Leonardo

NOVEMBER 2, 2023

In today’s online booking landscape, hotels need to do everything they can to stand out. Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality. Their algorithm assesses websites based on these principles. At the center of this assessment is trust.

Booking 78

Booking SEO Website Online 78

Social Tables

JUNE 1, 2023

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, digital marketing has no limitations, as ads can be placed on various platforms and websites. By consistently producing valuable content, leveraging relevant keywords, and optimizing their website, they can improve their SEO ranking and increase visibility in search results.

Marketing 204

Marketing Marketing Advertising Audience 204

AltexSoft Travel

JULY 14, 2022

In the last few years (and especially after the pandemic), travel trends have dramatically shifted and multiple studies prove it. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. Moreover, half of Gen Z respondents said they want to get out of their comfort zone and crave a sense of risk and excitement while traveling.

Travel 105

Travel Travel Affiliate Booking 105

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 98

Tourism Tourism Marketing Marketing 98

Solimar International

NOVEMBER 9, 2021

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, digital marketing has no limitations, as ads can be placed on various platforms and websites. By consistently producing valuable content, leveraging relevant keywords, and optimizing their website, they can improve their SEO ranking and increase visibility in search results.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, digital marketing has no limitations, as ads can be placed on various platforms and websites. By consistently producing valuable content, leveraging relevant keywords, and optimizing their website, they can improve their SEO ranking and increase visibility in search results.

Marketing 100

Marketing Marketing Advertising Audience 100

Stova

MARCH 25, 2024

On top of your internet research and website skimming, check out popular review sites like G2 and Capterra and take note of what others are saying about a potential supplier's user-friendliness, support, and how long they've worked together. Drawing people into your event often starts with a great-looking event website.

Registration 40

Registration Social Media Event Apps Website 40

AltexSoft Travel

MARCH 15, 2021

Last year, the clear path the travel industry once had was swept away. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Tourism eSchool

APRIL 30, 2020

If it is possible for your type of business, if you haven't already, how can you adapt and innovate your tourism experience in light of current health and travel restrictions? Local and online communities are going to be a cornerstone for keeping many of your businesses afloat over the coming months. Essential business travellers?

Tourism 97

Tourism Tourism Social Media Online 97

Bizzaboo

APRIL 27, 2023

For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website. GTP: Global Travel Professional What Is GTP Certification? To keep up to date with industry best practices, those with CSEP certification must re-certify every five years.

Certification 98

Certification Event Planning Trade Show Planner 98

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In the hospitality industry, it means that the hotels’ inventory, rates, and availability are pulled from their own websites and/or OTAs they work with and displayed in one place.

Hospitality 119

Hospitality Advertising Website Booking 119

AltexSoft Travel

MARCH 23, 2022

Thomas Cook, an iconic travel company from the UK, is believed to be the first tour operator. For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020.

Booking 52

Booking Technology Technology Travel Agent 52

Bizzaboo

JUNE 2, 2021

We'll also show you how to use online event planning classes to your advantage at the end of the article. Looking for a specific online event planning certification? GTP: Global Travel Professional. GTP: Global Travel Professional. Click through the list right here: CMP: Certified Meetings Professional.

Certification 98

Certification Event Planning Trade Show Events 98

Hotel Engine

AUGUST 11, 2022

When travelers begin planning for a trip, they often start by consulting Google to find and compare relevant hotels. In essence, the redesign made it possible to find hotel information within Google’s environment that rivals that of Booking.com and other online travel agencies (OTAs) or review sites such as Yelp, TripAdvisor and Hotels.com.

Prospect 52

Prospect Booking Platform Website 52

Solimar International

AUGUST 10, 2022

For example, some interns attend college, write dissertations, work, travel, and volunteer simultaneously during their training. SEO Strategies. Once the editing and feedback process has been completed, these blogs will be published on your project’s destination and tourism websites. Content Development.

Tourism 98

Tourism Tourism Remote Sustainability 98

Stova

MARCH 14, 2024

The best event websites drive scores of registrations. Although building an event website can feel daunting, this article is here to help. You’ll get 36 sure-fire tips and tools for websites that capture attention, delight visitors, and make them thrilled to participate in your event. Remember SEO. Track behavior.

Website 64

Website Registration SEO Speakers 64

Tourism eSchool

JULY 28, 2021

The Australian Tourism Data Warehouse (ATDW) is a national, central online database which features listings of thousands of tourism experiences, events and destination information. It can increase visitors to your tourism website. Tourism Australia’s Consumer Website australia.com. Destination Websites.

Online 87

Online SEO Website Tourism 87

AltexSoft Travel

FEBRUARY 15, 2022

And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. If you operate a travel business, you most likely deal with multinational customers, and it’s crucial for you to localize your content and services and make them more understandable. And it works.

Website 52

Website Travel Travel SEO 52

Tourism eSchool

OCTOBER 28, 2021

Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. By Paige Rowett. How to Fix.

Website 52

Website Tourism Tourism Marketing 52

Tourism eSchool

DECEMBER 20, 2022

Home Doubling-Down on your Visitor’s Passions: 4 Steps to Attract + Convert Interest-Based Travellers By Paige Rowett Published on December 21, 2022 People rarely travel for travel sake these days. Interest-based travellers likely have a few destinations on their hit-list at any given time. Conscious Visitors.

Travel 52

Travel Travel Website SEO 52

AltexSoft Travel

MAY 13, 2021

Even before the pandemic, when travel was booming, hotels — especially of middle and small sizes — experienced difficulties of another sort. Subdued by online travel agencies, they struggled to attract users to shop directly. Some also check hotel’s own websites to see if the proposition is better there.

Booking 69

Booking Website SEO Vendor 69

AltexSoft Travel

JANUARY 31, 2020

Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA).

Airlines 121

Airlines Advertising Marketing Marketing 121

Tourism eSchool

OCTOBER 9, 2021

The FREE platform allows you to increase your digital footprint, and helps your business to show up in Google where your Ideal Customers are looking for travel inspiration and planning their holidays. Consider your Profile as a mini version of your website, so make sure you optimise all of the available attributes.

Management 91

Management Publishing Tourism Tourism 91

AltexSoft Travel

JANUARY 13, 2022

The pandemic forever changed people’s traveling habits. More than a quarter ( 28 percent ) of travelers have stayed at a private rental on their 2021 summer vacation. And eight out of ten of those travelers expect to stay in rentals for at least half of future trips. We can see the change everywhere. Wholesalers/bedbanks.

Booking 52

Booking Banking Website Platform 52

Stova

MARCH 23, 2023

Because digital options provide attendees with a contingency plan in case of unforeseen circumstances that may prevent travel. However, online events can present challenges. A virtual event is a gathering where people experience all content and activities online instead of meeting in person. Identify your audience.

Audience 40

Audience Speakers Online Event Technology 40

Crowdriff

JANUARY 9, 2017

While great visuals speak for themselves, adding text to photos allows you to say even more with the images you share online. Collages and photo grids are an excellent way to showcase a variety of images on your website and social media pages. That is, use showing and telling to convey your message more quickly and clearly.

Social Media 52

Social Media Website SEO Online 52

AltexSoft Travel

JUNE 21, 2023

Whether you’re a hotelier aiming to optimize revenue or a tech enthusiast intrigued by the evolving dynamics of travel and hospitality, acquiring a comprehensive understanding of ADR will be helpful. Specialized hospitality data providers like PHP TRAVELS and Key Data consolidate various travel data types into a single platform.

Hospitality 52

Hospitality Management Booking Networking 52

AltexSoft Travel

SEPTEMBER 3, 2020

Online travel agencies are some of the youngest players in the travel market. Since their appearance in the 90s, they flipped travel distribution, became hotels’ biggest enemies , and changed how people research, plan, and buy their trips. What is the Online Travel Agency? What is the Online Travel Agency?

Online 72

Online Travel Travel Airlines 72

Bizzaboo

NOVEMBER 22, 2023

We’re the same award-winning travel, meetings and events company, with the same creative thinkers and the no-messing problem solvers. Services include branding & identity, strategy, SEO, design for print, web, exhibitions, photography and videography. Agiito Derby Agiito has always been more than a TMC.

Events 52

Events Advertising Communications Communications 52

Crowdriff

FEBRUARY 25, 2018

As one of the most popular industry publications, Skift has certainly accomplished their goal of becoming the “daily homepage of the travel industry.” They share insights about all things travel and tourism, including the latest destination marketing news, industry research, and changing traveler behavior. 6 | CrowdRiff Blog.

Marketing 52

Marketing Marketing Social Media Publishing 52

Stova

MARCH 20, 2023

IMEX Frankfurt May 23 - 25, 2023 – Frankfurt, Germany IMEX Frankfurt is the premier trade exhibition in Germany for meetings, conventions, events, and incentive travel. IMEX America October 17 - 19, 2023 – Las Vegas, NV IMEX America is the global conference for incentive travel, meetings, and events.

Conference 52

Conference Healthcare B2B Banking 52

Bizzaboo

OCTOBER 16, 2023

Tightening Company Budgets for Travel and Event Attendance Many organizations are keeping a watchful eye on their budgets, especially for travel and event attendance. As one event organizer said in our survey, “Travel budgets are down, and our costs are up.” Convincing attendees to travel to our event is challenging.

B2B 52

B2B Speakers Sustainability Events 52

Leonardo

SEPTEMBER 13, 2022

A hot topic in hotel internet marketing is how technology can take the work out of online marketing. A technology-first company replaces many of the tasks and functions hoteliers depended on agencies to do for them (like building and maintaining websites). Online travel has continued to change over the years, and we should know.

Technology 79

Technology Technology Website Online 79

Social Tables

NOVEMBER 29, 2023

Not only can using social media boost your online presence but it may ultimately increase bookings. We’ll also explain how to create a strong online presence, connect with your target audience, and drive more bookings. Luckily, there is a wealth of helpful resources online to ensure you start off on the right foot.

Social Media 148

Social Media Media Venue Marketing 148