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Event Marketing Data: A Roaring 20s Is, Indeed, Emerging

Smart Meetings

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.

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The Return to Innovation Is On the Horizon

Smart Meetings

In 2020, it was (and still is) all about platforms. We went from technology that created an engaging attendee experience to technology that made life easier for event organizers and hopefully captured relevant data. Today, platforms are like the new Event Operating Systems.

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Navigating the Future A Comprehensive Guide to Corporate Event Trends in 2024

Traveler's Q

Top Corporate Event Trends Happening in 2024 In-Person Events Return in Full Force As the world rebounds from the pandemic, experts in the corporate events industry predict a significant uptick in in-person events in 2024.

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Crafting Corporate Events That Resonate with Gen Z

Endless Events

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

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Gen Z Meeting Profs Navigate Industry Challenges and Hope for Future

Smart Meetings

There’s not much of a space for young event professionals to connect post-grad and early on in their career, I think it would be a great opportunity to have a space or platform where we could connect,” she said. I believe marketing and hospitality go hand in hand. “I work with extremely experienced planners daily.

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7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Open video conference rooms before or after the event for attendees to hang out.

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Improve Virtual Events, Event Planning Certification and More

Endless Events

If you build an event page from the ground up or manage everything in separate platforms, you might miss out on helpful tech that stops you from wasting resources that are best spent in making the event better. The days leading up to an event have the most influence on the outcome of the event itself.