surge from the 2020 election cycle’s $9 billion spend. million spent at this point in the 2020 election cycle. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 100

Marketing Marketing Advertising Audience 100

Smart Meetings

FEBRUARY 11, 2022

Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. With Parallel, Bluewater is pivoting once major in-person events to successful virtual ones with undeterred audience engagement. The tech company developed and built an entirely new, fully virtual booth for Ford Motor Company to attend the 2020 Essence Festival.

Events 277

Events Social Media Technology Technology 277

Endless Events

OCTOBER 12, 2020

And boy, has 2020 proved itself to be quite a challenging year! Patterns of consumption have indeed changed drastically when compared to a pre-social media world. In this particular case, we’re not talking about engagement between attendees, but rather the complex relationship between the talking heads and the audience.

Virtual Events 339

Virtual Events Audience Speakers Attendee 339

Endless Events

NOVEMBER 24, 2021

Some might even say that the event tech evolved more since March 2020 than in the entire decade before that! marketing efforts : reach your audience through ads, social media, and email marketing. Today, it enables us to reach global audiences and automate many processes, all in a cost-effective way.

Technology 334

Technology Technology Event Technology Platform 334

Social Tables

SEPTEMBER 14, 2021

Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.

Social Media 176

Social Media Registration Virtual Events Audience 176

Convene by PCMA

NOVEMBER 27, 2023

Long considered the duller, nerdier counterpart to platforms like Facebook and Twitter, the 20-year-old business-oriented social-media channel was ranked as one of the top 10 fastest-growing brands in the world in 2022. I don’t think professionals should do LinkedIn or any social media just for the sake of it,” Matey said. “Be

Social Media 105

Social Media Consulting Platform Remote 105

Endless Events

MAY 12, 2022

Deanna agrees but adds that many audiences are clamoring for the pre-pandemic events. “I planned a conference in 2020 that got canceled. “When the internet came, marketers hired social media people, graphic designers, videographers, etc. In his view, events look the same as they did in 2019. .

Planner 320

Planner Events Virtual Events Trade Show 320

Endless Events

JULY 10, 2020

Well, very simply put, a hybrid event is an experience that brings together people at a physical venue, where everything is taking place, with a virtual audience. And it’s even better because you can harness technology capabilities to add a virtual audience to the experience. Do I Have To Plan Two Different Events?

Virtual Events 347

Virtual Events Events Audience Production 347

Solimar International

DECEMBER 1, 2023

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. Our approach transcends conventional content marketing, forging emotional connections that bind audiences to the destination.

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Advanced Travel and Tourism

JULY 12, 2022

We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. Always-on marketing centers around staying consistently engaged and available for your target audiences. And according to Statusbrew , 39 percent of social media users expect to a brand to reply to them within 60 minutes.

Travel 220

Travel Travel Social Media Booking 220

The MICE Blog

MARCH 10, 2022

Increasing audience engagement and online event attendee numbers during a pandemic. The audience they work with is mothers and babies, and the best way to provide education turned out to be through virtual events. Event organisers need to know their audience well in order to design the right events for them.

Virtual Events 130

Virtual Events Audience Education Speakers 130

Endless Events

MARCH 10, 2020

So it really ramped up for 2020, one to two webinars or live summits a week. In addition to our training courses and really trying to serve the needs of a lot of our niche audiences that we really can’t serve all of them at our live events” The Planning Process For A Virtual Event. The Timing.

Virtual Events 398

Virtual Events Speakers Rehearsal Events 398

Endless Events

JUNE 29, 2020

Well, amidst the backdrop of COVID-19 fears and the spread of it, mega-events such as the 2020 Olympics, F8 for Facebook, Ceraweek, Zoom, and Zendesk have canceled their events. The second half of 2020, however, looks positive. Connecting with audiences is now more important than ever. Customize communication.

Events 327

Events Advertising Technology Technology 327

MeetingsNet

OCTOBER 22, 2021

In 2020, 61 percent said that using the right metrics to measure event performance was a major challenge; in 2021, only 44 percent said the same. Some of the metrics with the biggest year-over-year usage increases were: • customer feedback (95 percent of respondents now use that metric versus 70 percent in 2020).

Corporate Meeting 105

Corporate Meeting Planner Meeting Virtual Events 105

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. What do they care about? leading up to the event.

Registration 158

Registration Virtual Events Advertising Social Media 158

Social Tables

JUNE 29, 2023

Build an event website If an established domain doesn’t already exist, design an event website that interested audience members can visit to learn more about the organization and upcoming events. Invite local media outlets, such as city and local press, to attend the event or join a social media Livestream.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Smart Meetings

FEBRUARY 14, 2023

Prior to Sunday’s game, a Black quarterback led a team to victory during the Super Bowl only three times, with Mahomes leading his team to victory in 2020. The webinar for young audiences (K-12), Honoring 1963: A Pivotal Year of Protests with Dory Lerner will take place on Feb. The webinar will be presented by Ryan Jones.

Hospitality 198

Hospitality Entertainment Tourism Tourism 198

Endless Events

JANUARY 9, 2020

We’re opening the new year of Event Brew with the topic of social media. The past decade saw an insane increase in the widespread use of social media. Amongst many other things, social media became a true pillar of the way human beings communicate with each other. What Does Social Media Mean For You?

Social Media 270

Social Media Media Fashion Events 270

DCI

DECEMBER 13, 2022

Travel media trends in 2023 may shift away from pandemic-era coverage, but with a war in Ukraine, looming recession, and social media shake-ups, destinations need to read the room. At the time of writing, however, these six trends are a good place to start creating a plan for staying in the media’s good graces in 2023.

Media 77

Media Trends Travel Travel 77

The MICE Blog

AUGUST 11, 2021

In March 2020, when they had to shut down due to COVID-19, five days later, they developed the virtual experience. Virtual event tech helped to scale the business, ‘The virtual world started for us in March 2020, in a big way.’. ‘We Do what’s right for the audience and the client, and have both tools in your shed.

Trends 174

Trends Events Virtual Events Audience 174

Smart Meetings

JULY 6, 2022

In 2020, we saw everything from mass cancellations to virtual-only events, as the world tried to grapple with the new reality of Covid-19. These days, however, meetings are far from going back to the pre-2020 status quo. How Covid-19 Impacted Large-Scale Meetings and Conventions.

Meeting 254

Meeting Planner Attendee Technology 254

Endless Events

AUGUST 3, 2022

According to Upcomer , the online live streaming industry saw a 99% progression between April 2019 and April 2020. You can choose between social media lives, periscope, twitch, or even platforms like Zoom. A plug & play system can keep your audience engaged. Engage and Acknowledge Your Audience. Conclusion.

Platform 177

Platform Consulting Audience Production 177

Tourism eSchool

NOVEMBER 5, 2020

Published on November 6, 2020. Pre-covid, the destination marketing strategy was centred around social media ( Facebook and Instagram ) (inspiring visitors to dream and plan a trip to the south with dispersal as a core component) and our website , which had a heavy focus on blog content. By Paige Rowett.

Website 98

Website Social Media Tourism Tourism 98

Eventtia

DECEMBER 1, 2022

Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Instead, ads litter the sides of web pages, are scattered into social media feeds, and run between videos and/or T.V. How to use data to segment audiences and strategize the right topics.

Automation 62

Automation Virtual Events Marketing Marketing 62

The MICE Blog

OCTOBER 18, 2022

Audiences expect experiences beyond the act of gathering together, sharing a meal and socialising. Meg had helped me to launch and coordinate the Event Planners Talk hackathon in April 2020 and the Event Planners Talk Digital Festival in June 2020. But what about smaller events? What are some examples of event legacy?

Sustainability 130

Sustainability Events Virtual Events Social Media 130

Convene by PCMA

SEPTEMBER 21, 2021

Before the pandemic we already were B2B2C-plus, supporting customers with internal plus external audience activations. Now, we are omnichannel — mainly because customers are “overspending” not only in terms of connecting with their audiences via different channels but also to compare/track/monetize across them. Juliano Lissoni.

Social Media 98

Social Media Events Platform Audience 98

DCI

JUNE 16, 2022

Their social media presence is fueled by parents eager to follow their advice and tips – so why not work to make your destination become one of those very bits of advice that can influence families to book a trip? She keeps it real and audiences love it, with more than 1.6 million followers on TikTok alone.

Travel 80

Travel Travel Social Media Audience 80

DCI

OCTOBER 15, 2021

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. Organic Social Nurtures Your Destination’s Audience. Paid Social Extends Your Reach.

Organization 72

Organization Social Media Prospect Audience 72

Cort

MARCH 26, 2021

Don’t hesitate to rely on live streaming, social media, mobile tools, and nonprofit-specific software. . Taking your auction to the virtual world even offers some benefits, like reaching a larger audience and, in many cases, reducing your spending. Social Media Challenges . Virtual Auctions . Need proof?

Social Media 98

Social Media Events Audience Organization 98