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Event Marketing Data: A Roaring 20s Is, Indeed, Emerging

Smart Meetings

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.

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Crafting Corporate Events That Resonate with Gen Z

Endless Events

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

MICE professionals

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The Return to Innovation Is On the Horizon

Smart Meetings

Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. In 2020, it was (and still is) all about platforms. Today, platforms are like the new Event Operating Systems.

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Navigating the Future A Comprehensive Guide to Corporate Event Trends in 2024

Traveler's Q

Top Corporate Event Trends Happening in 2024 In-Person Events Return in Full Force As the world rebounds from the pandemic, experts in the corporate events industry predict a significant uptick in in-person events in 2024.

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Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

By utilizing event presentation software and taking the time to design effective slides, organizers can better communicate their message to the audience. Gamify Your Event Gamifying events has become a popular trend in recent years. Finally, creating engaging presentations is key to keeping attendees interested.

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Improve Virtual Events, Event Planning Certification and More

Endless Events

Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification.

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Gen Z Meeting Profs Navigate Industry Challenges and Hope for Future

Smart Meetings

There’s not much of a space for young event professionals to connect post-grad and early on in their career, I think it would be a great opportunity to have a space or platform where we could connect,” she said. That way, I know how to best market an event to reach the most audience.”

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