Smart Meetings

MAY 8, 2023

Lesson 1: Don’t Forget Gen X In the Freeman Event Attendee Intent and Trends Report Q1 2023 , respondents in the Gen X demographic (45 years and older) are focused on professional obligation. Of course, not everyone in a given age range will react identically to an event marketing message. Save everything else for online.

Benefits 244

Benefits Meeting B2B Social Media 244

Traveler's Q

SEPTEMBER 28, 2023

Digital Event Branding Digital event branding has become increasingly vital in today’s virtual world where the majority of events take place online. With the rise of digitalization, event organizers now have to focus on creating a strong online presence that aligns with their brand.

Social Media 130

Social Media Event Apps Sponsors Website 130

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Polls and surveys can be conducted easily online with the results displayed to both audiences. Create a Dedicated Experience.

Meeting 236

Meeting Panel Attendee Online 236

Bizzaboo

DECEMBER 5, 2022

To zero in on what we can expect — from event technology predictions to what the biggest challenges will be — we reached out to some of the top Event Experience Leaders for their take on event industry trends to come. Want to skip straight to the insights and event industry trends from our top leaders?

Trends 111

Trends Events Technology Technology 111

Endless Events

JUNE 1, 2021

#EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. “We try to provide some sort of fun through the online as we did at in-person events.” “We had a musical at one of our events.”

Virtual Events 317

Virtual Events Marketing Marketing Events 317

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

Audience 149

Audience Attendee Speakers Virtual Events 149

Convene by PCMA

OCTOBER 9, 2023

Tavar James (left), global head of field marketing and events at Riskified, moderates a panel at CEMA Summit 2023. Two Dudes Photo) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Think like a politician.

Events 96

Events Panel Communications Communications 96

Convene by PCMA

OCTOBER 2, 2023

and Naomi Clare Crellin discuss the how-to’s of building an event strategy at CEMA Summit. Two Dudes Photo) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Leverage the event speakers’ platforms.

Speakers 111

Speakers Events Promotion Training 111

Convene by PCMA

OCTOBER 27, 2023

By not looking beyond email marketing to options such as creating a blog, a podcast, or other content, marketers could be missing a chance to attract more attendees to their events. Cait Brown ‘What people say about you online is more important, powerful, and credible than what you say about yourself.’

Audience 64

Audience Event Marketing Speakers Online 64

Convene by PCMA

NOVEMBER 6, 2023

The pandemic led some exhibitors to conclude that they didn’t need events to advance their objectives. Some found success generating leads and exposure through smaller, proprietary events or online. Why is now a good time for exhibitors to invest in live events? On the Web Download the Freeman Trends Report

Marketing 59

Marketing Marketing Public Relations B2B 59

Stova

OCTOBER 26, 2023

This article explores the latest networking technology and trends that are transforming how professionals engage and connect. Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. Networking is now the main driver of in-person event success.

Networking 52

Networking Attendee Event Apps Social Media 52

Convene by PCMA

APRIL 20, 2022

At PCMA’s Convening Leaders 2022, the Promenade Stages on the show floor brought speakers in front of attendees in a more intimate way. Compounding that attendee-acquisition challenge is the pending elimination of cookies to track online visitors. Optimize the in-person and online channels. Jacob Slaton Photography).

Sponsors 124

Sponsors Audience Online Speakers 124

Eventtia

DECEMBER 1, 2022

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. How multi-channel automation can support effective virtual event marketing.

Automation 62

Automation Virtual Events Marketing Marketing 62

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.

Sports 99

Sports Public Relations Audience Prospect 99

Bizzaboo

OCTOBER 11, 2023

Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.

Event Technology 105

Event Technology Technology Technology Registration 105

Convene by PCMA

JANUARY 12, 2023

Events like San Diego’s Comic-Con are listening to fans and, according to David Glanzer, San Diego Comic Convention’s chief communications and strategy officer, they are “investing in enhancements to event logistics, including line management, to improve upon the user experience.”. Technology must be executed with greater intention.

Logistics 105

Logistics Sustainability Events Public Relations 105

Endless Events

MAY 8, 2018

An Influencer is someone who has a presence online and social who has a certain number of followings. They are part of an event in a way! How to Get the Right People to Attend Your Event (Podcast). Get Smarter With Your Event Marketing! Starting Your Own Event Company – #EventIcons Episode 4. Google Alerts.

Marketing 174

Marketing Marketing B2B Panel 174

Endless Events

AUGUST 26, 2018

If you are unfamiliar, Connect Marketplace is all about meeting with the best minds in the industry, they have the most interesting speakers from many industries and it’s a great time to well, connect! This episode will touch on almost every topic in the events industry. Brandt Krueger of Event Technology Consulting ( @BrandtKrueger ).

Trade Show 204

Trade Show Event Technology Sustainability Technology 204

Convene by PCMA

NOVEMBER 8, 2022

PCMA is excited to partner with George Washington University’s Master of Science in Tourism, Hospitality and Event Management (MSTHEM), offering up to a 25 percent tuition discount for PCMA members. Students can pursue their coursework online or in person at George Washington University’s campus in downtown Washington, D.C.

Benefits 52

Benefits Tourism Tourism Speakers 52

Social Tables

DECEMBER 5, 2018

But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion.

Attendee 146

Attendee eCommerce B2B Registration 146

Social Tables

JANUARY 17, 2018

You can create your own checklist template in Microsoft® Word® or find a template from a book on professional event coordination. You can also use a free online app, such as Asana or Podio , that allows you to design your own process and work collaboratively with your event staff. Be ready to work with speakers and entertainers.

Event Planning 137

Event Planning Logistics Vendor Social Media 137

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Level Up Your Event’s Credibility . Use Online Resources To Find Sponsors.

Sponsors 98

Sponsors Events Virtual Events Website 98

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. What is Event Marketing? Why is Event Marketing Important?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Endless Events

JULY 19, 2018

We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of chatbots as well as integrated into fully-fledged event apps. Perks of event apps with integrated AI for event planners.

Event Apps 204

Event Apps Social Media Events Attendee 204

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Bizzaboo

NOVEMBER 28, 2022

Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.

Event Technology 98

Event Technology Technology Technology Registration 98

Convene by PCMA

NOVEMBER 27, 2023

Full results of the survey will be published in the upcoming December issue of Convene and soon online. I see so much failure in our events marketing program and I know I can make it so much more than what it is.” Here’s a taste of what they had to say — the good, the bad, and the ugly. What would you change about your job?

Contracts 59

Contracts Contracts Events Logistics 59

Alcor Mice

JANUARY 26, 2021

Since then, companies have continued exploring different ways to create a perfect virtual event. According to Bizzabo, as much as 93 % of event marketers have incorporated virtual events into their strategy for 2021. Speakers: Don’t forget to include the fees for any speakers or guests you are inviting to your event.

Virtual Events 52

Virtual Events Social Media Registration Rehearsal 52

Endless Events

MARCH 22, 2018

Technology is starting to play a big role in event planner networking. And that trend is expected to continue in 2018. From event apps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Need ideas?

Networking 251

Networking Planner Attendee Social Media 251

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Bizzaboo

JULY 12, 2022

you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Convene by PCMA

APRIL 14, 2023

In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how event marketers are using data to inform decisions in the lead-up to the event to make it more successful. The second level might be, “Let me go to the speaker page.”

Marketing 98

Marketing Marketing Trade Show Registration 98

Eventtia

AUGUST 12, 2022

Online events are virtual events that people from around the world can attend. They are also valuable marketing tools that can be used to establish your company as an industry authority and generate quality leads in the process. But just creating an online event and expecting people to convert is a mistake.

Online 62

Online eCommerce Events Website 62

Bizzaboo

AUGUST 16, 2023

Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-event marketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.

Attendee 52

Attendee Social Media Events Event Planning 52

Eventtia

AUGUST 3, 2022

This entirely depends on the sort of event that you are running, but it may include: Entertainment systems Hiring guest speakers/performances VIP experiences. Event management costs. As we have discussed already, there is a huge amount that goes on behind the scenes in event planning. Marketing and promotion costs.

Events 62

Events Event Planning Virtual Events Venue 62

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is event marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

Smart Meetings

APRIL 25, 2024

Many of the products for content and speaker management are now way too complex and expensive to do everything natively. That could be Kahoot gamification capabilities, Remo scientific poster sessions or Sessionboard speaker management or even custom-built apps. Nobody should have an online component.

Platform 130

Platform Production Audience Communications 130