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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

MICE professionals

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How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Owned media is simply any content you generate yourself.

SEO 195
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23 Webinar Best Practices to Drive Attendance and Engagement

Social Tables

leading up to the event. Popular webinar marketing channels include: Groups and event pages Social media ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. Use an intuitive event registration website.

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How To Promote a Virtual Event and Drive Registrations

Bizzaboo

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

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Event Strategy: The Guide for 2023 and Beyond

Bizzaboo

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

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20+ Questions To Ask When Choosing the Best Event Management Software

Bizzaboo

Can I monitor event registration and campaign performance in real time? Given that event registration is a leading metric for event marketing success, you need to be able to assess performance so you adjust your strategy in real time if needed. Creating a stellar event website that’s true to your brand is essential.