Endless Events

DECEMBER 20, 2022

To successfully recreate the in-person experience online, planners need to consider the following challenges. How to create serendipity and exciting spontaneity of in-person event experiences online? The first step to planning a successful virtual event is to create a solid marketing plan. Make Your Online Audience Feel Seen.

Online 177

Online Virtual Events Platform Audience 177

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.

Sponsors 304

Sponsors Fashion Promotion Virtual Events 304

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. Moreover, a website also facilitates the registration and ticketing process, allowing attendees to purchase tickets and register for the event online.

Website 130

Website Online Social Media Registration 130

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Sponsor revenue. Processing fees paid.

Platform 334

Platform Sponsors Events Registration 334

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.

Social Media 130

Social Media Event Apps Sponsors Website 130

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.

Conference 194

Conference Marketing Marketing B2B 194

Endless Events

APRIL 22, 2022

Modern communities live online , either on social media and communication platforms or most recently, on event platforms. When tackling the question of how to build an event community, we first need to define the online space where it can live. Here’s how to start setting up your online community: BUILD A WAITLIST.

Sponsors 194

Sponsors Social Media Platform Audience 194

Smart Meetings

FEBRUARY 27, 2023

Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. This is a win-win-win; attendees and the public can view the content anytime, sponsors gain additional exposure, and you receive additional revenue.

Conference 279

Conference Sponsors Trade Show SEO 279

Conferences that Work

DECEMBER 21, 2020

Last week I immensely enjoyed participating in a two-hour Zoom brain trust on moderating online panels. What are 1-2 of your online moderating pro tips? Pre-record sponsor remarks, then the moderator manages the time of everyone else. Record prep call – use those recorded snippets for social media marketing for live event!

Panel 153

Panel Online Audience Virtual Events 153

Endless Events

MARCH 2, 2022

With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days. Instead, connections and event-related experiences were at best scattered across several social media platforms. Best Community Model Practices.

Platform 333

Platform Audience Events Sponsors 333

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

MARCH 18, 2024

In-market managing directors for countries all over the world reported on trends in consumer sentiment, government policies and all-important airlift limitations. The luxury China market wants personalized and outdoor, active experiences. The challenge has been that the U.S. They are looking for immersive, unique cultural experiences.

Attendee 246

Attendee Conference Sports Tourism 246

Bizzaboo

FEBRUARY 15, 2023

Fortunately, virtual event management software has rapidly evolved to help event organizers like you host unique online experiences that not only help you achieve your goals but can also entertain and delight your attendees. Virtual Improv An improv troupe offers a fun way to engage your attendees at online events.

Virtual Events 86

Virtual Events Online Sponsors Events 86

Endless Events

AUGUST 28, 2019

Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? But have you ever wondered how influencers can help with your event Marketing?

Marketing 274

Marketing Marketing Social Media Media 274

Smart Meetings

JANUARY 7, 2019

Rounding out the top three challenges: working with a tighter budget and locking down sponsors. Marketing and promotion. Surprisingly enough, social media isn’t the main driver. Despite some labeling it old school, email marketing accounts for 38 percent of marketing. What is driving budget boosts?

Social Media 255

Social Media SEO Planner Sustainability 255

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Social media. Post-Event Debrief Questions For Sponsors. Check Your Event ROI.

Meeting 348

Meeting Sponsors Audience Events 348

Bizzaboo

JANUARY 8, 2024

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. What is the Difference Between Event Branding and Event Marketing? What is Event Branding?

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. A lot of things can go wrong during a synchronous hybrid event as it is hard to stay in sync online and in the physical venue. The same goes for content delivery. Higher Event ROI.

Audience 306

Audience Virtual Events Communications Communications 306

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

JUNE 1, 2020

Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

MAY 1, 2023

To maximize the potential of your next conference, you need to get the word out early and attract attendees well before the big day approaches — which is precisely where marketing comes into play. Curious about how to market a virtual conference or in-person event? Build out a go-to-market (GTM) and sales enablement strategy.

Event Planning 52

Event Planning Conference Marketing Marketing 52

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Traveler's Q

DECEMBER 28, 2023

This can include speaker announcements, agenda updates, sponsor promotions, or any other important news related to the event. Utilize social media: Social media platforms are great for sharing quick updates and engaging with attendees.

Website 130

Website SEO Social Media Audience 130

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use. It’s especially helpful for large and complex teams.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Endless Events

MAY 25, 2018

As millennials take over the world, event pros are asking a difficult question: “Will conferences continue to thrive when millennials consider connecting online just as effective?” If you could only invest in one type of marketing strategy, what would it be? Are Social Media and SEO Intertwined? Click To Tweet.

Audience 245

Audience Trends Social Media SEO 245

Traveler's Q

DECEMBER 7, 2023

By prioritizing a mobile-friendly event website, organizers can improve their event’s online presence and reach a wider audience. Consistency in branding across all touchpoints, including websites, flyers, and social media, can increase brand recognition and engagement.

Website 130

Website Platform Registration Social Media 130

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. What is Event Marketing? Why is Event Marketing Important?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Endless Events

SEPTEMBER 16, 2020

Disregarding The Online Audience. Disregarding the online audience will have ugly consequences for the brand and/or organization. Opting For The Wrong Sponsors. The importance of sponsors can’t be overstated, but rushing to choose anyone that’ll have you isn’t the best way to go about it. Not Enough Bandwidth.

Rehearsal 358

Rehearsal Virtual Events Audience Sponsors 358

Social Tables

JUNE 29, 2023

From online community awareness campaigns to out-of-the-box nonprofit event planning ideas, thoughtful preparation can help increase the success of fundraising activities. Will the event require sponsors? Communications Manager: The communications manager is in charge of marketing for the event. How much will they cost?

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Traveler's Q

MAY 1, 2023

Event branding refers to the process of utilizing marketing assets to strategically increase the awareness of your brand, as well as the memories associated with it in the minds of your target audience. With the rise in popularity of virtual events, digital event branding has become a crucial aspect of marketing a successful event.

Social Media 130

Social Media Website Audience Events 130

Endless Events

SEPTEMBER 28, 2018

Which theme will make both sponsors and event goers happy? Despite High Costs, Events Are Still the Best Marketing. Single-day events continue to be the most popular type which around half of some companies’ marketing budgets. Social media is another field altogether, and knowing how to create a good video is just the start.

Meeting 185

Meeting Social Media Trade Show Promotion 185

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Utilize social media.

Social Media 176

Social Media Registration Virtual Events Audience 176

Social Tables

FEBRUARY 23, 2023

Which corporate sponsors do you need to participate? 20 fundraising event ideas that draw donors Before committing any fundraising event dates to the calendar, take stock of your current supporters, corporate sponsors, and major donors. Ice cream social Invite donors to show their sweet support at an ice cream social.

Organization 78

Organization Social Media Sponsors Events 78