Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Bizzaboo

MARCH 18, 2024

Following an analysis of its events in 2023, Bizzabo found a 389% increase in leads generated by exhibitors at events powered by Klik, compared to non-Klik events of similar size and scope. of organizers say they struggle to prove in-person conference ROI to key stakeholders. Notably, 50.5%

Event Technology 98

Event Technology Technology Technology Event Apps 98

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Integrating Emerging Technology.

Production 291

Production Marketing Marketing Sponsors 291

Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.

Event Technology 69

Event Technology Platform Technology Technology 69

Bizzaboo

NOVEMBER 28, 2022

Welcome to the 2023 event technology guide! Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is event technology?

Event Technology 98

Event Technology Technology Technology Registration 98

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: .

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Bizzaboo

NOVEMBER 10, 2022

At the end of September 2022, we announced that the number of in-person events on Bizzabo’s Event Experience Operating System increased by almost 724% between January and September of 2022 alone. As in-person events gain momentum, attendee expectations are higher than ever: . The Power of Wearable Event Technology .

Event Technology 98

Event Technology Technology Technology Trade Show 98

Convene by PCMA

FEBRUARY 9, 2024

AI Wizards: The Ultimate #EventProfs Battle for Excellence,” part of the Tech Playground, promised to answer the question: Are meeting professionals — and their events — better off using gen AI? One of the teams discusses ideas for the challenge to create an innovative marketing campaign for an upcoming event. ‘We

Organization 111

Organization Registration Events Publishing 111

Convene by PCMA

FEBRUARY 16, 2024

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Your organization has created an event app that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it? Try a soft launch.

Event Apps 111

Event Apps Marketing Marketing Registration 111

Eventtia

JULY 20, 2023

According to The Future of Retail Report by Ernst & Young, published in 2023, “[…] intimacy has become more integral to developing the value propositions of mainstream retailers, especially as both technology and consumer expectations drive new forms of engagement and personalization.”

Retail 62

Retail Event Technology Technology Technology 62

Bizzaboo

JULY 30, 2023

We are thrilled to announce the launch of our latest and most comprehensive report to date: The state of in-person B2B conferences: Analyzing organizer and attendee insights on today’s most impactful gatherings. In June 2023, we surveyed more than 4,000 event organizers and attendees to better understand the state of in-person gatherings.

B2B 98

B2B Organization Attendee Conference 98

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Smart Meetings

DECEMBER 1, 2023

After meeting planners scrambled to add needed technology functionality over the last three years, and event tech companies developed, bought or merged their way to enhanced platforms, many meeting professionals may find themselves with redundant, siloed, or outdated technology.

Event Technology 147

Event Technology Technology Technology B2B 147

Stova

MARCH 7, 2023

What matters most in event technology in the year ahead? Having a partner that knows what the market wants now and which technologies will matter most is important, but with hundreds of options available, how do you find the right fit? Virtual amplifies in-person events in many ways.

Event Technology 52

Event Technology Technology Technology Platform 52

Eventtia

JULY 20, 2023

According to The Future of Retail Report by Ernst & Young, published in 2023, “[…] intimacy has become more integral to developing the value propositions of mainstream retailers, especially as both technology and consumer expectations drive new forms of engagement and personalization.”

Retail 48

Retail Event Technology Technology Technology 48

Eventtia

JULY 24, 2023

Event technology has become critical for big retail companies looking to drive growth, engage customers, and strengthen brand presence. Gone are the days when event planning was limited to Excel and Google Forms. Also, a smooth and intuitive registration process enhances attendees’ overall event experience.

Event Technology 48

Event Technology Technology Technology Retail 48

Smart Meetings

AUGUST 16, 2023

At least, according to a recent survey from the event management technology company Bizzabo that showed in-person conferences are once again the darling for attendees and organizers alike. Live events are the main crux and that has always been the case. 24% of organizers said their event team size had stayed the same.

B2B 246

B2B Conference B2C Technology 246

Traveler's Q

MARCH 14, 2024

Strategically incorporating technology into your events is not just about wowing participants—it’s about creating more meaningful connections and ensuring that every attendee walks away with an exceptional experience. The latest trend in event technology, VR has become a must-have for any cutting-edge event.

Technology 130

Technology Technology Event Apps Event Technology 130

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET.

Benefits 303

Benefits Attendee Registration Audience 303

Meet Green

OCTOBER 15, 2021

How we work, do business, market, shop, gather, share information, and live day-to-day has undergone a transformation none of us could have expected. The event and hospitality industries were impacted to a higher degree than many others. Future-Proof Your Organization Now. Event technology is rapidly becoming more sophisticated.

Organization 82

Organization Sponsors Events Advertising 82

Endless Events

NOVEMBER 24, 2021

If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event.

Technology 334

Technology Technology Event Technology Platform 334

Convene by PCMA

SEPTEMBER 26, 2023

Business events professionals already are embracing tools like ChatGPT in large numbers — 64 percent of event professionals surveyed are now using AI in some form, according to respondents to Convene ’s upcoming Meetings Market Survey.

Organization 122

Organization Training Automation Events 122

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Smart Meetings

FEBRUARY 16, 2024

Wenks holds over 20 years of experience in executive hospitality leadership, most recently serving as vice president of the sales organization for Omni Hotels. She brings over 15 years of experience in tourism and experiential marketing. Yoshida will serve as director of marketing.

Human Resources 263

Human Resources Hospitality Tourism Tourism 263

Bizzaboo

MARCH 27, 2023

For the last several years, marketers have heard about the cookieless future for the events industry. As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. A Cookieless Future for the Events Industry: 6 Ways To Prepare 1. What are cookies?

Preparation 52

Preparation Organization Advertising Website 52

Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. We’ve captured highlights of his presentation in his words: On personalization: One of the areas events are personalization deficient in is content discovery.

Marketing 98

Marketing Marketing Trade Show Registration 98

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. This enables us to either align with or challenge those findings in our marketing approach. Marketers are therefore able to efficiently analyze and identify high-quality leads, leading to more effective, tailored lead-activation campaigns.”

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

JULY 7, 2022

The topic was inspired by Encore’s article, titled ‘ Keep Attendees Engaged with an Interactive Event Platform ‘ The Event Tech Podcast has tackled this topic from multiple angles, but today, we can get an inside scoop from Dustin, Nick, and Thuy, as well. But when event design is bad, the tool is useless.”If

Audience 316

Audience Platform Event Technology Technology 316

Endless Events

MAY 6, 2021

. “I’ve always seen a divide between the technology companies,” says Nick. “Some were made up of purely technology people. And then every once in a while, I would see an event technology company that was started by someone from the events industry and they always seem different.

Event Technology 334

Event Technology Technology Technology Events 334

Endless Events

APRIL 18, 2022

The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most event technology needs a strong internet connection to run smoothly.

Virtual Events 345

Virtual Events Event Technology Technology Technology 345

Endless Events

JANUARY 14, 2022

In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! No wonder it is one of the biggest event trends to keep an eye on in 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Bizzaboo

MARCH 27, 2023

For the last several years, marketers have heard about the cookieless future for the events industry. As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. A Cookieless Future for the Events Industry: 6 Ways To Prepare 1. What are cookies?

Preparation 52

Preparation Organization Advertising Website 52

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. ROI Goals for Event Organizers.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Smart Meetings

NOVEMBER 11, 2022

The launch this week of Bizzabo’s SmartBadge technology, branded as Klik Experiential wearables, is the next step in delivering virtual meeting-level data at in-person events. More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Organizer/Sponsor Benefits.

Sponsors 246

Sponsors Registration Technology Technology 246

Smart Meetings

FEBRUARY 10, 2023

The Partner Model Brad Dean “We can’t take attendance for granted anymore,” agreed Brad Dean, CEO of Discover Puerto Rico, citing one of the hurdles facing meeting professionals looking to resume in-person events. In the pre-Covid days, meeting organizers could often estimate attendance based on the previous year’s behavior.

Hospitality 245

Hospitality Events Planner Technology 245

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Quality Interactions At The Event.

Audience 306

Audience Virtual Events Communications Communications 306