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Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events

Smart Meetings

The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? In the study, hybrid events were found to be the least effective event form.

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Event Marketing Study: ‘Now Is the Time to Regain Your Footing’

Convene by PCMA

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

MICE professionals

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The Return to Innovation Is On the Horizon

Smart Meetings

The pandemic also highlighted gaps, and therefore opportunities, in the marketplace, particularly around the potential for new events, shows and types of programs that appeal to different audiences or drive different outcomes. Kim Kopetz is a results-oriented leader with over 20 years of global brand and event marketing experience.

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10 Tips for Pharmaceutical Events

Endless Events

Healthcare providers can’t always accept gifts like meals or accommodations. Consider who you invite to this event and check which professional codes they follow. Ensure your event doesn’t conflict with any of these guidelines. That’s the best way to get the most return on investment on your event marketing budget.

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One-On-One With ITA Group’s Event Sponsorship Program Manager Mark Fisher

ITA Group

Mark Fisher has been a marketer for over 25 years, and he’s created event marketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. He was also a marketing manager for the Life Sciences group at Microsoft Corporation. What’s your role in the ITA Group family?

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The Making of the Smart Women in Meetings Awards

Smart Meetings

Other common themes included collaboration (Jaclyn Sass, associate director of event marketing with Merkle), Integrity (Nan Marchand Beauvois, senior vice president, U.S. Sibthorp, director, CHG Healthcare) and curious (Jennifer Grove, founder, Repeat Roses).

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The Top 12 Event Planning Certifications

Bizzaboo

Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career.