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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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What is B2B Event Marketing?

Bizzaboo

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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MICE professionals

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The Ultimate Guide to Corporate Event Announcements

Social Tables

11 corporate event announcement templates you can use: Save time by hitting copy + paste on these useful email template examples and subject lines below, or use them to inspire your own wording. Announce your seminar. Subject line: You’re invited to our [industry name] seminar.

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Kristin Waters

Convene by PCMA

Kristin joined the Opus team in 1999 as an Event Manager with a background in non-profit event marketing and management. Internally, Kristin oversees the Account Management team and steers the overall strategy of the division. In her time at Opus, she has touched every client in one way or another.

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Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

Bizzaboo

Private workshops or seminars tailored to sponsors’ interests can provide valuable knowledge-sharing opportunities and targeted networking experiences. Here are a few ideas: VIP dinners and meet-and-greets with industry leaders offer sponsors a platform to engage with key stakeholders, exchange insights, and forge valuable partnerships.

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How To Increase Event Sponsorship ROI

Bizzaboo

Enhance Sponsor Visibility By strategically placing sponsor logos, banners, and branded content throughout the event — and across all your digital event properties — you give sponsors more visibility and exposure, which makes it easier for them to achieve event sponsorship ROI.

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Corporate Event Planning: Checklist and Guide

Bizzaboo

Product launches highlight new products and services an organization brings to market to generate buzz and excitement. Conferences and seminars , like HubSpot’s INBOUND , are typically the largest events and feature keynote addresses, seminars, breakout sessions, networking opportunities, workshops, and more.