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Kentucky Derby: A Masterclass in Managing Big Traditions from its 150th Year

Smart Meetings

Read More: History of the Kentucky Derby Enhancements for 2024 included sponsor activations that gave attendees of all ages a chance to get closer to the action and modernize their experience. “We are proud to partner with these world-class brands and appreciate their creativity in creating distinctive memories for our fans.”

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CMP Spotlight: Get to Know Alexandra Carvalho, CMP

Smart Meetings

Growing up, she imagined she would one day become a fashion designer. Post-event, her team attends a debrief with their sponsoring executives to discuss the event that took place, its impact and its legacy for the organization. That passion for style never went away. “I

MICE professionals

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Event Case Study: Wine & Spirits Wholesalers of America

Smart Meetings

The WSWA Rebrand The Maritz Design Studio and WSWA teams decided to remove the term “convention” from its annual event’s name, formerly called “WSWA’s Convention & Exposition,” deeming the term “old-fashioned” and in need of something more modern and memorable.

Education 181
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How Color Can Be Your Next Secret Weapon to Earn Audience Engagement

Smart Meetings

From fashion to marketing, the color of the year is used to forecast trends in branding and design, product development and purchasing decisions. You should be asking your creative and content development team about colors and graphics to influence the room in everything from your keynote presentation, to your sponsor reels during a banquet.

Audience 227
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Event tourism market to progress at a CAGR of 4% between 2022-2032

Travel Daily Media

Attendees, employees, participants, spectators, sponsors, suppliers and volunteers are some of the key stakeholders of event tourism. The New York Fashion Week” held in the month of February in NYC is one of the major fashion events of the world. is spread through digital media.

Tourism 97
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The Art of Name Badge Design: A Guide with Templates

Bizzaboo

For example, adding logos and icons alongside text reinforces your brand identity, adds visual interest, and helps attendees quickly identify key sponsors or organizers. For example, Bizzabo offers the Klik SmartBadge™ , which can transform old-fashioned name badges into data powerhouses.

Sponsors 103
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Partner with the PHLCVB to Create the Perfect Event

Convene by PCMA

Boasting a suite of experts who can get things done in this close-knit community, the organization prides itself on its old-fashioned customer service and care.

Fashion 98