Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

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Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

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Convene by PCMA

MARCH 25, 2024

She plans to share that story during her opening keynote presentation at The Business of Events , powered by PCMA Asia Pacific, April 15-16 at Marina Bay Sands in Singapore. Leong gave Convene a preview of her talk, and shared how event marketers can take a cue from content creators, and how AI and marketing can work together.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Endless Events

JULY 25, 2018

We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Below you will learn: What makes for an engaging speaker.

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Speakers Conference Audience Event Apps 221

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.

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Event Marketing Trends Marketing Marketing 274

Social Tables

OCTOBER 28, 2016

Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. DahliaElGazzar.

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Social Media Hospitality Media Consulting 128

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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B2B Event Marketing Marketing Marketing 52

Endless Events

MAY 20, 2022

While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Budget-friendly tip: Hybrid event staffing does not always require a bigger budget.

Social Media 348

Social Media Virtual Events Audience Events 348

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z?

Social Media 156

Social Media Audience Events Media 156

Bizzaboo

OCTOBER 9, 2023

Are you struggling to find an outstanding speaker for your event? After all, the right conference speaker has the power to captivate, inspire, and educate your audience, making your event a memorable experience. Understand Your Audience Different events cater to different audiences. It’s a tall order.

Speakers 52

Speakers Logistics Audience Events 52

Smart Meetings

MAY 5, 2021

Open video conference rooms before or after the event for attendees to hang out. Hashtags across social media platforms for cohesion and to aggregate conversations. It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them. How to Spread the Word.

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Virtual Events Attendee Social Media Speakers 279

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Event Marketing Marketing Marketing Trade Show 98

Endless Events

MARCH 24, 2022

There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Social media mentions: create your own event hashtag or social media profiles.

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Platform Sponsors Events Registration 334

Eventtia

OCTOBER 13, 2021

When you’re planning a virtual event, there’s a lot to keep track of. From booking speakers to checking sound and camera systems are working, it’s easy to get caught up in the details.

Social Media 62

Social Media Media Virtual Events Speakers 62

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Typically, the event lasts around 90 minutes. Will there be enough engaging activities?

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Networking Attendee Social Media Preparation 368

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Encourage Social Sharing. Calm Health and Safety Anxieties.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Bizzaboo

JULY 25, 2022

You’ve built an all-star lineup of virtual speakers for your next event. It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. Speakers are a vital part of your event’s success.

Virtual Events 98

Virtual Events Speakers Rehearsal Management 98

Bizzaboo

AUGUST 14, 2023

A well-crafted speaker bio is a great way to create a strong first impression with event attendees and generate buzz. Not only can a solid bio establish credibility for your event and pique the audience’s curiosity, but it also can accelerate event promotion efforts. CEO of Acme Corp.)

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Speakers Conference Audience Affiliate 52

Traveler's Q

SEPTEMBER 28, 2023

In addition to visual elements, event branding can also include messaging and tone of voice, which helps to create a specific vibe for the event. By incorporating these components of branding, event organizers can create an immersive and engaging experience that is sure to leave a lasting impression on attendees.

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Social Media Event Apps Sponsors Website 130

Bizzaboo

JANUARY 17, 2023

How To Use ChatGPT for Event Marketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways event marketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.

Marketing 116

Marketing Marketing Social Media Speakers 116

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. Now, event planners looking to grow a Gen Z audience may need to get more creative in engaging the younger demographic. You need to plan activities at your events that can only be done in person,” Holsinger continued.

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Benefits Meeting B2B Social Media 264

Traveler's Q

NOVEMBER 2, 2023

Event technology has become an essential aspect of planning and executing successful events. From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless.

Event Technology 130

Event Technology Technology Technology Social Media 130

Endless Events

FEBRUARY 22, 2019

It should serve a specific purpose that directly relates to the success of the event (e.g. having 50% more social media impressions than your previous event). The main reasons why event goers attend is for learning or networking purposes. PURPOSE: Engage attendees and build social media presence.

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Attendee Social Media Event Apps Sponsors 310

Endless Events

FEBRUARY 11, 2022

How To Gamify Events? Include gamification in your event marketing strategy – event gamification works best when people know all about the challenge before the event kicks off. As mentioned, choosing one method of gamification for events over another depends on your specific event goals.

Platform 317

Platform Sponsors Events Social Media 317

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Quality Interactions At The Event.

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Audience Virtual Events Communications Communications 306

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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Preparation Event Planning Certification Human Resources 334

Endless Events

APRIL 4, 2023

Regardless of your pharma brand’s size, events can be a brilliant addition to your marketing mix, boosting awareness, engagement, and sales. Pharma event management is no joke, though. From balancing a budget to finding the perfect venue and speakers, you’ve got to juggle a lot to put on an all-star event.

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Events Speakers Promotion Audience 156

Endless Events

DECEMBER 4, 2020

Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. Invite A Surprise Speaker. Use Social Media Effectively. Leverage Storytelling To Your Advantage. Introduce A Competitive Element.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Run Facebook Event Ads.

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

SEPTEMBER 5, 2023

Or ask your high-powered keynotes or speakers to record personalized video invites that you (or they) can send out. Create a Collaborative Playlist You’re probably wondering how this works to promote your event, right? Start by creating a Spotify playlist for your event. Carina Bauer CEO IMEX 13.

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Promotion Registration Prospect Social Media 98