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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry.

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

If there is a silver lining to the pandemic for the meetings industry, it’s this: The pandemic accelerated the evolutions of meetings. Like the typewriter, print publications and fax machines, the fully in-person meeting would have eventually become extinct. People know how to use them, and they make great meeting programs.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Reinventing Business Models for Events

Smart Meetings

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Customers, sponsors, and exhibitors are demanding a different value proposition. But the reality is that 80% of virtual attendance is free.

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Secrets for Engaging Platform-agnostic Association Meetings

Smart Meetings

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Time management and wellness is also a major factor for meeting guests today. Joanna Pineda.

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Bizzabo Announces Launch of Klik Experiential Wearable Event Technology

Bizzaboo

Bizzabo announces the launch of Klik Experiential , wearable technology for flagship events. . This is an enthusiastic signal of the industry’s readiness to return to conferences, trade shows, and other large networking gatherings. . We are ready to meet those expectations. . The Power of Wearable Event Technology .

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A Demonstration of Extraordinary Event EQ

Smart Meetings

How to kick up the empathy and excitement-quotient at events Smart Meetings Extraordinary Texas Event at Omni Barton Creek Resort & Spa in Austin brought leadership strategies, technology innovations, experiential gifting and fun F&B ideas from the award-winning magazine to life for three days and we are sharing the aha moments with you.