Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Smart Meetings

OCTOBER 8, 2018

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Events should be part of an overarching marketing plan. The reason? You can download a copy of the report here.

Technology 212

Technology Technology Automation Prospect 212

Innovatx

JANUARY 22, 2019

In fact, in an event mar keting survey , 52% of survey respondents said that event marketing drove more business value than any other marketing channel. According to CWT’s 2019 Events and Meetings Future Trends Report , demand for events will grow by 5 to 10 percent in 2019 alone. 8: Giving Back.

Trends 40

Trends Trade Show Events Consulting 40

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

JANUARY 19, 2024

Target your marketing. Making events feel smaller and more personal should start with pre-show communications. The more targeted and closely aligned with prospects’ interests campaigns are, the better. Pre-event meetup opportunities. It could be that some ideas require resources from a partner or sponsor to execute.

Prospect 52

Prospect Public Relations B2B Audience 52

Endless Events

DECEMBER 4, 2020

Branded gifts are ubiquitous at industry events of all sizes, and there is no reason for this trend to be overlooked in a virtual context. So rather than simply relying on carefully crafted logos and concise, clear messaging, expand your ambitions to include a storytelling element as part of your next virtual event.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

Smart Meetings

DECEMBER 7, 2018

That can apply to something innocuous such as an outdoor event facing the prospect of rain, to a hotel that doesn’t finish its renovations on schedule and can’t accommodate your event on the contracted date. More : Is Your Event Marketing Plan Ready for GDPR? You can’t insure against everything.

Planner 209

Planner Contracts Contracts Vendor 209

Bizzaboo

MAY 20, 2024

Exclusive Networking Events or Experiences Providing exclusive networking opportunities — like VIP dinners, private workshops, and behind-the-scenes tours — can help sponsors develop meaningful connections with prospects while increasing brand visibility.

Sponsors 64

Sponsors Incentives Audience Events 64

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Events 52

Events Prospect Event Marketing Global Events 52

Brightspot Incentive Events

MARCH 22, 2022

Roadshows have quickly become one of the hottest trends in the corporate events world, and for good reason. When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Benefits of Corporate Roadshows.

Prospect 52

Prospect Audience Social Media Benefits 52

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Bring the Culture in.

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

JULY 21, 2023

This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Build out an ecosystem of in-market multipliers. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Meeting Tomorrow

APRIL 17, 2019

For instance, the following are just a few common event goals and the essential types of data that event marketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. Hopefully, you’ll come away from the event with more valuable prospects.

Social Media 83

Social Media Prospect Events Promotion 83

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey.

Prospect 48

Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey.

Prospect 48

Prospect Social Media Audience Events 48

Convene by PCMA

APRIL 21, 2024

We don’t get to generate new leads and see prospects.’” But if you’re in marketing, you’d be like, ‘Oh my god, this is the best brand opportunity for us.’ If you’re an executive who has buy-in for event marketing, they’re going to say, ‘I got to speak at a general session or keynote.

Sponsors 59

Sponsors Trade Show Events Prospect 59

MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S.

Event Marketing 105

Event Marketing Marketing Marketing Trends 105

Convene by PCMA

JUNE 30, 2022

Our audiences’ personal values have the potential to impact event attendance in other ways, too. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees.

Public Relations 52

Public Relations Audience B2B Prospect 52

Maritz Global Events

JANUARY 28, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Year-round social media.

Social Media 52

Social Media Attendee Events Event Design 52

Bizzaboo

JULY 7, 2021

Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.

Marketing 105

Marketing Marketing Social Media Audience 105

Endless Events

JUNE 27, 2018

In fact, you may bore event goers to death if you don’t think outside the box when it comes to venue choice! That’s where choosing a unique event venue to wow your attendees comes in. Non-traditional event venues are valued for their experiential nature and their ability to be an extension of the brand’s personality or key values.

Venue 237

Venue Sustainability Events Fashion 237

Endless Events

JULY 26, 2018

Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Create a purpose-focused event structure. In fact, the need for authenticity is only growing in our increasingly conscious society.

Speakers 185

Speakers Audience Sustainability Events 185

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Endless Events

JULY 19, 2018

We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of chatbots as well as integrated into fully-fledged event apps. And we’re excited about them for the event industry.

Event Apps 204

Event Apps Social Media Events Attendee 204

Convene by PCMA

AUGUST 16, 2021

And then decide how you can make that happen with high-value content that will keep your international prospects engaged — and that much more committed to make the journey to your event in 2022. Over the last year, the mindset has shifted from “online content is a supplement” to “online content has a purpose.” Determine your purpose.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

OCTOBER 4, 2021

Nearly 50 percent of organizations plan to send the same number of staff members to events as they have in years past, according to Freeman research conducted Sept. Smaller events present an opportunity to focus on quality over quantity.

Public Relations 98

Public Relations Trade Show Events Prospect 98

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Convene by PCMA

APRIL 6, 2022

Ensure prospective exhibitors are aware of the message their absence will send to the industry. Many organizers are saying this while simultaneously reverting to the exact same playbook — the same floorplan, marketing tactics, event content, and formats. Give more than lip service to “we’re not going back to 2019.

Retail 98

Retail Events Public Relations Regulations 98

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Events Advertising Consulting 98

Eventtia

SEPTEMBER 9, 2022

But you should also create inbound content to keep targeted audiences engaged before and after the event. Inbound content attracts prospects with tailored messages that align with their interests. Developing customized content for your event can be time and resource-consuming.

Social Media 62

Social Media SEO Public Relations Events 62

Stova

MARCH 17, 2023

The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.

Automation 40

Automation Events Registration Prospect 40

Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? Motivate your audience with intention throughout the campaign to show and compel them why they need to attend your event. Attendees will engage either virtually or in person — and attendee preferences shift depending on their medium. The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year.

Sponsors 98

Sponsors Events Virtual Events Website 98

Alcor Mice

MAY 5, 2021

It goes above planning and combines management with creative and technical production with the purpose of creating a unique and memorable event experience for your clients. Although the size of these companies vary, there are seven common roles in every event team: Director/Head of Events The director oversees the whole process.

Production 52

Production Contracts Contracts Vendor 52

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. 1.” — Anjia Nicolaidis, director of international marketing. After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98