Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Learn more. With about 2.89

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. Are you responsible for promoting an event for your business, local community, visitor centre, council or region? If so, social media is a fantastic low cost way to let people know about and book tickets for your event. By Rebecca White.

Social Media 91

Social Media Media Promotion Tourism 91

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you.

SEO 245

SEO Marketing Marketing Website 245

Bizzaboo

MARCH 15, 2023

Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. The EIC has more than 30 member organizations representing more than 100,000 organizers and 19,500 firms and properties involved in the events industry.

Website 98

Website Planner Certification Publishing 98

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. Kimberly Hardcastle-Geddes New, yet-to-be published proprietary research from Freeman shows that roughly half of attendees register just five weeks before show time.

Registration 105

Registration Publishing Public Relations B2B 105

Endless Events

FEBRUARY 11, 2022

PCMA EduCon 2021 , for example, hosted a walking challenge to promote fitness and health. Event gamification helps you encourage your attendees to focus their attention on what matters. How To Gamify Events? As mentioned, choosing one method of gamification for events over another depends on your specific event goals.

Platform 317

Platform Sponsors Events Social Media 317

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

MARCH 15, 2023

Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. The EIC has more than 30 member organizations representing more than 100,000 organizers and 19,500 firms and properties involved in the events industry.

Website 52

Website Planner Certification Publishing 52

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. It’s relatively easy being green for the span of an event or a campaign. Let’s think outside the recycling bin. Bake Sustainability Into the Experience.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Social Tables

OCTOBER 20, 2022

Continually connect with members of your audience by sharing behind-the-scenes video clips, sending reminder emails, offering exclusive promotions, advertising additional purchases, and sharing free content (templates, how-to articles, etc.) leading up to the event. Email registrants one week, one day, and one hour prior to the event.

Registration 158

Registration Virtual Events Advertising Social Media 158

ITA Group

JUNE 8, 2021

Mark Fisher has been a marketer for over 25 years, and he’s created event marketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. He was also a marketing manager for the Life Sciences group at Microsoft Corporation. Have you always been the teaching type?

Management 90

Management Sponsors Healthcare Trade Show 90

MeetingsNet

AUGUST 19, 2019

The list indicates that experiential events are on the rise. Gallery Slide description: Works with businesses to design, plan, and manage corporate conferences, meetings, and events. Image Alt Text: 01_Anna Marie Events.jpg Gallery Slide Headline: Anna Marie Events Published: 02_Evolution Event Solutions.jpg.

Trends 81

Trends Publishing Meeting Logistics 81

Endless Events

JUNE 10, 2022

It’s always valuable asking how to improve your event ROI. How do we boost interactivity for the event? Did we promote to the right audience for the event? Post-Event Debrief Questions For Sponsors. Net promoter score. Conversion funnel.

Meeting 348

Meeting Sponsors Audience Events 348

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Eventtia

OCTOBER 9, 2023

Clearly articulate what makes this event (and the products or promotions it features) unique. Strategize the marketing and execution. Detail out the promotional activities leading up to the event. In retail, this can also involve branded bags, stickers, or even staff uniforms tailored for the event.

Event Planning 88

Event Planning Retail Registration Events 88

Bizzaboo

AUGUST 3, 2023

Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?

Management 98

Management Registration Vendor Event Apps 98

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Bizzaboo

JULY 12, 2022

you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Eventtia

OCTOBER 26, 2017

Create an event webpage, start a blog, publish a few posts, share them on your social media, and … done! You just promoted your event and reached a bigger number of potential attendees. La entrada What is Content Marketing for Events, and How Does it Really Work?

Marketing 78

Marketing Marketing Social Media Publishing 78

Stova

MARCH 30, 2023

Why is post-event engagement so important? Capitalizing on a successful event should not be left to the last minute. Post-event marketing is one of the most important aspects of event planning – it’s right up there with pre-event marketing. What are post-event engagement strategy best practices?

Social Media 52

Social Media Events Sponsors Publishing 52

MeetingPool

MAY 28, 2022

We sat down with Stephan to discover how her word-of-mouth marketing and audience growth strategy excels for events and year-round engagement, challenges and trends she is seeing in event marketing and the most important lessons she has learned along the way as an event tech founder.

Audience 52

Audience Marketing Marketing Registration 52

Convene by PCMA

MARCH 16, 2022

That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. For adherents of the “create once, publish everywhere” school of thought, this strategy is indispensable.

Website 111

Website Automation SEO Prospect 111

Social Tables

DECEMBER 5, 2018

But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion.

Attendee 146

Attendee eCommerce B2B Registration 146

Convene by PCMA

NOVEMBER 27, 2023

Full results of the survey will be published in the upcoming December issue of Convene and soon online. Frequent responses included less stress, adding more staff, having greater flexibility over when to work from home, less micromanagement from leaders, being better compensated, and get a promotion.

Contracts 59

Contracts Contracts Events Logistics 59

Eventtia

APRIL 17, 2018

Promoting your event—the real way—is hard. Also, let’s not deny that shares and likes aren’t your ultimate goal when promoting your event. Let’s think for a second: You’ve published a Facebook ad announcing your upcoming […]. The struggle is real.

Marketing 48

Marketing Marketing Social Media Publishing 48

Endless Events

FEBRUARY 22, 2019

One way to drive engagement at your event, with the added benefit of getting your social media accounts buzzing is to gamify social media promotion. This involves actively encouraging attendees to promote your event through social media or be active during specific moments. Final thoughts on event gamification.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Events Advertising Sports 98

Bizzaboo

JULY 18, 2022

From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, event marketer, or event influencer, these leaders are redefining the events industry from top to bottom.

Meeting 105

Meeting Events B2B Consulting 105

Endless Events

JANUARY 25, 2018

Marketing: What event marketing costs will there? Is there a budget set for Facebook ads, traditional marketing, giveaways, and contest prizes? Video production and Photography: How will your videographer or photographer charge you for capturing the event? Can you use the products for future event promotions?

Vendor 329

Vendor Events Venue Event Planning 329

Bizzaboo

NOVEMBER 14, 2022

A corporate event sponsor is a company that supports an event by providing funds in exchange for something of value. Event sponsorships can include in-kind contributions (e.g., providing a venue, food, or raffle prizes), media sponsorships, and promotional partnerships. What’s an event planner to do?

Sponsors 98

Sponsors Events Virtual Events Website 98

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is event marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77