Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media.

SEO 245

SEO Marketing Marketing Website 245

Endless Events

FEBRUARY 22, 2019

It should serve a specific purpose that directly relates to the success of the event (e.g. having 50% more social media impressions than your previous event). The main reasons why event goers attend is for learning or networking purposes. PURPOSE: Engage attendees and build social media presence.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Social Tables

OCTOBER 20, 2022

leading up to the event. Popular webinar marketing channels include: Groups and event pages Social media ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. Practice the presentation in advance.

Registration 158

Registration Virtual Events Advertising Social Media 158

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Ensure event success from the start.

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

MeetingsNet

AUGUST 19, 2019

The list indicates that experiential events are on the rise. There are a healthy number of meeting and event planning companies on the list, check out the slideshow for a sampling of privately held companies with impressive growth rates. Media Image. Media Image. Media Image. Media Image. Media Image.

Trends 81

Trends Publishing Meeting Logistics 81

Endless Events

JUNE 10, 2022

If your crowd is tech-inclined, you can add the survey to the event app you are using. Social media. Staying in touch with your audience not only gives them bonus value out of their experience but also primes them to return to your events. Your event generates a lot of content from video to sound bytes to photos.

Meeting 348

Meeting Sponsors Audience Events 348

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Social Media Registration Sponsors 52

ITA Group

JUNE 8, 2021

Mark Fisher has been a marketer for over 25 years, and he’s created event marketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. He was also a marketing manager for the Life Sciences group at Microsoft Corporation. Have you always been the teaching type?

Management 90

Management Sponsors Healthcare Trade Show 90

Bizzaboo

AUGUST 3, 2023

Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?

Management 98

Management Registration Vendor Event Apps 98

Eventtia

OCTOBER 9, 2023

For example, your goal may be to attract 300 attendees and achieve 20% sales of the new line on event day. Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Strategize the marketing and execution. Build the sequence of the event.

Event Planning 88

Event Planning Retail Registration Events 88

Eventtia

OCTOBER 26, 2017

Create an event webpage, start a blog, publish a few posts, share them on your social media, and … done! You just promoted your event and reached a bigger number of potential attendees. La entrada What is Content Marketing for Events, and How Does it Really Work?

Marketing 78

Marketing Marketing Social Media Publishing 78

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. Are you responsible for promoting an event for your business, local community, visitor centre, council or region? If so, social media is a fantastic low cost way to let people know about and book tickets for your event.

Social Media 91

Social Media Media Promotion Tourism 91

Conferences that Work

SEPTEMBER 21, 2016

Brand X would like you to review the visit and conference experience on your company’s blog and promote Property Z on social media. Campaign components: One (1) post-stay blog post highlighting the Property Z as a venue for corporate conferences/meetings/events. Complimentary parking. Two (2) post-stay Twitter photo posts.

Marketing 127

Marketing Marketing Social Media Site Selection 127

Eventtia

APRIL 17, 2018

Promoting your event—the real way—is hard. Let’s not pretend that social media actions or content strategies are easy and quick to execute. Also, let’s not deny that shares and likes aren’t your ultimate goal when promoting your event. The struggle is real.

Marketing 48

Marketing Marketing Social Media Publishing 48

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an event marketing plan. Event Marketing Plan: Goals!

Event Marketing 207

Event Marketing Marketing Marketing Events 207

MeetingPool

MAY 28, 2022

We sat down with Stephan to discover how her word-of-mouth marketing and audience growth strategy excels for events and year-round engagement, challenges and trends she is seeing in event marketing and the most important lessons she has learned along the way as an event tech founder.

Audience 52

Audience Marketing Marketing Registration 52

Bizzaboo

OCTOBER 9, 2023

Conduct surveys or gather feedback from previous events to understand what types of speakers or topics your audience enjoyed the most. Analyze your audience’s social media profiles and interactions. Tap into speaker bureaus: Speaker bureaus specialize in matching event organizers with qualified speakers.

Speakers 52

Speakers Logistics Audience Events 52

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is event marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

Bizzaboo

OCTOBER 11, 2023

Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.

Event Technology 105

Event Technology Technology Technology Registration 105

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Another perk that sponsoring companies can provide is increased exposure for your event.

Sponsors 98

Sponsors Events Virtual Events Website 98

Bizzaboo

NOVEMBER 28, 2022

Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.

Event Technology 98

Event Technology Technology Technology Registration 98

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Eventtia

MAY 25, 2023

Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62

SEO Event Marketing Marketing Marketing 62

Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. You don’t have to get fancy here: use the marketing channels you’re already using to promote your business.

Sponsors 304

Sponsors Fashion Promotion Virtual Events 304

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Events Advertising Sports 98

Endless Events

NOVEMBER 16, 2018

They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-event marketing to an after-event survey. Engaging with audience and media.

Event Planning 325

Event Planning Events Social Media Trade Show 325

Eventtia

JUNE 13, 2023

By the end of this guide, you’d have learned about the following: How to identify the ideal audience for your event Crafting compelling event content that attracts potential attendees How to leverage various marketing channels to increase event attendance: social media marketing, email marketing, content marketing, etc.

Social Media 48

Social Media Registration Audience Promotion 48

Bizzaboo

DECEMBER 26, 2018

At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing.

Marketing 105

Marketing Marketing Conference SEO 105

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media.

Website 111

Website Automation SEO Prospect 111

Bizzaboo

OCTOBER 3, 2023

Material downloads: If event sessions offered downloadable assets, how many attendees downloaded them? Social media mentions: Who is talking about your event and what are they saying? We’ll go into more detail about exactly how to measure these and what they mean for event success later in this article.

Audience 59

Audience Event Apps Registration Attendee 59

Stova

MARCH 30, 2023

Why is post-event engagement so important? Capitalizing on a successful event should not be left to the last minute. Post-event marketing is one of the most important aspects of event planning – it’s right up there with pre-event marketing. What are post-event engagement strategy best practices?

Social Media 52

Social Media Events Sponsors Publishing 52

Bizzaboo

DECEMBER 6, 2023

Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing.

Marketing 105

Marketing Marketing Conference Affiliate 105