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The Return to Innovation Is On the Horizon

Smart Meetings

The pandemic also highlighted gaps, and therefore opportunities, in the marketplace, particularly around the potential for new events, shows and types of programs that appeal to different audiences or drive different outcomes. Sponsors can also drop white papers at expos, and attendees can receive mobile badges when they enter a venue.

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Event Marketing Study: ‘Now Is the Time to Regain Your Footing’

Convene by PCMA

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

MICE professionals

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One-On-One With ITA Group’s Event Sponsorship Program Manager Mark Fisher

ITA Group

Mark Fisher has been a marketer for over 25 years, and he’s created event marketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. He was also a marketing manager for the Life Sciences group at Microsoft Corporation. What’s your role in the ITA Group family?

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10 Tips for Pharmaceutical Events

Endless Events

Healthcare providers can’t always accept gifts like meals or accommodations. Consider who you invite to this event and check which professional codes they follow. Ensure your event doesn’t conflict with any of these guidelines. Market your event where more pharma folks will see it.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.

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6 Steps for Mapping a Meaningful Event Attendee Journey

Bizzaboo

Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-event marketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.

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Best Cvent Competitors and Alternatives in 2024

Eventtia

Cvent Analysis and Pricing Industry Niche and Scope Cvent operates as a cloud-based event management platform catering to a diverse array of industries, including: Technology: Serving tech entities ranging from startups to large enterprises. Understanding each provider’s expertise is crucial to find the best Cvent competitors.