Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Traveler's Q

DECEMBER 21, 2023

In today’s highly competitive event industry, it is increasingly important for event organizers to leverage the latest tools and techniques to promote and sell tickets for their events. However, not all platforms are created equal, and event organizers need to select the one that best fits their needs.

Website 130

Website Marketing Marketing Social Media 130

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Sell event tickets. .

Promotion 88

Promotion Social Media Vendor Audience 88

Smart Meetings

MAY 5, 2021

Open video conference rooms before or after the event for attendees to hang out. Hashtags across social media platforms for cohesion and to aggregate conversations. It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them. How to Spread the Word.

Virtual Events 280

Virtual Events Attendee Social Media Speakers 280

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Plus, the theme should be creative enough to spark interest and make people want to join the event as opposed to just logging into the online communities most of them are accustomed to. Click To Tweet.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media. Optimize Your Website.

SEO 245

SEO Marketing Marketing Website 245

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. This is the main challenge of marketing and promoting a hybrid event, but there are also some other key challenges you’d need to consider. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Eventtia

MAY 16, 2022

Now it’s time to let the world know about it which in other words means, it’s time to start planning an online event. In a previous article , we covered how to do this for physical events, and now it’s time to talk about how to take this online. How to apply this to your online product launch. So could this be it?

Online 62

Online Production Event Planning Social Media 62

All Conference Alert

AUGUST 31, 2023

Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Below, we’ll reveal nine proven strategies in this blog post to help you promote your event for free and turn it into a smashing success!

Promotion 52

Promotion Advertising Social Media Audience 52

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Traveler's Q

SEPTEMBER 28, 2023

It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. With the rise of digitalization, event organizers now have to focus on creating a strong online presence that aligns with their brand.

Social Media 130

Social Media Event Apps Sponsors Website 130

Endless Events

MAY 9, 2023

In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit. The good news is that AI tools simplify content creation for events.

Event Planning 177

Event Planning Automation Social Media Panel 177

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. The same goes for content delivery.

Audience 306

Audience Virtual Events Communications Communications 306

Endless Events

OCTOBER 11, 2022

Social media and press coverage. Remember, your sponsors have to justify this cost to their bosses, so quantify the value of your event to score more sponsorships. Post your event on SponsorMyEvent , which is an online marketplace for sponsorships. Thanking sponsors with shoutouts before, during, and after the event. .

Sponsors 296

Sponsors Social Media Events Online 296

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Social Tables

SEPTEMBER 14, 2021

Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement?

Social Media 176

Social Media Registration Virtual Events Audience 176

Convene by PCMA

DECEMBER 4, 2023

Influencers for the International Baking Industry Exposition generated awareness not only with their online communities but in traditional print press by working with trade pubs such as Bake. Influencers wield the ability to form the narrative surrounding an event. Shape perception and build brand loyalty.

Marketing 52

Marketing Marketing Automotive B2B 52

Eventtia

OCTOBER 9, 2023

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Secure your event location Depending on your event’s scale and nature, you might choose your flagship store or an alternative branch. Strategize the marketing and execution.

Event Planning 88

Event Planning Retail Registration Events 88

Endless Events

JUNE 10, 2022

If your crowd is tech-inclined, you can add the survey to the event app you are using. Social media. It’s always valuable asking how to improve your event ROI. How do we boost interactivity for the event? Did we promote to the right audience for the event? Post-Event Debrief Questions For Sponsors.

Meeting 348

Meeting Sponsors Audience Events 348

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

Audience 149

Audience Attendee Speakers Virtual Events 149

Endless Events

AUGUST 31, 2018

Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Doing Online Registration Right.

Certification 212

Certification Virtual Events Event Planning Trade Show 212

Convene by PCMA

OCTOBER 27, 2023

By not looking beyond email marketing to options such as creating a blog, a podcast, or other content, marketers could be missing a chance to attract more attendees to their events. Cait Brown ‘What people say about you online is more important, powerful, and credible than what you say about yourself.’

Audience 64

Audience Event Marketing Speakers Online 64

Eventtia

APRIL 22, 2024

Offer coupons and discount codes: Enable the creation and distribution of promotional codes that attendees can use to receive discounts on ticket prices. This is an effective tool for marketing and stimulating early ticket sales. Eventbrite stands out because it offers special features to help event organizers attract more attendees.

Platform 62

Platform Registration Automation Events 62

Convene by PCMA

DECEMBER 13, 2021

Perspectives from four event marketing pros who spoke at an executive roundtable Freeman hosted in November in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF). According to Freeman research, about half of pre-COVID event attendees haven’t returned to in-person events. Courtesy mdg).

Logistics 105

Logistics Events Online Virtual Events 105

Bizzaboo

AUGUST 17, 2022

Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch event marketing plan. Promote 360° Customer Experiences: Slack. Encourage Customer Promotion: Sonic. We live in a social media-driven world. Source: SXSW.

Audience 105

Audience Social Media Promotion B2B 105

Social Tables

FEBRUARY 23, 2023

We have compiled a list of unique event fundraising ideas for inspiration: Community flea market Reserve a large public space, such as a farmer’s market venue or outdoor arena, and invite a variety of local businesses, organization members, and local residents to participate. Market the match as a community rivalry come to life.

Organization 78

Organization Social Media Sponsors Events 78

Bizzaboo

AUGUST 7, 2023

Highlight key details, such as the event agenda, speakers, accommodations, and unique offerings. Consider early bird discounts, group packages, or promotional codes to entice potential attendees to register. To get you started, here are some powerful strategies that can help scale your event registration strategy.

Registration 92

Registration Social Media Events Advertising 92

Endless Events

APRIL 27, 2018

Online Event Marketing Techniques. While nothing impacts the image of brands more than face-to-face marketing, online searches also do a great deal of confirming or denying the impressions of potential customers about a brand. Click To Tweet. Traveling Abroad? Take Note of These Tips.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. It’s relatively easy being green for the span of an event or a campaign. Let’s think outside the recycling bin. Bake Sustainability Into the Experience.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Eventtia

APRIL 18, 2022

The golden rule of event planning is that the earlier you can start planning and working on your event, the better. You’ll have more options, whether it’s the venue, speakers, date/time, and you’ll also have more time to promote the event and to deal with any issues that may come up. Social media.

Sponsors 62

Sponsors Social Media Registration Events 62

Bizzaboo

JULY 12, 2022

you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

DECEMBER 6, 2023

Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing.

Marketing 105

Marketing Marketing Conference Affiliate 105