Convene by PCMA

FEBRUARY 16, 2024

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Event management platform VenuIQ shared some tips and tricks in a recent blog post, “Best Practices for Marketing Your Event App.” Show off its features.

Event Apps 111

Event Apps Marketing Marketing Registration 111

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

Endless Events

FEBRUARY 11, 2022

No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events.

Platform 317

Platform Events Sponsors Social Media 317

Endless Events

JUNE 1, 2020

Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Traveler's Q

DECEMBER 7, 2023

With a thoughtful, well-structured event website layout and clear navigation, your event platform can become a powerful tool for both attendees and organizers alike. Additionally, a strong brand image can help establish trust and credibility with potential attendees and sponsors.

Website 130

Website Platform Registration Social Media 130

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. Event marketing can be B2C or B2B in nature.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Techsytalk

DECEMBER 26, 2016

Promoting your event on social media is a given. Never used LinkedIn for event promotion ? Never used LinkedIn for event promotion ? Sponsored updates can be seen on a user’s update stream and even on their mobile devices. LinkedIn Sponsored Update. Photo credit: Marketing Land. LinkedIn Ads.

Promotion 260

Promotion Sponsors Social Network Affiliate 260

Traveler's Q

DECEMBER 14, 2023

With the rise of event promotion websites and the increasing number of features, it’s easier than ever to showcase your event in a way that will attract and engage potential attendees. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130

Website Online Social Media Promotion 130

Eventtia

AUGUST 16, 2022

Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging).

Sponsors 62

Sponsors Virtual Events Prospect Proposal 62

Bizzaboo

MARCH 13, 2023

How To Promote a Virtual Event: 12 Creative Virtual Event Marketing Strategies Want to rock your next virtual webcast or other event ? Keep these virtual event marketing basics in mind as you develop your promotional strategy. This promotion should be front and center when someone visits an event landing page.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Endless Events

DECEMBER 20, 2022

Promote the Event on Several Channels. The first step to planning a successful virtual event is to create a solid marketing plan. Promote your event on social media and email, sending consistent reminders and offering early-bird perks, such as bonus content or a discount. Choose an Event Platform with an Interactive Map Feature.

Online 177

Online Virtual Events Platform Audience 177

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.

Promotion 88

Promotion Social Media Vendor Audience 88

Hotel Engine

AUGUST 7, 2022

Influencer marketing is a multi-billion dollar industry with no signs of a slowdown. Statistics show that the return on investment for this type of marketing is at least 500 times the initial expense. With this massive potential for ROI, it’s no wonder so many businesses are making room for influencers in their marketing budget.

Promotion 88

Promotion Booking Social Media Audience 88

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Table of Contents What is event promotion?

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Table of Contents What is event promotion?

Promotion 52

Promotion Registration Social Media Sponsors 52

Traveler's Q

NOVEMBER 2, 2023

Social media for events can be leveraged to create buzz, promote the event, and increase exposure. For instance, event registration software can help collect data on attendees’ demographics, helping organizers to create targeted messaging and event promotions.

Event Technology 130

Event Technology Technology Technology Social Media 130

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.

Social Media 130

Social Media Event Apps Sponsors Website 130

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. Promoting Attendee Autonomy With On-Demand Content. Event marketers have confirmed that implementing event platforms helps them prove event ROI and save time. Higher Event ROI.

Audience 306

Audience Virtual Events Communications Communications 306

Endless Events

APRIL 9, 2021

While many will be mindful of basics like marketing and project management, few will know that they have to consider costs involving equipment, labor, and studios. For instance, many event platforms charge per viewing hour to host the streams. What does your sponsor forecast look like? What does your sponsor forecast look like?

Virtual Events 334

Virtual Events Sponsors Rehearsal Events 334

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Did we promote to the right audience for the event? Post-Event Debrief Questions For Sponsors.

Meeting 348

Meeting Sponsors Audience Events 348

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Probably the most important point to make when marketing an event is to clarify the reasons why the event is taking place. Market and Promote the Event Well. Follow Up After the Event.

Networking 368

Networking Attendee Social Media Preparation 368

Bizzaboo

MARCH 13, 2023

How To Promote a Virtual Event: 12 Creative Virtual Event Marketing Strategies Want to rock your next virtual webcast or other event ? Keep these virtual event marketing basics in mind as you develop your promotional strategy. This promotion should be front and center when someone visits an event landing page.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Bizzaboo

JANUARY 8, 2024

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. What is the Difference Between Event Branding and Event Marketing? What is Event Branding?

Conference 105

Conference Social Media Sponsors Registration 105

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. Key Challenges to Planning and Marketing a Hybrid Event.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

FEBRUARY 25, 2024

Ethical marketing requires being transparent and honest in advertising and sponsorships, particularly as consumers are becoming more conscious of the impact of their purchasing decisions and are actively seeking out companies with corporate social responsibility (CSR) policies that align with their values.

Sponsors 86

Sponsors Promotion Events Sustainability 86

Smart Meetings

APRIL 11, 2023

As producers of events across the world, we have a front-row seat on how brands are bringing their marketing strategies and purpose-driven initiatives to life and witnessed how these two are capturing hearts and minds of audiences, capitalizing on evolving trends and inventing new ways to connect. Cause-related marketing at events isn’t new.

Healthcare 240

Healthcare Sustainability Proposal Trends 240

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Smart Meetings

SEPTEMBER 23, 2021

Speakers want to present remotely, and attendees and sponsors are starting to drop off. The fact is your event deserves to be successful despite all the uncertainties in the market. What if travel policies change, and speakers, attendees and sponsors start to cancel? Read More : Can One Virtual Meeting Platform Rule Them All?

Speakers 246

Speakers Audience Registration Attendee 246

Smart Meetings

JANUARY 1, 2019

More than four billion people are online and more than three billion people are active on several social media platforms. Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. Risk Management. The Facebook Effect .

Social Media 279

Social Media Media Consulting Sponsors 279

Endless Events

APRIL 4, 2023

Regardless of your pharma brand’s size, events can be a brilliant addition to your marketing mix, boosting awareness, engagement, and sales. Goals like “Promote the launch of our new product” or “Connect with industry leaders” are a good place to start. All you need is the right event technology platform.

Events 156

Events Speakers Promotion Audience 156

Traveler's Q

DECEMBER 28, 2023

A website is the most significant platform for any organization to showcase its events and communicate with its audience. It provides an effective medium for connecting with potential attendees and promoting the upcoming event. Utilize social media: Social media platforms are great for sharing quick updates and engaging with attendees.

Website 130

Website SEO Social Media Audience 130

Bizzaboo

FEBRUARY 20, 2023

What’s more, 95% of marketers believe in-person events have a significant impact on achieving primary business goals. And as every marketer knows, leads are as good as gold. ☐ Assign onsite sponsor meeting rooms if you need to. ☐ Secure a printing and promotional vendor. ☐ Determine all fabrication and branding needs.

Conference 98

Conference Sponsors Virtual Events Speakers 98

Bizzaboo

SEPTEMBER 4, 2023

Yet in an era of tightening budgets, securing sponsors is harder than ever. 7 Reasons Companies Benefit From Sponsoring an Event To increase event sponsorship ROI, events teams need to be able to sell potential sponsors on the benefits of event sponsorship. With that in mind, let’s examine why organizations sponsor events.

Sponsors 52

Sponsors Seminar B2B Events 52