Advanced Travel and Tourism

FEBRUARY 2, 2024

billion in political ad spend, a 13% surge from the 2020 election cycle’s $9 billion spend. million spent at this point in the 2020 election cycle. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 204

Marketing Marketing Advertising Audience 204

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. UGC provides a sense of trust and the human connection many people are craving after the 2020 pandemic. According to statistics from Status Labs , 79% of online users said they trust online reviews a much as recommendations from friends or family members.

Benefits 246

Benefits Marketing Marketing Social Media 246

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Endless Events

JUNE 15, 2022

By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Increase your presence on social media. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

NOVEMBER 21, 2022

As much as I’d like to say we’re reincorporating the in-person audience, there’s definitely a rush to just do in-person,” he says. “A A lot of online stuff is going to the wayside. That means people are planning events with no regard for the virtual audience. Then, a couple of months later, do another online event.

Trends 334

Trends Events Online Virtual Events 334

ITA Group

DECEMBER 15, 2020

Don't Make These 3 Event Audience Engagement Mistakes. Ask any event marketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Complicating matters further, event audiences aren’t the same as they once were.

Audience 59

Audience Social Media Incentives Communications 59

Smart Meetings

AUGUST 31, 2021

The cost savings are just too compelling, and online events are less disruptive. And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. More : 4 Social Media Tricks for Showcasing Virtual CSR.

Regulations 351

Regulations Virtual Events Planner Technology 351

Social Tables

SEPTEMBER 14, 2021

Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.

Social Media 176

Social Media Registration Virtual Events Audience 176

Endless Events

OCTOBER 12, 2020

And boy, has 2020 proved itself to be quite a challenging year! Patterns of consumption have indeed changed drastically when compared to a pre-social media world. In this particular case, we’re not talking about engagement between attendees, but rather the complex relationship between the talking heads and the audience.

Virtual Events 339

Virtual Events Audience Speakers Attendee 339

Bizzaboo

FEBRUARY 15, 2023

Fortunately, virtual event management software has rapidly evolved to help event organizers like you host unique online experiences that not only help you achieve your goals but can also entertain and delight your attendees. Virtual Improv An improv troupe offers a fun way to engage your attendees at online events.

Virtual Events 86

Virtual Events Online Sponsors Events 86

Advanced Travel and Tourism

FEBRUARY 2, 2024

billion in political ad spend, a 13% surge from the 2020 election cycle’s $9 billion spend. million spent at this point in the 2020 election cycle. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

billion in political ad spend, a 13% surge from the 2020 election cycle’s $9 billion spend. million spent at this point in the 2020 election cycle. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 100

Marketing Marketing Advertising Audience 100

Advanced Travel and Tourism

JULY 12, 2022

We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. Online spending increased 29 percent in May 2022 compared to 2019, but bookings have only increased 4.4 Always-on marketing centers around staying consistently engaged and available for your target audiences.

Travel 220

Travel Travel Social Media Booking 220

The MICE Blog

MARCH 10, 2022

Increasing audience engagement and online event attendee numbers during a pandemic. The audience they work with is mothers and babies, and the best way to provide education turned out to be through virtual events. started a virtual sub-committee which fuelled online conversation and debate with, and among, attendees.

Virtual Events 130

Virtual Events Audience Education Speakers 130

Endless Events

MARCH 10, 2020

“Live webinars in addition to the summits where we do three hours of education, we now teach the majority of all of our certificate sessions online. So it really ramped up for 2020, one to two webinars or live summits a week. “We wanted to be very proactive about our 2020 schedule. The Timing.

Virtual Events 398

Virtual Events Speakers Rehearsal Events 398

Convene by PCMA

NOVEMBER 27, 2023

Long considered the duller, nerdier counterpart to platforms like Facebook and Twitter, the 20-year-old business-oriented social-media channel was ranked as one of the top 10 fastest-growing brands in the world in 2022. I don’t think professionals should do LinkedIn or any social media just for the sake of it,” Matey said. “Be

Social Media 105

Social Media Consulting Platform Remote 105

Smart Meetings

FEBRUARY 14, 2023

America’s Black Holocaust Museum The volunteers and members of Milwaukee-based America’s Black Holocaust Museum (ABHM) strive to educate its visitors with an on-site museum, and an online gallery featuring over 3,300 virtual exhibits, both of which guide guests through the events of the Black Holocaust in chronological order.

Hospitality 238

Hospitality Entertainment Tourism Tourism 238

Social Tables

APRIL 20, 2022

Through the rise of virtual events , planners have been able to extend their reach and scale their events to a wider audience. He shared a recent experience with an event that went from in-person to online during quarantine. 30% are more likely to use an online invitation than they were before the pandemic.

Event Technology 204

Event Technology Technology Technology Trends 204

Smart Meetings

JULY 6, 2022

In 2020, we saw everything from mass cancellations to virtual-only events, as the world tried to grapple with the new reality of Covid-19. Some moved their events online, while others got creative with hybrid event models that combined in-person and virtual components.

Meeting 264

Meeting Planner Attendee Technology 264

Endless Events

JUNE 29, 2020

Well, amidst the backdrop of COVID-19 fears and the spread of it, mega-events such as the 2020 Olympics, F8 for Facebook, Ceraweek, Zoom, and Zendesk have canceled their events. The second half of 2020, however, looks positive. Events are tactile and offer opportunities that cannot be replaced using electronic mediums. .

Events 327

Events Advertising Technology Technology 327

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. These goals include increasing brand awareness, engaging with target audiences, generating leads, and fostering customer loyalty.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

AUGUST 3, 2022

According to Upcomer , the online live streaming industry saw a 99% progression between April 2019 and April 2020. In this age of digitalization, we all want to live stream our events like the 2019 Coachella and hope for the highest online viewership and surpass the live music event’s 82.9 million viewer record.

Platform 177

Platform Consulting Audience Production 177

Social Tables

JUNE 29, 2023

From online community awareness campaigns to out-of-the-box nonprofit event planning ideas, thoughtful preparation can help increase the success of fundraising activities. They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline).

Event Planning 78

Event Planning Social Media Vendor Advertising 78

The MICE Blog

AUGUST 11, 2021

Drag Taste’s ‘Sangria and Secrets’ is considered the world’s number one online experience. In March 2020, when they had to shut down due to COVID-19, five days later, they developed the virtual experience. Virtual event tech helped to scale the business, ‘The virtual world started for us in March 2020, in a big way.’. ‘We

Trends 174

Trends Events Virtual Events Audience 174

The MICE Blog

OCTOBER 18, 2022

Audiences expect experiences beyond the act of gathering together, sharing a meal and socialising. In fact, Meg and I met online, and collaborated on multiple occasions. Meg had helped me to launch and coordinate the Event Planners Talk hackathon in April 2020 and the Event Planners Talk Digital Festival in June 2020.

Sustainability 130

Sustainability Events Virtual Events Social Media 130

Motivation Excellence

MAY 28, 2020

2020 began like every other year with experts making predictions about how the year ahead would play out. As a result, planners are having to completely revisit the underlying assumptions behind their 2020 strategies to adapt effectively in the world that will emerge in the aftermath of COVID-19. Online Enablement Is the New Reality.

Marketing 130

Marketing Marketing Retail B2B 130

Eventtia

DECEMBER 1, 2022

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. How to use data to segment audiences and strategize the right topics.

Automation 62

Automation Virtual Events Marketing Marketing 62

DCI

NOVEMBER 2, 2021

As businesses rebound and employees continue to relocate, your online presence is more important than it ever was before. While your social media presence acts as the first digital touchpoint for most audiences, your website is your landing page to the world. 5 Reasons to Update Your Online Presence.

Prospect 64

Prospect Website Social Media Online 64

The MICE Blog

MARCH 1, 2021

It was live-streamed from Cruise Terminal Rotterdam ; the online audience was introduced to key industry leaders in the gaming industry and heard about two event case studies that had integrated gamification into their events to foster innovation and collaboration. That’s how the idea of the online #eventprofstalk hackathon was born.

Entertainment 130

Entertainment Online Events Platform 130

Convene by PCMA

SEPTEMBER 21, 2021

Phygital events — those with both live, in-person and online components — are part of the business events industry’s present and future. Before the pandemic we already were B2B2C-plus, supporting customers with internal plus external audience activations. We were an efficient multichannel company. Juliano Lissoni.

Social Media 98

Social Media Events Platform Audience 98

Convene by PCMA

FEBRUARY 25, 2022

Held in late February 2020 in Orlando and attracting 17,000 attendees, Global Pet Expo “snuck right in” before the pandemic shut everything down, said Christopher Bonifati, CEM, director of attendee services at the American Pet Products Association (APPA), which co-produces the event. In-Person Application. Data Insights.

Trade Show 98

Trade Show Registration Events Online 98

Endless Events

NOVEMBER 29, 2021

If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. A note to planners : Not the solution currently meant to manage onsite elements for your event, but offers the unique opportunity to incorporate Topia onsite at your event to connect the virtual audience. .

Platform 334

Platform Registration Events Sponsors 334

Convene by PCMA

AUGUST 13, 2021

Nine out of 10 (91 percent) held a virtual event between March 2020 and June 2021, yet only slightly more than half (54 percent) said they were successful in meeting their organizations’ objectives. They work in a range of industries — industrial, education, consumer goods, and health care, among them. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

DCI

AUGUST 24, 2021

At a time in history when air travel has been at an all-time low and sheltering in place at an all-time high, people are online and consuming more content than ever. Social media has become an increasingly popular tool to help people search for jobs and learn about a new location before making the move.

Marketing 98

Marketing Marketing Social Media Website 98

DCI

JUNE 16, 2022

Their social media presence is fueled by parents eager to follow their advice and tips – so why not work to make your destination become one of those very bits of advice that can influence families to book a trip? She keeps it real and audiences love it, with more than 1.6 million followers on TikTok alone.

Travel 80

Travel Travel Social Media Audience 80

Tourism eSchool

DECEMBER 2, 2022

The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media. People have been able to generate credibility online, through creating content that speaks to niches and embracing two-way relationships. Like to know more?

Tourism 52

Tourism Tourism Social Media Website 52

The MICE Blog

JANUARY 7, 2021

The first experiment took place on 3rd December 2020. It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using VR technology. About 30 people joined the #RotterdamExperiment with the VR goggles, and 10 goggles were sent to a remote audience.

Education 130

Education Audience Online Technology 130